Recently, the reporter learned from Hongguang Lighting Company that during the Golden Week, Hongguang Lighting will “buy Hongguang products and send peace and light in Heilongjiang, Hunan, Hubei, Jiangsu, Sichuan, Yunnan, Zhejiang, Henan, Liaoning, Jiangxi and other places. Card" large promotion. It is understood that this event was jointly organized by Hongguang Lighting and China Ping An Insurance Company. The entire event is expected to last for more than a week.
Huang Liangwei: To be responsible for doing business
Huang Liangwei, general manager of Hongguang Lighting, told the reporter: "This time, we bought a large-scale promotional campaign for the purchase of Hongguang products and sent a safe light card. We have been planning for a long time. After careful consideration, we decided to hold it during the National Day Golden Week. Through this event, we hope to pass Two messages. One is open-minded and honest. Let Hongguang's customers know what Hongguang is doing at the current stage, what to do, how to do it? The current industry is rather messy and more impetuous, we will not be bad by the industry. The habit is infected, we are doing business, it is a kind of investment behavior, not speculation, we have to shoulder responsibility and keep a clear head. Some companies have no profitability, and they are engaged in so-called brands. If there is no profit support point, the company If you can't survive healthy, you will be tired of many related units or personnel. First, the dealers who run the company's products lose the opportunity to cooperate and leave behind the hidden dangers of after-sales. This is an irresponsible behavior. Secondly, the supply of cooperation with the company. Business units will suffer from this, which is also an irresponsible line. Again, the company can't grow healthily, it will have a negative impact on the industry, and many people mistakenly believe that the industry is unhealthy. This is another kind of irresponsible behavior. Fourth, let's say that the bigger one is the irresponsible behavior of the society, the unemployed. The increase will definitely cause confusion in social security! We also know that this industry is currently the stage of “brand†flooding, but it is still possible to do something practical and do something beneficial to consumers. The verbal win is not What is the meaning, only the manufacturers win, the dealers win, the consumers do not win how to do? In fact, to do business with "conscience" as a support point, so they want to understand through Hongguang, firmly believe in their choice, and firmly do the macro Faith. Secondly, through this activity, they are told that Hongguang has its own practices and moves. Hongguang Lighting pursues stability and stability, and wins. In the outside world, Hongguang seems to have no big moves. This is actually a kind of Illusion. In fact, Hongguang has been building its own city to try to expand brand awareness, looking for a unified concept with the company, and agree with corporate culture. Merchants; can see themselves as an important part of the company, with the company's active cooperation and coordination of the concept of the business, we are in unison, unity, and only then, the Hongguang brand road can go further and wider, we According to the current Hongguang product base storage market foundation and customer base, some more practical market operation methods, if the brand is not strong, even if the brand is a sensation, it is only a short-lived. Therefore, we Hongguang has always believed, do more Say, there is always more to do than to say. Because it is easier to say and harder to do, and only to do it in a down-to-earth manner, to make achievements, all doubts will eventually be resolved."
As the saying goes, the high-rise buildings are flat. A company can only do its products, do it well, and manage it well, in order to gain the trust of customers and enhance customer confidence. Only when a company is responsible for dealers, responsible for employees, and responsible for their families, can they talk about social responsibility and contribute to society.
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