If not limited to policy, today's TV box market must be even more lively, in the era of large-screen living room, for users, the set of powerful content and playability in a TV box is absolutely just needed, and the Internet manufacturers This is the best way to seize the entrance.
So even if the "scrape" was in place, everyone still did not stop the R&D of the new box, but instead made new innovations. Some people have already begun to change their minds, starting from designing, differentiating their own content and different audience groups. For example, today we will introduce this Disney Vision TV box.
On December 15th, Ali Entertainment and Disney reached an agreement to jointly launch the Disney Life TV box, the first digital entertainment platform for children and families in the Chinese market, to provide users with movies including Disney and Pixar. The latest news on anime, games, e-readers, songs, Disney theme parks and resorts.
Disney Horizons offers a year of Disney's free subscription content service, priced at 799 yuan, is currently on sale in Tmall Mall.
The description of the official mall is "Mickey Children's Early Learning/Learning Machine Intelligence/Educational Toys/New Year Gifts". The main content is “Different Age/Bilingual Selection/Playback Duration/Parent Controllableâ€. The properties of the TV box have been weakened.
Oh, that's the little toy above, oh no, it's the TV box. Seeing it at first glance, it's almost impossible to connect with a stereotyped TV box. So, from a sales perspective, this design is very attractive to its audience.
In fact, there are already quite a number of derivative products that use Disney's Daimyo in China. However, the cooperation form of TV boxes is the first time, and it is with Ali that the topical nature will not be less. However, Alibaba Digital Entertainment has been promoting this conference as a “new year gift for children†and focused on the IP content and experience. The hardware configuration did not focus on publicity, and the media booed it as a “children’s audio and video editionâ€. Cat box."
So what is this small toy experience that is more than twice as expensive as the average box? What is the power of the content? Can it be seen only for children? High playability? What is the difference between the normal version of the Tmall Box? ? Get used to playing for a few days, here to watch with everyone. Especially those students who have children or children in the family should be worth a look.
According to the usual practice, or from the out of the box.
To be honest, in all the boxes I've seen, Disney's visual packaging is one of the least unlike the TV box, and of course the shape is also. All-black packaging is accompanied by a starry-inspired pattern with some futuristic technology, and the front is Disney's logo and product renderings.
On the side of the screen is Ali's Digital Entertainment and Disney Logo, which shows that this product was jointly created by both parties.
The bottom of the box is the product's general configuration information and features and selling points. The content is mainly rich, safe, and bilingual. The configuration is quad-core A9 processor, eight-core GPU, 2GB memory + 8GB flash memory, and supports DTS 7.1-channel, Dolby 5.1. Channel surround sound, support 802.11 ac dual-band Wi-Fi and Bluetooth 4.1 wireless connection, voice remote control and more.
The side-sweeping design of the package uses an internal box that contains a host, remote control, HDMI cable, power adapter, manual, and two AAA batteries.
List of hosts and accessories.
Disney's vision uses Disney's most iconic cartoon character Mickey's head as a model, available in black, yellow, red, and white colors (currently available only black).
As you can see, the three spheres form Mickey's head shape. The surface is double-injected. The craftsmanship is delicate and the touch is very mellow. Look closely under the lights and there are sequin embellishments. It is very exquisite. For the first time, it is easy to think that this is an exquisite living room decoration. In fact, it is also true.
The bottom of the main unit is made of non-slip rubber pad with the type, input power, and manufacturing and 3C certification information printed on it. The factory reset RESET button is also designed here.
The interface is unified on the back of the host and provides three interfaces: power input port, HDMI port, and a USB 2.0 port. The interface section continues the arc of the overall shape and does not look too sharp. The simple design is also very easy to use.
In addition to the adorable pet style, Disney's vision of supporting the remote control is definitely the biggest highlight of the product, unique, unique. The remote controller uses a UFO-like flying saucer shape. The front is three concentric circles. The innermost one with the Mickey's head is a confirmation key. The middle circle is the up and down, left, and right direction keys. The outermost periphery is the home key, back, and menu. And voice search.
On both sides of the voice key is a volume addition and subtraction area (with touch operation), which can be swiped left or right to achieve volume adjustment.
At the top of the remote control (beside the volume keys), the mic and the power switch key are designed, long press the switch, short press sleep dormancy.
In addition, considering the remote control is a round design (easy to distinguish up and down the front and back), the back designed a groove to help users distinguish between blind operation, the middle is also printed with Disney's Logo. The back cover of the remote control can be opened, and two 7-cell batteries can be installed (included).
