GE and NVC sign a three-year strategic cooperation agreement
August 1, 2007 [Shanghai] General Electric (GE) Consumer and Industrial Products Group (Asia Pacific) today signed a three-year strategic cooperation agreement with Huizhou NVC Optoelectronics Technology Co., Ltd. (hereinafter referred to as NVC). For the first time, GE Lighting will sell its products in China (excluding Hong Kong, Macau and Taiwan) as a strategic partner of GE Light Sources and ancillary appliances.
Dai Weisheng, President of GE Lighting Asia Pacific, signed this agreement is a strong cooperation between Chinese and foreign famous brand companies, which has positively promoted the industrial upgrading of the lighting industry, and also won more development space for the two parties in the lighting market.
President NVC Wu Changjiang and Darryl Wilson, President and CEO of GE Consumer & Industrial Products Asia Pacific, signed the agreement on behalf of both parties. “With GE's mature technological advantages and the advantages of NVC's sales channels in China, GE will significantly increase the development and channel coverage of light sources and ballasts in the Chinese mainland market,†said Dai Weisheng. “The signing of this agreement allows GE can provide GE's high quality lighting products and ancillary services in a timely and efficient manner."
NVC Wu Changjiang President
President of NVC Wu Changjiang said: "NVC currently has 35 offices and more than 1,500 dealers across the country, and has strong sales channel strength. GE's selection of NVC's cooperation shows that GE has a high recognition of the quality of NVC channels. At the same time, with the help of GE Lighting's mid-to-high-end market, NVC can expand the product range, structure and market of the channel through this cooperation, and greatly enhance the market competitiveness of channel members."
The signing agreement was completed on the basis of mutual trust and mutual benefit and equality and friendship. When talking about why the two sides chose each other for cooperation, President Wu Changjiang said that “GE is the most respected company in the United States and the worldâ€, and its lighting is global. There is no decisive position in the scope. NVC has no reason not to choose GE. GE is a global leader in lighting and has its core advantages in the technology of electric light source. NVC is willing to start with this cooperation and seek long-term stability. Cooperation and GE work together. He emphasized that "the cooperation with GE is an important step for NVC on the road to internationalization." As a lighting leader brand that is rapidly emerging in China, Dai Shisheng believes that “NVC has an unparalleled channel advantage in the Chinese market, and GE is willing to win the Chinese market with NVC.â€
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