Create the industry's first brand - Interview with Zhao Xing, President of BOODY Baodian International Holdings Co., Ltd.
Driven by the rapid expansion of the demand for magnetoelectric products in the global green lighting application field, the magnetoelectric industry, which is the core component of green lighting products, has ushered in an unprecedented development opportunity. In recent years, the domestic lighting industry has maintained an annual growth rate of 20%, and the current market output value has reached more than 200 billion. However, due to the uneven size of domestic magneto-electric enterprises, many small-scale processing enterprises are the mainstays. There are only a large number of full-scale magneto-electric component manufacturing enterprises that can meet the high-performance requirements of high-end energy-saving lighting. The development of global market integration has enabled Domestic companies are facing unprecedented pressure.
However, China's lighting companies and market potential are still of concern to the world. How do Chinese companies grasp and integrate superior resources is a short-term interest or a long-term perspective, and entrepreneurs are actively thinking. Recently, we contacted Mr. Zhao Xing, the well-known enterprise of BOODY Baodian International Enterprise Co., Ltd., a well-known enterprise specializing in the manufacture of magnetic rings, magnetic cores and inductors for energy-saving electronic lighting products. He gave us the unique business philosophy and vision. Explain the development trend of the current lighting industry and the development strategy of magnetoelectric enterprises.
Development status of lighting industry at home and abroad
The foreign lighting market has basically formed a monopoly situation. The main market is dominated by three major brands, and each brand has its own characteristics, forming a segmentation and professional brand development model. For example, Philips lighting products are differentiated from high-end and popular-type based on their market segmentation; OSRAM's products are stronger than lighting electrical and automotive lighting; GM focuses on the development of European and American markets with lighting sources as the core, the international market. Pay more attention to product safety and reliability.
There are currently about 5,000 lighting companies in China, and the industry is undergoing a major reshuffle. At least 50% of companies will be eliminated in the next three to five years. The future market will be led by several brand companies to develop the market. The market will be further segmented and the products of the company will be more specialized.
Throughout the domestic market, most of the high-end market share is controlled by several major international brands, while domestic enterprises are mainly based on low-end applications. However, Chinese lighting companies do not lack relevant good technology, but lack the technical and scientific attitude to do things. In fact, the development and manufacturing process of magnetic components directly determines whether the whole product can meet the standard requirements of new energy-saving lighting, but in the industry has always neglected the development and manufacturing process of lighting-specific magnetic products, which is considered to be an ordinary and simple Technology only. Due to the lack of rigorous research and development attitude, the lack of a stable and effective production control operation system, it is difficult to produce good products on a large scale, so it is always difficult to raise the expectations of the brand! China does not lack excellent entrepreneurs, but it lacks a benign development and operation model. The long-term vicious price competition in the domestic market has caused most lighting companies to face survival problems. They can only consider short-term benefits and cannot make long-term development plans.
In addition, another main reason for the non-standard development of the industry is the insufficient supervision of relevant state departments. In foreign markets, the government's various certifications for electronic products are very strict. For example, electronic lighting products in the US market must pass the relevant certifications of ROSH, ENERGY STAR, WEEE, UL, etc. before they can be sold in the market. However, despite the relevant certification requirements such as CCC in China, the specific implementation process is mostly in the form.
The opportunities and requirements brought by the changes in the lighting industry to the magneto industry: technology research and development is on the right track
If domestic lighting companies want to occupy a certain market share, they must return to the correct path of technology research and development. The research and development of high-efficiency green energy-saving lighting products will put forward higher requirements on the power consumption, temperature coefficient, Curie temperature, wide temperature and wide-band characteristics of the magnetoelectric components: the working temperature is low, the ultra-low temperature start is reliable, and it is bad. The adaptability of the environment should be strong. Therefore, the high-performance magnetic material products for lighting applications will be promoted to raise the corresponding standards: the temperature coefficient -20 ° C ~ 120 ° C (working zone temperature) curve should be stable, high BS (saturation magnetic flux density: 25 ° C > 500 mT), low magnetic loss (25°C/25KHZ/200Mt/Pcv>120KW/M3), better high-frequency characteristics, Curie temperature greater than 220°C, and flat product volume.