Overall, the Disney vision is very design sense, and workmanship beyond the general box a lot, more like an exquisite living room decoration or small crafts, combined with the Disney element is better, for children users is very lovable, only from In terms of appearance, half of success has been achieved.
Even if it is used for the first time, there is almost no difficulty in getting started. Only the remote control function requires a glance at the instructions.
Like other boxes, connect the power supply, HDMI cable, and press the remote control key to boot.
The power button is designed at the top of the remote control and needs to be pressed for 2-3 seconds.
Then, a wonderful moment emerged. The Mickey avatar modelling console had starry stars on the front and dynamic surround effects, especially at night. It was very beautiful. The original, the host also built a circle of LED lights.
This is what this looks like:
System and UI, not much talking nonsense, take a look at:
At the time of booting, Ali number entertainment and Disney's logo will be displayed at the same time, and Disney's glittering Disney is familiar.
Like all boxes, you need to connect to a wireless network first. Disney Vision can support both 802.11ac and 2.4G and 5G dual-band Wi-Fi. Keyboard input provides nine grids and full keyboards. Under the nine-square grid, punctuation marks and symbols are often used at the top to facilitate selection.
The system setup section includes network settings, account number and payment, personalization settings, etc. The functions are clear and clear at a glance. Each item can be reached with one click.
At the beginning of the power-on setting, use the Taobao account to log in and activate, and the system will automatically give away one year Disney Vision member subscription content. From the second year onwards, users can renew their subscriptions for 480 yuan/year (for new content). Of course, you can choose not to continue paying, but you can only look at the contents of Ali data. In simple terms, it becomes an ordinary Lynx box.
The above is all that Disney's main interface can see. Each category can be switched between the left and right by the remote control. The logic is simple and clear. Even children can quickly get started and it is easy to find what they want. Although the system is still the same Yunos box as the YunOS system (3.0.4 version), but the redesigned UI has been completely renovated, completely can not see the shadow of the traditional box, the center of the screen images are Disney's classic cartoon characters, Mickey The Queen of Lightning and Lightning McQueen made full appearances, and there were special flashes of starlight when switching.
Aside from the exterior design, Disney's exclusive IP content is its biggest highlight, including Disney authorized movies, animated drama, music, animated stars, amusement parks, games, picture books and other eight sections, tailored specifically for children aged 2-14. It is understood that Disney-related video and audio content will maintain a high frequency of updates, the latest Disney movie theaters will also be included after the first time off the assembly line.
Let's take a look at them separately:
The above eight sections all adopt a unified UI style. The left side is the recommended masterpiece poster, and the right side is all the content. The upper right corner includes functions such as collection and search. Everything is simple and clear at a glance.
Into the movie category you can see all popular Disney cartoon movies, including Baby Starcraft, Frozen, Toy Story, Flying House and other works are included.
After selecting a movie, there is a brief introduction of the movie. You can choose to play it directly, and you can also collect, watch, and view the animated stars in the movie.
The most powerful aspect of Disney's vision is to provide bilingual dubbing and bilingual subtitles for movies, which can be freely selected according to demand. For example, Chinese subtitles + English dubbing, English subtitles + English dubbing, English subtitles + Chinese dubbing, entertaining, and training Your child's English learning context is of great benefit. On this point alone, no other box on the market can compare.
In terms of definition selection, there are four kinds of picture quality that are adaptive and smooth, clear, high definition, and ultra clear, and can be selected according to the network environment. According to the actual experience, Chaoqing should be 720p resolution level, and the perception can already meet the needs of the vast majority of users. The following is a screenshot of the movie:
In addition to popular movies, Disney Vision also provides thousands of exclusive classic animated drama series, and is constantly updated, can be the first time to simultaneously block the keyword of the latest Disney animation.
The UI of the animated drama is exactly the same as the movie section. It also provides bilingual subtitles, bilingual dubbing, and quality selection. It also has a lot of functions for quickly selecting episodes.
Followed by the original soundtrack of Disney movies and animated episodes, Let it go, which is quite a bit warmer than before, has a Chinese special edition in addition to the English original, which is more humane.
It is worth mentioning that the Disney Vision also provides an animated star category separately. Children can choose their favorite animated stars. From this entrance, they will be more purposeful. After they click to enter, there will be related movies and animated dramas. Such as Mickey, interstellar baby, Disney Princess and so on.
