Green innovation has created the industry leader, and functional innovation has become a strong singles champion. The reporter recently interviewed Shangyu City, Zhejiang Province, and heard a lot of news about “energy savingâ€.
Chen Huisong, chairman of the company, told reporters that a Belgian bank tried to use the company's "air purification treasure" function lighting, and gave praise, deliberately throwing tens of thousands of product orders.
Sunshine Group Co., Ltd. employees are also excited about the news - the "Sunshine" energy-saving lamps installed in more than 1,100 primary and secondary schools in Beijing's remote suburban counties.
These are just partial market reactions to the accelerated upgrade of the Shangyu lighting industry cluster. According to the latest statistics, among the more than 100 lighting electrical appliance manufacturers in Shangyu, there are 52 enterprises above designated size. In 2006, the output value of the whole industry exceeded 5 billion yuan, and a sunrise industrial cluster has taken shape.
"Since the production of the first energy-saving lamps in China in 1984, Shangyu Lighting has not stopped upgrading in the energy-saving and environmental protection industries. This is an important factor in the rise of industrial clusters," said Wu Qingyi, director and deputy general manager of Sunshine. In the 1980s, Sunshine Co., Ltd. successfully developed the first three-color rare earth energy-saving fluorescent tube in China, which pioneered green lighting. In recent years, Shangyu Lighting Appliance Co., Ltd. has established strategic partnerships with companies such as Philips, Toshiba and Osram, and is committed to research and development and innovation of high-tech controllers such as intelligent controllers, green and efficient lighting sources, and nano rare earths.
Aiming at the most "high-end" keywords in the field of lighting, the products of Shangyu Lighting Industry have finally achieved 95% of exports. The products are sold to more than 40 countries and regions such as Europe, America and Japan, and have obtained more than 40 international certifications. With the industrial cluster centered on the Sunshine Group with annual sales income exceeding 2 billion yuan, the differentiated competition pattern has basically taken shape. According to an industry survey, 40% of the main materials produced by Shangyu Lighting Appliances are supplied by local companies. Among them, “Shengjia Lighting†produces various types of lamp holders, which account for 65% of the total domestic market.
In order to enlarge and strengthen the lighting industry, Shangyu City has issued a series of support policies, and set up an annual special support fund of 5 million yuan. It is planned that by 2010, the city will achieve the goal of exceeding 10 billion yuan in industrial sales revenue.
With the gradual expansion of the domestic market, Shangyu has begun an innovative layout of marketing and market structure. Chenhui? Lite-On plans to build 800 to 1,000 sales terminals this year, achieving annual sales of 100 million yuan. "The domestic energy-saving lighting market capacity is 200 billion yuan per year, and we should have a place." A person in charge of the company said.
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