In recent years, due to the soaring price of copper, the cost of transformers has increased greatly. In order to reduce costs, industry experts are studying whether it is possible to reduce the amount of copper used and increase the volume of magnetic materials to increase the inductance. If breakthroughs are made in this application technology, it will bring greater development opportunities to the development of the magnetic material industry.
The monitoring of relevant government departments and policies must be strengthened to promote and guarantee the healthy development of the lighting industry and related supporting industries. The blindness of low-quality inferior quality competition is not conducive to the healthy development of the industry. TDK's products are widely recognized in the international market, not only because TDK's manufacturing plants have long adhered to strict manufacturing process control, but also established a good brand image and corporate reputation for many years.
BOODY business model: tailor-made for efficiency, personal service and innovation
Since we have been focusing on electronic lighting / LCD systems: high-frequency transformers, vertical / horizontal inductors, ring-type excitation coils, common mode inductors, power inductors, magnetic shielding power inductors and other related applications in the field of magnetoelectrics, dedication Direct technical and market communication with customers, and combined with customer feedback to develop the company's development strategy.
BOODY advocates the use of unique short-flow, high-efficiency business operations to serve luminaire manufacturers around the world. We will promote the industrial upgrading in an all-round way, grasp the development trend of the world's new magnetoelectric technology and new scientific research products, and adhere to the business philosophy of “tailor-made, efficient, personal service and innovationâ€, rationalize, establish standardization, and establish systematization; In turn, the implementation of a highly efficient and efficient business management system. This will continue to enhance the technical force, productivity and marketing power, and strive to create a business realm that allows customers to feel "BOODY all-you-round". At the same time, in order to focus more on technical research and promote market development, BOODY integrates two major industries to fully integrate the three core manufacturing platforms of the company to operate the dual brand (Baodian + Bidekai), in order to be more professional and focused. Service related customers and comprehensively enhance the overall strength of each subsidiary.
Although this is a labor-intensive industry, to ensure and improve large-scale high-volume manufacturing models, it is necessary to increase the investment in automated production equipment, so that the manufacturing process is continuously optimized. BOODY fully grasps its core advantages. In addition to the conventional magnetic core and coil skeleton self-sufficiency, at the end of 2006, BOODY Baodian International Enterprise Investment Holdings BDK Zhangjiagang Bidike Magnetic Technology Co., Ltd., and jointly developed lighting with the relevant Japanese companies. Special magnetic ring products. BDK is committed to promoting the benign interaction of high technology, new materials and market demand. The ferrite powders are all imported raw materials, strictly in accordance with Japan's unique formulation process requirements, and the introduction of fully automatic nitrogen protection kiln (Japan MK technology) The key equipment of the same magnetic ring sintering process can provide 50 million magnetic rings with real high quality and good price for the global lighting market every month. We are proud that there are 500-600 million energy-saving lamps in the world that are illuminated by the BDK's magnetic ring. Let the energy-saving light shine on the world is our common wish!
Industry Outlook: The future lighting industry is China's world
The energy-saving lighting industry is a sunrise industry with great development opportunities. In the 1970s and 1980s, the leading magnetic materials industry was Europe, Japan and the United States. From the 1990s to the beginning of the 21st century, it was Japan and Taiwan, and the future must be the mainland of China.
In 2009, North America will stop production and ban the use of halogen lamps, and promote the application of energy-saving lamps. The EU will also implement the program simultaneously after 2010. It is foreseeable that the world will promote energy-saving lamps, and the future market space will be amazing. At present, the global energy-saving lighting market is 300 billion, the relevant magnetoelectric products are about 10% (30 billion), and BOODY is 20% (according to the application ratio of medium and high-end lighting products, about 6 billion). Now we only occupy 1/60 of the market share, and the goal of BOODY in the next three years is to occupy 10% of it, that is, the market share of 600 million. Only by becoming stronger and bigger can BOODY enterprises truly become a life community that integrates employee value, customer identification, shareholder interests and social responsibility...
Corporate Vision: We cherish the blessings gathered by the "edge", the life of the people, the good faith, the gratitude and the love, and the good fortune. We are committed to the improvement of our colleagues and the promotion of quality, the promotion of professional knowledge and skills, the establishment of a harmonious, energetic and ideal symbiotic enterprise with noble character and concerted efforts, and the use of never-ending wisdom and strength to create profits. And share the results, and then give back to the society, contribute to the country and all mankind.