In addition to movies and animated episodes, Disney Vision also offers Disney theme games. However, it is different from other box games. Considering that the audiences are all children, the games here are puzzles and leisure games that are not difficult to operate. They are not highly dependent and are suitable for active thinking in learning gaps. The number is not too many, need to be downloaded separately, but fortunately the volume is not large.
Since it is a product of cooperation with Disney, the promotion of its own theme park will naturally occur. Introduced two Hong Kong and Shanghai Disneyland. Among them, there are no specific contents for the Shanghai Park as it is newly built.
Introduction The comprehensive display of videos, pictures, and texts is quite comprehensive. It includes amusement facilities, entertainment performances, gourmet experiences, and planning journeys. Tickets to hotels and hotels are covered, and even tickets can be booked and hotels can be booked directly. After all, users who are willing to purchase Disney Vision Boxes may also be potential customers of Disneyland.
The picture book is also a major feature of Disney's horizon. Simply speaking, it is a Disney version of the audio book. Through an aloud + illustration text, Disney's animated stories are read to children.
Picture books also provide bilingual subtitles and four quality options.
Ali has integrated e-commerce into the bone marrow. The students who purchased the Tmall Box all know that all of the days of the cat's box contain Taobao and Tmall. They can place orders directly on TV. Disney's horizon is no exception, but it is different from the Lynx box. It is only available for children around Disney stores and Tmall's authorized stores. There are clothing accessories, stationery toys, maternity products, household furniture and other categories.
Almost all child-oriented entertainment electronic products will encounter a problem: how to prevent indulging, and the other is how to protect children's vision under reasonable use of time. Disney Horizons provides multi-user login in this area, and provides viewing time restrictions that are more intimate.
For example, parents can set up an account for themselves, then add an account for the child, and set a viewing time for the account to prevent it from becoming obsessed and overusing.
In order to make it easier for parents and users to place orders in the mall, Disney Vision provides TV quick payment functions, similar to mobile quick payment. After opening, no more payment passwords need to be entered within 500 yuan on a single day. But at the same time it also brings problems. The children in the family are likely to cause unnecessary purchases because of misuse. For this reason, the system also provides a child lock function to prevent children from misoperation and mistakenly touching paid item items.
If a box can only be seen by children, it may be too restrictive. The Disney box provides parents with a Ali area (top right corner of the homepage). After entering, you can see the contents of the complete Lynx box, including the current TBO Tmall cinema. , And integrated Youku, potatoes and the original Hua Digital Media TV video content.
Alibaba Prefecture six plates: film and television, children, application center, music, TV Taobao, game hall, similar to the ordinary version of Lynx box.
Television content classification provides search, documentary, life, rankings, sports, animation, Tmall cinema, movies, television dramas, variety shows, channels, news.
TBO Tmall Cinema is a super film library built by Alibaba's billions of dollars. It is licensed by Hollywood's six major movie studios for 2000 quality movies, 160,000 hours of TV dramas, 1200 variety shows, and 2,800 hours of exclusive documentary.
From the point of view of the film source, its richness and video quality are guaranteed. The movie theaters that have recently been released are all included in the movie, including the express mail: Reboot, Mission Impossible 5: Mysterious Kingdom and other movies can be seen.
However, Tmall Cinema is not free (without paying for only 10 minutes of free trials, free movies in the "movie" category, but the film source is relatively old), but divided into monthly payment and point-to-pay. For example, the game of revenge: The price of the restart battle is 8 yuan. In addition, there are four monthly subscription methods, namely: 33 yuan / continuous monthly, 39 yuan / 1 month, 108 yuan / 3 months, 365 yuan / 12 months, although the price is lower than LeTV membership, but only on film resources It’s generally a little expensive. If you can join in the future with Tmall points, gold exchange money just fine.
Application Center, which includes applications, games, education, and thematic four sections, supports download and installation.
For example, select the white file manager to install, which can display the system file classification, as well as the space available for the machine and mobile device. Users who need to expand the box application can refer to: Disney Vision D_1 Installation Method Install a sofa manager to implement third-party application extensions.
A variety of application tools are provided in the application store, but users can only download and install applications from the application center. As for the U disk installation APP, I am sorry, not in the list of services.
Insert a U disk to install a third-party APP. The message "Cannot be installed. Because of security needs, this device does not support unaudited third-party applications."
I am afraid that all users who have used the TV box will have no patience when they need to use the remote control to type in the search. Even if there is a nine-square grid and a full keyboard, use the remote control to enter the letters one by one. That kind of feeling, you know.
