With the development of the market economy, the opportunities and challenges faced by all walks of life and various fields have also undergone major changes, and the electrical industry is no exception. In recent years, the electric industry has faced new environments and requirements in terms of products and channels, and many of the past single conditions are gradually turning to diversification.
Single market shifts to multiple markets
In the past, the general market for electrical products was mainly based on the management of hardware and electrical materials. In addition to hardware and electrical materials, the current market includes lighting products, building materials supermarkets, furniture and home improvement companies, and the market has shifted from a single to multiple. The market space has become larger and the scope has become wider, which has prompted the merchants to invest more manpower, material resources and corresponding capital in the business channels and fields. Due to the diversification of the market, the focus of the business on different markets and the differentiation of services are also more humanized in the process of matching with the market, and at the same time increase the difficulty of the brand dealers operating the market, thus making the threshold of electricians become Very high.
Single product turns to multiple products
Panels and sockets used to be the only products of electrician companies. Nowadays, electricians are not satisfied with the production of these two products. With the support of technology and capital, most electricians have shifted their production from single to diversified. On the one hand, these enterprises produce original electrical products, on the other hand, they actively expand other fields, and actively research and develop and develop in Yuba, electric wires, power converters, ventilation fans, PVC, PPR pipes, lighting, integrated ceilings, etc. In the direction of development, the product line is increasingly enriched and infiltrated into related products, resulting in such a structure mainly due to the growth of industrial costs and channel costs.
The depth of the original professional electrician brand in each business field is generally based on the original channel, and with the development of product diversification, this channel has a common symbiosis with some of the individual products. However, due to the professional nature of the product itself, the possibility that the electrician channel covers multiple products is gradually reduced, and the market is paying more and more attention to the difference in product demand. This is also the main foothold for dealers to choose manufacturers and products.
Single channel to multiple channels
The structure of the channel refers to the combination of the level of product distribution and the number of traders in each level, including the length of the channel (the number of vertical distributors); the width (the number of distributors in each level); the density (the number of points in the same area) ); breadth (coverage area) four aspects. As far as the electrical industry is concerned, most of its channels show the structure shown in the following figure:
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