1
Driven by the rapid expansion of the demand for magnetoelectric products in the global green lighting application field, the magnetoelectric industry, which is the core component of green lighting products, has ushered in an unprecedented development opportunity. In recent years, the domestic lighting industry has maintained an annual growth rate of 20%, and the current market output value has reached more than 200 billion. However, due to the uneven size of domestic magneto-electric enterprises, many small-scale processing enterprises are the mainstays. There are only a large number of full-scale magneto-electric component manufacturing enterprises that can meet the high-performance requirements of high-end energy-saving lighting. The development of global market integration has enabled Domestic companies are facing unprecedented pressure.
However, China's lighting companies and market potential are still of concern to the world. How do Chinese companies grasp and integrate superior resources is a short-term interest or a long-term perspective, and entrepreneurs are actively thinking. Recently, we contacted Mr. Zhao Xing, the well-known enterprise of BOODY Baodian International Enterprise Co., Ltd., a well-known enterprise specializing in the manufacture of magnetic rings, magnetic cores and inductors for energy-saving electronic lighting products. He gave us the unique business philosophy and vision. Explain the development trend of the current lighting industry and the development strategy of magnetoelectric enterprises.
Development status of lighting industry at home and abroad
The foreign lighting market has basically formed a monopoly situation. The main market is dominated by three major brands, and each brand has its own characteristics, forming a segmentation and professional brand development model. For example, Philips lighting products are differentiated from high-end and popular-type based on their market segmentation; OSRAM's products are stronger than lighting electrical and automotive lighting; GM focuses on the development of European and American markets with lighting sources as the core, the international market. Pay more attention to product safety and reliability.
There are currently about 5,000 lighting companies in China, and the industry is undergoing a major reshuffle. At least 50% of companies will be eliminated in the next three to five years. The future market will be led by several brand companies to develop the market. The market will be further segmented and the products of the company will be more specialized.
Throughout the domestic market, most of the high-end market share is controlled by several major international brands, while domestic enterprises are mainly based on low-end applications. However, Chinese lighting companies do not lack relevant good technology, but lack the technical and scientific attitude to do things. In fact, the development and manufacturing process of magnetic components directly determines whether the whole product can meet the standard requirements of new energy-saving lighting, but in the industry has always neglected the development and manufacturing process of lighting-specific magnetic products, which is considered to be an ordinary and simple Technology only. Due to the lack of rigorous research and development attitude, the lack of a stable and effective production control operation system, it is difficult to produce good products on a large scale, so it is always difficult to raise the expectations of the brand! China does not lack excellent entrepreneurs, but it lacks a benign development and operation model. The long-term vicious price competition in the domestic market has caused most lighting companies to face survival problems. They can only consider short-term benefits and cannot make long-term development plans.
In addition, another main reason for the non-standard development of the industry is the insufficient supervision of relevant state departments. In foreign markets, the government's various certifications for electronic products are very strict. For example, electronic lighting products in the US market must pass the relevant certifications of ROSH, ENERGY STAR, WEEE, UL, etc. before they can be sold in the market. However, despite the relevant certification requirements such as CCC in China, the specific implementation process is mostly in the form.
The opportunities and requirements brought by the changes in the lighting industry to the magneto industry: technology research and development is on the right track
If domestic lighting companies want to occupy a certain market share, they must return to the correct path of technology research and development. The research and development of high-efficiency green energy-saving lighting products will put forward higher requirements on the power consumption, temperature coefficient, Curie temperature, wide temperature and wide-band characteristics of the magnetoelectric components: the working temperature is low, the ultra-low temperature start is reliable, and it is bad. The adaptability of the environment should be strong. Therefore, the high-performance magnetic material products for lighting applications will be promoted to raise the corresponding standards: the temperature coefficient -20 ° C ~ 120 ° C (working zone temperature) curve should be stable, high BS (saturation magnetic flux density: 25 ° C > 500 mT), low magnetic loss (25°C/25KHZ/200Mt/Pcv>120KW/M3), better high-frequency characteristics, Curie temperature greater than 220°C, and flat product volume.