To this end, Disney Vision provides a voice search function, press and hold the remote control's voice search key, and after hearing a "click", the desired search content can be spoken, and then release the voice key.
To say that voice search is not a new feature, Xiaomi, LeTV, including Ali's own magic box has provided, Disney's vision is that the search recognition is quite high, after actual experience, the success rate of up to 90%. Whether it is for children or parents, users are very practical, such as voice search "Mickey", all Mickey-related content will be instantly present.
Of course, in addition to the physical remote control, the Disney Vision also supports the "Ali TV" assistant. The function, usage, and the Tmall Box are exactly the same. Android version and iOS version are available, not only can be used as an ordinary remote control (including all functions), but also simulates the joystick, racing steering wheel, and supports the option to play online video, put pictures, videos on the phone to the TV and other functions It is very practical.
The Disney vision weakened the hardware configuration when it was advertised, but it does not mean that the configuration is weak. The official did not disclose the CPU model in detail, but said it was equipped with a quad-core A9 processor, an 8-core GPU, and 2GB of memory + 8GB of flash memory.
Considering that the Tmall Box consistently uses Crystal's chip, the only crystal core currently pushing the quad-core A9 processor + eight-core GPU is the S812. Therefore, we speculated that Disney's horizon is equipped with CrystalCrystal S812 chip (A9r4, the highest frequency 2GHz, eight-core Mali-450 GPU). The previous generation of millet box enhanced version uses this CPU.
Crystal morning is currently the mainstream of several smart set-top box chip
The S812 is the second smartest set-top box chip in Jing Chen's current performance, second only to the quad-core 64-bit A53 S905. Specifications, support 4K 30fps H2.65 video decoding, 1080p 30fps H2.64 encoding, in addition to support 4K HDMI 1.4b and CVBS output, up to 1000Mbps network connection.
Some regret is that we have already said that the Disney vision does not support the installation of third-party APP, so it can not use the security Bunny TV version running software tests. Here we use a high bit rate 4K (3840x2160) video to verify its actual video playback performance. That's right, everyone is familiar with roast duck.
The video information is as follows:
Video: MPEG4 Video (H264) 3840x2160 29.97fps
Audio: AAC 48000Hz stereo 317Kbps
VBR 2 Pass Bitrate: 20-60mbps max
After the actual play test, this 4K roast duck video is completely stress-free for the Disney vision. Natural play needs no need to say it. It is not only fast forward and backward, but it is also smooth and smooth. This is enough to prove that if the user chooses to connect 4K TV and play 4K ultra-high-definition video, the Disney vision can also be fully qualified.
Jing Chen chip has always been low power consumption, Disney's horizon power consumption, fever performance? We also conducted actual tests.
In terms of power consumption, data in the following three environments were measured: standby, playback of Disney movies, and 4K video playback:
Standby power consumption
Play Disney Vision comes with video
Play 4K video
From the test results, under the three circumstances, Disney's horizon power consumption is only 2.8 watts, 3.9 watts, 4.1 watts, and outstanding performance, even if it is not shut down at ordinary times, it will not waste too much power.
In addition, at room temperature 18 °C under the circumstances, after playing 4K video for half an hour, Disney's horizon temperature is only 38 °C, close to the human body temperature, touch with hands is not the slightest hot feeling.
Summarized in one sentence: This is a very refined, well-crafted, beautiful appearance of Disney's customized version of "Tmall Box."
There is no doubt that Ali's cooperation with Disney this time is to differentiate. At present, although there are many box brands on the market, most of them are based on hardware configuration and license party content. Basically, there is no design, and the exclusive content for children is extremely rare. So this market segment became the entry point for Disney. And it has achieved a superior design, exclusive content, and hardware performance.
The first is the design, Disney classic Mickey head, even without any introduction, the children are also familiar. Therefore, Disney's vision has not gone too fancy in appearance, and only three ball shapes are enough to attract. And the workmanship is extremely meticulous, and the general box has obviously opened up the grade, the remote control is unique in shape, the host double injection molding process is warm, the built-in LED awakening starlight lamp is the finishing touch. It's hard to say that this is a box, more like a living room decoration.
The exclusive content relies on Disney's powerful animated video library. Its popular animation and movies are covered, including thousands of exclusive animated episodes, and hundreds of classic animated films containing award-winning Oscars and other award-winning works. Bilingual subtitling + bilingual dubbing is its absolute advantage. On this point, there is no box on the market to compare. It is helpful for children to learn English independently. In addition, the Disney vision also provides parents with Ali area, after entry is basically a complete Lynx box, to make up for the audience too narrow a disadvantage.
