——Interview with Wang Guizhi, Chairman of Hong Kong Baohui Lighting Manufacturing Co., Ltd.
Speaking of Baohui, no one in the industry knows it. As one of the earliest professional manufacturers to produce 24K gold crystal lamps for domestic investment, Baohui has been focusing on the innovative development and quality improvement of lighting products for 28 years. No matter how the market With the changing situation, Baohui has always established itself as the industry leader with its high-end brand image.
As we all know, the crystal lamp is a nobleman in the lighting market. It has a very high demand for craftsmanship. At present, there are not many manufacturers that can produce high-quality crystal lamps in China, and Baohui is one of the best, and is also known as the "Crystal Three Musketeers". one. How did Baohui achieve today's achievements? What are the elements that will continue to develop steadily? What kind of development plan is there in the future?
Reporter (hereinafter referred to as "Remember"): Hello, Mr. Wang! It is understood that Baohui is one of the earliest professional manufacturers to invest in the production of 24K gold crystal lamps. Can you tell us why you chose the mainland market? Choosing the crystal light field?
Chairman Wang Guizhi (hereinafter referred to as “Wangâ€): Baohui was established in Hong Kong in 1979. At that time, he was mainly engaged in the processing of lighting products and relied on Hong Kong as a platform for foreign trade. In 1984, he began to enter the mainland market and became the first professional lighting manufacturer to establish a factory in Guangdong. We chose to invest in the mainland to build factories because we saw: First of all, the mainland is a big market. With the deep implementation of the reform and opening up policy, China’s economy has developed rapidly, various projects are in full swing, and the market demand for lighting products. Secondly, at that time, the mainland was in its infancy in the field of lighting manufacturing. The products were relatively simple and the supporting facilities were not complete. Many lighting configurations needed to be imported from Hong Kong, Taiwan and even abroad. Finally, mainland China has abundant human resources and natural resources. And the cost is relatively low. Comprehensive investigation, we believe that there is a lot of room for development in setting up factories in the mainland. Today, practice has proved that our original decision was correct. As for the selection of crystal lamps, this is the choice that Baohui has made according to the changes in market demand, combined with its own positioning and strength.
Since its establishment, Baohui has insisted on taking the high-end product line. Whether it is producing crystal lamps or other lighting derivative products, we all adhere to the belief that “quality is life†and do our best to make every lamp.
Reporter: How does Baohui stand out in the lighting industry and gradually establish its position and brand advantage?
Wang: Baohui has fully integrated resources, constantly keeps pace with the times, and innovates and develops, and has achieved today's achievements. In terms of process production, in order to ensure product quality, we have strictly checked from raw material procurement, production and production to quality control, and the production equipment used is also the most advanced in the world. In terms of R&D and design, Baohui insists on investing a large amount of money in the R&D and design of products. On the basis of timely grasping the direction and trend of lighting design, it also pays attention to absorbing foreign advanced design concepts and designing products with different styles according to customer needs. In terms of brand promotion, in addition to vigorously implementing Baohui “DL†brand strategy, last year, we also cooperated with Swarovski to carry out “brand matching†cooperation, and jointly created the domestic top crystal lamp brand “Olenis†and joined the franchise. The form is promoted nationwide. In terms of talent strategy, Baohui has provided a strong human resources and talent follow-up guarantee for the development and growth of the company through continuous training and introduction of talents. At present, Baohui has a strong team with more than 100 senior product design talents as the core technical force and a high-quality production workers team. On this basis, Baohui constantly strengthens management, improves processes, optimizes services, and gradually establishes a good reputation and image in the industry.
Reporter: When it comes to cooperation with internationally renowned brand Swarovski, we all know that Baohui is the first company in Greater China to sign a CSN contract with Swarovski. What is the reason why Baohui is favored by Swarovski? What impact does this cooperation have on your company?
Wang: Baohui can become a strategic partner of Swarovski. This is because Baohui has a leading position in the high-end field of crystal lamps after years of quality accumulation and steady development, and has strong capabilities in product quality and product development. The home market has an important position in the field of engineering and export. In addition, Baohui has also had good interaction with Swarovski. Based on this, Baohui took the Swarovski crystal pendant in 2005 and opened up the international strategy of “going globalâ€. In 2006, Baohui and Swarovski teamed up to create the top crystal lamp brand “Olenis†in China, and through the VI integration of “Olenis†and “Baohui†brands, in the form of franchise in the country. The scope of promotion and sales, has signed more than 30 specialty stores and monopoly areas. It can be said that the cooperation between the two sides is good now. I believe that after everyone's efforts, the future will surely achieve greater success.
Reporter: What do you think are the key factors for Baohui to continue to develop steadily?
Wang: Mainly talent and technology. In the final analysis, the comprehensive competition of enterprises is the competition of talents. At present, the entire lighting industry in China lacks talents, including design talents and manufacturing talents. Our Baohui talent strategy is mainly based on independent training, and external introduction is supplemented. Therefore, the outside world also compares Baohui to the “school†that cultivates lighting talents. In terms of personnel training, on the one hand, we pay attention to the cultivation of employees' professional skills, encourage self-improvement and self-transcendence; on the other hand, we also pay attention to the improvement of employees' professional quality, and make the whole team form a good style of active and progressive work. Similarly, the reason why technology is emphasized is because the technical strength of the enterprise determines the core competitiveness of the enterprise and determines the future and destiny of the enterprise. We attach great importance to the independent innovation and research and development of products, and also pay attention to the improvement of product quality. Talent and technology, like the two wheels of a car, only when the two wheels work at the same time, the car can move forward quickly. Baohui seized these two fundamentals and was able to continue to develop steadily.
Reporter: I heard that Baohui always treats dealers with tolerance.
Wang: The vast number of dealers are precious resources of Baohui. They grow up and progress together with Baohui. They are related to each other and have mixed interests. They can be said that they are also important heroes of Baohui. We treat them like our friends. As a friend, will there be no tolerance and trust? Sometimes they encounter any difficulties, as long as they are raised, we will sit down and communicate and solve. Similarly, many dealer friends also actively contribute to the development of Baohui and contribute. We treat dealers like this, and treat employees as well, including treating other friends equally. Nowadays, under the influence of Baohui's powerful appeal, our dealer team is constantly expanding. They not only have great confidence in Baohui products, but also are willing to grow up with Baohui.
Reporter: There is a popular saying that is “bigger and strongerâ€. What do you think of this?
Wang: It is understandable that enterprises want to “make bigger and strongerâ€, but they need to combine their own situations. Blindly expanding the scale and even investing in industries that you are not familiar with, it is not necessarily a good thing. For example, companies feel that investing in real estate makes money to invest in real estate, which not only wastes energy, but also weakens the industries that are dominant, and even worse. Enterprises are not worth the candle. For Baohui, we focus on making a difference in the field of high-end lighting. The pursuit is not only about efficiency, but more importantly, a value. We hope that through unremitting efforts, we can make a glimpse for each customer. The lamp of life, art." Therefore, we choose lighting, and we are also choosing a way of pursuing. We will not compare with other industries. I feel that it is most important to do it well.
Reporter: Finally, can you give us a brief introduction to Baohui's future development goals?
Wang: Our goal is to make Baohui a world-class lighting brand. At present, we still have a gap from this goal. We will continue to work hard and step by step.
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