The world-famous kite capital is located in the Bohai Sea in the north, Qingdao in the east and Jinan in the west. It is a transportation hub connecting Shandong's coastal and inland areas. As an open coastal city in Shandong Province, it plays an important role in the Bohai Economic Circle. The rapid development of Weifang's economy has also brought new major opportunities to the lighting industry.
Before 1998, if Weifang people wanted to buy a lamp, they could only go to a hardware store or a department store. “At that time, there was no professional lighting market, and the operation was very messy.†An old lighting dealer said with emotion, “There are only a few kinds of lamps sold in those places, and there are not many models. There is basically nothing to pick. â€
Ten years of light under the sea
In 1998, the only lighting market in Weifang was finally established. Although it is not connected with each other in the shoe wholesale market, although only a few dozen merchants have a business area of ​​more than 2,000 square meters, Weifang people have more life-to-life pairs in the era of rapid economic development. The choice of beauty. This is the cherry garden lighting wholesale market
So far, the cherry garden lighting wholesale market is still the only professional lighting wholesale market in Weifang City. Since 1998, this is the decade of rapid economic development. What followed was a surge in demand for various consumer goods and a constant trend in commodity trends, and the lighting industry was no exception. With the rapid growth of the demand for lamps and the requirements for the quality and style of the lamps, in order to meet the development needs, the cherry garden lighting market has undergone several expansions, and the operating area has expanded from the original 2,000 square meters. Now more than 6,000 square meters, the number of settled merchants has grown from the initial dozens of households to more than 130 households, forming a new cherry garden lighting wholesale market that has begun to take shape today.
Divided into two clear business positioning
The new cherry garden wholesale market is divided into two floors, and the business area on each floor is the South Hall and the North Hall. The first floor lighting products are mainly positioned in the middle and low grades, and the second floor is positioned in the operation of high-end lamps.
Small-area operations also need to focus on "image"
The total area of ​​the north and south halls on the first floor is about 4,000 square meters, accounting for nearly 2/3 of the entire lighting wholesale market, but it has concentrated more than 90% of the business households. However, the self-employed area of ​​the merchants is basically not too large, and there are very few storefronts of more than 150 square meters, mostly “small stores†ranging from tens of square meters to ten square meters, and some even have only a few square meters of display space. . Its operating products are mainly low-end products mainly based on home lighting and commercial lighting. In the entire first floor business area, the lighting products are placed at a random level. Obviously, they have not undergone serious planning and design, and the environment is slightly messy. Naturally, there is no “shop imageâ€.
Although the products on the first floor of the operation area are positioned in the middle and low-end, the reporters still noticed that some well-known brands in the industry have also settled in, such as NVC, Op, Jiamei, Huayi, TCL, etc.
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