The only slot may be that third-party APPs cannot be installed. Naturally, if you look at it with a previous look, you may find it unqualified. This situation is limited on the one hand by the current “squeezing spell†of radio and television policy, and on the other hand, it is also related to Disney's visual interface audience. For parents and children, installing APP is not a hard requirement, and its application center itself provides APP has been able to meet daily use. After all, its flagship is Disney's exclusive audio and video content. If you are looking for playable and expandable, Disney's vision is not yours.
Hardware configuration, Ali did not focus on propaganda, but in fact it is not weak, Jing Chen S812 quad-core A9 processing, eight-core Mali-450 GPU, 2GB memory + 8GB flash memory combination is not the top, but also considered the upper reaches of the standard. Play 4K video completely without pressure, power consumption and heat performance is quite decent.
The price of 799 yuan is indeed not cheap for a TV box, whether it is for personal use or gifts, but in turn think about it, Chinese parents have always been investing in children, even today's children even worse. Of course, this is only theoretically speaking, how genuine consumer acceptance of this product, really have the market to test.
There is nothing wrong with the renewals. After all, the Disney IP content (including genuine movies, animated episodes, picture books, etc.) is provided here. There are copyright agreements and the new content will naturally cost money to watch. Therefore, you must make a good choice when purchasing a box. However, how much new content can be paid for the 480 yuan in the second year, and there is a question mark here. In addition, if you can use Taobao, Tmall points to exchange time, is it better?
So, in general, Disney's horizon is for users who have children at home or have children with gift goals. From product strength, it can give 90 points. The price and renewals do not give too much judgment. After all, everyone's acceptance is different. Is it worth buying? My suggestion is: There is no problem if the price is acceptable.
So even if the "scrape" was in place, everyone still did not stop the R&D of the new box, but instead made new innovations. Some people have already begun to change their minds, starting from designing, differentiating their own content and different audience groups. For example, today we will introduce this Disney Vision TV box.
On December 15th, Ali Entertainment and Disney reached an agreement to jointly launch the Disney Life TV box, the first digital entertainment platform for children and families in the Chinese market, to provide users with movies including Disney and Pixar. The latest news on anime, games, e-readers, songs, Disney theme parks and resorts.
Disney Horizons offers a year of Disney's free subscription content service, priced at 799 yuan, is currently on sale in Tmall Mall.
The description of the official mall is "Mickey Children's Early Learning/Learning Machine Intelligence/Educational Toys/New Year Gifts". The main content is “Different Age/Bilingual Selection/Playback Duration/Parent Controllableâ€. The properties of the TV box have been weakened.
Oh, that's the little toy above, oh no, it's the TV box. Seeing it at first glance, it's almost impossible to connect with a stereotyped TV box. So, from a sales perspective, this design is very attractive to its audience.
In fact, there are already quite a number of derivative products that use Disney's Daimyo in China. However, the cooperation form of TV boxes is the first time, and it is with Ali that the topical nature will not be less. However, Alibaba Digital Entertainment has been promoting this conference as a “new year gift for children†and focused on the IP content and experience. The hardware configuration did not focus on publicity, and the media booed it as a “children’s audio and video editionâ€. Cat box."
So what is this small toy experience that is more than twice as expensive as the average box? What is the power of the content? Can it be seen only for children? High playability? What is the difference between the normal version of the Tmall Box? ? Get used to playing for a few days, here to watch with everyone. Especially those students who have children or children in the family should be worth a look.
According to the usual practice, or from the out of the box.
To be honest, in all the boxes I've seen, Disney's visual packaging is one of the least unlike the TV box, and of course the shape is also. All-black packaging is accompanied by a starry-inspired pattern with some futuristic technology, and the front is Disney's logo and product renderings.
On the side of the screen is Ali's Digital Entertainment and Disney Logo, which shows that this product was jointly created by both parties.
The bottom of the box is the product's general configuration information and features and selling points. The content is mainly rich, safe, and bilingual. The configuration is quad-core A9 processor, eight-core GPU, 2GB memory + 8GB flash memory, and supports DTS 7.1-channel, Dolby 5.1. Channel surround sound, support 802.11 ac dual-band Wi-Fi and Bluetooth 4.1 wireless connection, voice remote control and more.