In recent years, due to the soaring price of copper, the cost of transformers has increased greatly. In order to reduce costs, industry experts are studying whether it is possible to reduce the amount of copper used and increase the volume of magnetic materials to increase the inductance. If breakthroughs are made in this application technology, it will bring greater development opportunities to the development of the magnetic material industry.
The monitoring of relevant government departments and policies must be strengthened to promote and guarantee the healthy development of the lighting industry and related supporting industries. The blindness of low-quality inferior quality competition is not conducive to the healthy development of the industry. TDK's products are widely recognized in the international market, not only because TDK's manufacturing plants have long adhered to strict manufacturing process control, but also established a good brand image and corporate reputation for many years.
BOODY business model: tailor-made for efficiency, personal service and innovation
Since we have been focusing on electronic lighting / LCD systems: high-frequency transformers, vertical / horizontal inductors, ring-type excitation coils, common mode inductors, power inductors, magnetic shielding power inductors and other related applications in the field of magnetoelectrics, dedication Direct technical and market communication with customers, and combined with customer feedback to develop the company's development strategy.
BOODY advocates the use of unique short-flow, high-efficiency business operations to serve luminaire manufacturers around the world. We will promote the industrial upgrading in an all-round way, grasp the development trend of the world's new magnetoelectric technology and new scientific research products, and adhere to the business philosophy of “tailor-made, efficient, personal service and innovationâ€, rationalize, establish standardization, and establish systematization; In turn, the implementation of a highly efficient and efficient business management system. This will continue to enhance the technical force, productivity and marketing power, and strive to create a business realm that allows customers to feel "BOODY all-you-round". At the same time, in order to focus more on technical research and promote market development, BOODY integrates two major industries to fully integrate the three core manufacturing platforms of the company to operate the dual brand (Baodian + Bidekai), in order to be more professional and focused. Service related customers and comprehensively enhance the overall strength of each subsidiary.
Although this is a labor-intensive industry, to ensure and improve large-scale high-volume manufacturing models, it is necessary to increase the investment in automated production equipment, so that the manufacturing process is continuously optimized. BOODY fully grasps its core advantages. In addition to the conventional magnetic core and coil skeleton self-sufficiency, at the end of 2006, BOODY Baodian International Enterprise Investment Holdings BDK Zhangjiagang Bidike Magnetic Technology Co., Ltd., and jointly developed lighting with the relevant Japanese companies. Special magnetic ring products. BDK is committed to promoting the benign interaction of high technology, new materials and market demand. The ferrite powders are all imported raw materials, strictly in accordance with Japan's unique formulation process requirements, and the introduction of fully automatic nitrogen protection kiln (Japan MK technology) The key equipment of the same magnetic ring sintering process can provide 50 million magnetic rings with real high quality and good price for the global lighting market every month. We are proud that there are 500-600 million energy-saving lamps in the world that are illuminated by the BDK's magnetic ring. Let the energy-saving light shine on the world is our common wish!
Industry Outlook: The future lighting industry is China's world
The energy-saving lighting industry is a sunrise industry with great development opportunities. In the 1970s and 1980s, the leading magnetic materials industry was Europe, Japan and the United States. From the 1990s to the beginning of the 21st century, it was Japan and Taiwan, and the future must be the mainland of China.
In 2009, North America will stop production and ban the use of halogen lamps, and promote the application of energy-saving lamps. The EU will also implement the program simultaneously after 2010. It is foreseeable that the world will promote energy-saving lamps, and the future market space will be amazing. At present, the global energy-saving lighting market is 300 billion, the relevant magnetoelectric products are about 10% (30 billion), and BOODY is 20% (according to the application ratio of medium and high-end lighting products, about 6 billion). Now we only occupy 1/60 of the market share, and the goal of BOODY in the next three years is to occupy 10% of it, that is, the market share of 600 million. Only by becoming stronger and bigger can BOODY enterprises truly become a life community that integrates employee value, customer identification, shareholder interests and social responsibility...
Corporate Vision: We cherish the blessings gathered by the "edge", the life of the people, the good faith, the gratitude and the love, and the good fortune. We are committed to the improvement of our colleagues and the promotion of quality, the promotion of professional knowledge and skills, the establishment of a harmonious, energetic and ideal symbiotic enterprise with noble character and concerted efforts, and the use of never-ending wisdom and strength to create profits. And share the results, and then give back to the society, contribute to the country and all mankind.
1
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