The side-sweeping design of the package uses an internal box that contains a host, remote control, HDMI cable, power adapter, manual, and two AAA batteries.
List of hosts and accessories.
Disney's vision uses Disney's most iconic cartoon character Mickey's head as a model, available in black, yellow, red, and white colors (currently available only black).
As you can see, the three spheres form Mickey's head shape. The surface is double-injected. The craftsmanship is delicate and the touch is very mellow. Look closely under the lights and there are sequin embellishments. It is very exquisite. For the first time, it is easy to think that this is an exquisite living room decoration. In fact, it is also true.
The bottom of the main unit is made of non-slip rubber pad with the type, input power, and manufacturing and 3C certification information printed on it. The factory reset RESET button is also designed here.
The interface is unified on the back of the host and provides three interfaces: power input port, HDMI port, and a USB 2.0 port. The interface section continues the arc of the overall shape and does not look too sharp. The simple design is also very easy to use.
In addition to the adorable pet style, Disney's vision of supporting the remote control is definitely the biggest highlight of the product, unique, unique. The remote controller uses a UFO-like flying saucer shape. The front is three concentric circles. The innermost one with the Mickey's head is a confirmation key. The middle circle is the up and down, left, and right direction keys. The outermost periphery is the home key, back, and menu. And voice search.
On both sides of the voice key is a volume addition and subtraction area (with touch operation), which can be swiped left or right to achieve volume adjustment.
At the top of the remote control (beside the volume keys), the mic and the power switch key are designed, long press the switch, short press sleep dormancy.
In addition, considering the remote control is a round design (easy to distinguish up and down the front and back), the back designed a groove to help users distinguish between blind operation, the middle is also printed with Disney's Logo. The back cover of the remote control can be opened, and two 7-cell batteries can be installed (included).
Overall, the Disney vision is very design sense, and workmanship beyond the general box a lot, more like an exquisite living room decoration or small crafts, combined with the Disney element is better, for children users is very lovable, only from In terms of appearance, half of success has been achieved.
Even if it is used for the first time, there is almost no difficulty in getting started. Only the remote control function requires a glance at the instructions.
Like other boxes, connect the power supply, HDMI cable, and press the remote control key to boot.
The power button is designed at the top of the remote control and needs to be pressed for 2-3 seconds.
Then, a wonderful moment emerged. The Mickey avatar modelling console had starry stars on the front and dynamic surround effects, especially at night. It was very beautiful. The original, the host also built a circle of LED lights.
This is what this looks like:
System and UI, not much talking nonsense, take a look at:
At the time of booting, Ali number entertainment and Disney's logo will be displayed at the same time, and Disney's glittering Disney is familiar.
Like all boxes, you need to connect to a wireless network first. Disney Vision can support both 802.11ac and 2.4G and 5G dual-band Wi-Fi. Keyboard input provides nine grids and full keyboards. Under the nine-square grid, punctuation marks and symbols are often used at the top to facilitate selection.
The system setup section includes network settings, account number and payment, personalization settings, etc. The functions are clear and clear at a glance. Each item can be reached with one click.
At the beginning of the power-on setting, use the Taobao account to log in and activate, and the system will automatically give away one year Disney Vision member subscription content. From the second year onwards, users can renew their subscriptions for 480 yuan/year (for new content). Of course, you can choose not to continue paying, but you can only look at the contents of Ali data. In simple terms, it becomes an ordinary Lynx box.
Disney Vision Main Interface
The above is all that Disney's main interface can see. Each category can be switched between the left and right by the remote control. The logic is simple and clear. Even children can quickly get started and it is easy to find what they want. Although the system is still the same Yunos box as the YunOS system (3.0.4 version), but the redesigned UI has been completely renovated, completely can not see the shadow of the traditional box, the center of the screen images are Disney's classic cartoon characters, Mickey The Queen of Lightning and Lightning McQueen made full appearances, and there were special flashes of starlight when switching.
Aside from the exterior design, Disney's exclusive IP content is its biggest highlight, including Disney authorized movies, animated drama, music, animated stars, amusement parks, games, picture books and other eight sections, tailored specifically for children aged 2-14. It is understood that Disney-related video and audio content will maintain a high frequency of updates, the latest Disney movie theaters will also be included after the first time off the assembly line.
Let's take a look at them separately:
The above eight sections all adopt a unified UI style. The left side is the recommended masterpiece poster, and the right side is all the content. The upper right corner includes functions such as collection and search. Everything is simple and clear at a glance.
Into the movie category you can see all popular Disney cartoon movies, including Baby Starcraft, Frozen, Toy Story, Flying House and other works are included.
After selecting a movie, there is a brief introduction of the movie. You can choose to play it directly, and you can also collect, watch, and view the animated stars in the movie.
The most powerful aspect of Disney's vision is to provide bilingual dubbing and bilingual subtitles for movies, which can be freely selected according to demand. For example, Chinese subtitles + English dubbing, English subtitles + English dubbing, English subtitles + Chinese dubbing, entertaining, and training Your child's English learning context is of great benefit. On this point alone, no other box on the market can compare.
In terms of definition selection, there are four kinds of picture quality that are adaptive and smooth, clear, high definition, and ultra clear, and can be selected according to the network environment. According to the actual experience, Chaoqing should be 720p resolution level, and the perception can already meet the needs of the vast majority of users. The following is a screenshot of the movie:
Movie screenshot
In addition to popular movies, Disney Vision also provides thousands of exclusive classic animated drama series, and is constantly updated, can be the first time to simultaneously block the keyword of the latest Disney animation.
The UI of the animated drama is exactly the same as the movie section. It also provides bilingual subtitles, bilingual dubbing, and quality selection. It also has a lot of functions for quickly selecting episodes.
Followed by the original soundtrack of Disney movies and animated episodes, Let it go, which is quite a bit warmer than before, has a Chinese special edition in addition to the English original, which is more humane.
Music supports playlists, supports random, sequential, single-loop playback, and supports lyrics download.
It is worth mentioning that the Disney Vision also provides an animated star category separately. Children can choose their favorite animated stars. From this entrance, they will be more purposeful. After they click to enter, there will be related movies and animated dramas. Such as Mickey, interstellar baby, Disney Princess and so on.
In addition to movies and animated episodes, Disney Vision also offers Disney theme games. However, it is different from other box games. Considering that the audiences are all children, the games here are puzzles and leisure games that are not difficult to operate. They are not highly dependent and are suitable for active thinking in learning gaps. The number is not too many, need to be downloaded separately, but fortunately the volume is not large.
Since it is a product of cooperation with Disney, the promotion of its own theme park will naturally occur. Introduced two Hong Kong and Shanghai Disneyland. Among them, there are no specific contents for the Shanghai Park as it is newly built.
Introduction The comprehensive display of videos, pictures, and texts is quite comprehensive. It includes amusement facilities, entertainment performances, gourmet experiences, and planning journeys. Tickets to hotels and hotels are covered, and even tickets can be booked and hotels can be booked directly. After all, users who are willing to purchase Disney Vision Boxes may also be potential customers of Disneyland.
The picture book is also a major feature of Disney's horizon. Simply speaking, it is a Disney version of the audio book. Through an aloud + illustration text, Disney's animated stories are read to children.
Picture books also provide bilingual subtitles and four quality options.
Ali has integrated e-commerce into the bone marrow. The students who purchased the Tmall Box all know that all of the days of the cat's box contain Taobao and Tmall. They can place orders directly on TV. Disney's horizon is no exception, but it is different from the Lynx box. It is only available for children around Disney stores and Tmall's authorized stores. There are clothing accessories, stationery toys, maternity products, household furniture and other categories.
Almost all child-oriented entertainment electronic products will encounter a problem: how to prevent indulging, and the other is how to protect children's vision under reasonable use of time. Disney Horizons provides multi-user login in this area, and provides viewing time restrictions that are more intimate.
After creating a member, you can add new members
Each member can set different images, nicknames, birthdays and genders
Avatar selection interface, all from Disney's animated star
After setting a new member, you can set a daily limit for it
Limited time selection, from 15 minutes to 8 hours
For example, parents can set up an account for themselves, then add an account for the child, and set a viewing time for the account to prevent it from becoming obsessed and overusing.
In order to make it easier for parents and users to place orders in the mall, Disney Vision provides TV quick payment functions, similar to mobile quick payment. After opening, no more payment passwords need to be entered within 500 yuan on a single day. But at the same time it also brings problems. The children in the family are likely to cause unnecessary purchases because of misuse. For this reason, the system also provides a child lock function to prevent children from misoperation and mistakenly touching paid item items.
If a box can only be seen by children, it may be too restrictive. The Disney box provides parents with a Ali area (top right corner of the homepage). After entering, you can see the contents of the complete Lynx box, including the current TBO Tmall cinema. , And integrated Youku, potatoes and the original Hua Digital Media TV video content.
Alibaba Prefecture six plates: film and television, children, application center, music, TV Taobao, game hall, similar to the ordinary version of Lynx box.
Television content classification provides search, documentary, life, rankings, sports, animation, Tmall cinema, movies, television dramas, variety shows, channels, news.
TBO Tmall Cinema is a super film library built by Alibaba's billions of dollars. It is licensed by Hollywood's six major movie studios for 2000 quality movies, 160,000 hours of TV dramas, 1200 variety shows, and 2,800 hours of exclusive documentary.
From the point of view of the film source, its richness and video quality are guaranteed. The movie theaters that have recently been released are all included in the movie, including the express mail: Reboot, Mission Impossible 5: Mysterious Kingdom and other movies can be seen.
However, Tmall Cinema is not free (without paying for only 10 minutes of free trials, free movies in the "movie" category, but the film source is relatively old), but divided into monthly payment and point-to-pay. For example, the game of revenge: The price of the restart battle is 8 yuan. In addition, there are four monthly subscription methods, namely: 33 yuan / continuous monthly, 39 yuan / 1 month, 108 yuan / 3 months, 365 yuan / 12 months, although the price is lower than LeTV membership, but only on film resources It’s generally a little expensive. If you can join in the future with Tmall points, gold exchange money just fine.
Application Center, which includes applications, games, education, and thematic four sections, supports download and installation.
For example, select the white file manager to install, which can display the system file classification, as well as the space available for the machine and mobile device. Users who need to expand the box application can refer to: Disney Vision D_1 Installation Method Install a sofa manager to implement third-party application extensions.
A variety of application tools are provided in the application store, but users can only download and install applications from the application center. As for the U disk installation APP, I am sorry, not in the list of services.
Insert a U disk to install a third-party APP. The message "Cannot be installed. Because of security needs, this device does not support unaudited third-party applications."
I am afraid that all users who have used the TV box will have no patience when they need to use the remote control to type in the search. Even if there is a nine-square grid and a full keyboard, use the remote control to enter the letters one by one. That kind of feeling, you know.
To this end, Disney Vision provides a voice search function, press and hold the remote control's voice search key, and after hearing a "click", the desired search content can be spoken, and then release the voice key.
To say that voice search is not a new feature, Xiaomi, LeTV, including Ali's own magic box has provided, Disney's vision is that the search recognition is quite high, after actual experience, the success rate of up to 90%. Whether it is for children or parents, users are very practical, such as voice search "Mickey", all Mickey-related content will be instantly present.
Of course, in addition to the physical remote control, the Disney Vision also supports the "Ali TV" assistant. The function, usage, and the Tmall Box are exactly the same. Android version and iOS version are available, not only can be used as an ordinary remote control (including all functions), but also simulates the joystick, racing steering wheel, and supports the option to play online video, put pictures, videos on the phone to the TV and other functions It is very practical.
The Disney vision weakened the hardware configuration when it was advertised, but it does not mean that the configuration is weak. The official did not disclose the CPU model in detail, but said it was equipped with a quad-core A9 processor, an 8-core GPU, and 2GB of memory + 8GB of flash memory.
Considering that the Tmall Box consistently uses Crystal's chip, the only crystal core currently pushing the quad-core A9 processor + eight-core GPU is the S812. Therefore, we speculated that Disney's horizon is equipped with CrystalCrystal S812 chip (A9r4, the highest frequency 2GHz, eight-core Mali-450 GPU). The previous generation of millet box enhanced version uses this CPU.
Crystal morning is currently the mainstream of several smart set-top box chip
Crystal morning S812 detailed specifications
The S812 is the second smartest set-top box chip in Jing Chen's current performance, second only to the quad-core 64-bit A53 S905. Specifications, support 4K 30fps H2.65 video decoding, 1080p 30fps H2.64 encoding, in addition to support 4K HDMI 1.4b and CVBS output, up to 1000Mbps network connection.
Some regret is that we have already said that the Disney vision does not support the installation of third-party APP, so it can not use the security Bunny TV version running software tests. Here we use a high bit rate 4K (3840x2160) video to verify its actual video playback performance. That's right, everyone is familiar with roast duck.
The video information is as follows:
Video: MPEG4 Video (H264) 3840x2160 29.97fps
Audio: AAC 48000Hz stereo 317Kbps
VBR 2 Pass Bitrate: 20-60mbps max
After the actual play test, this 4K roast duck video is completely stress-free for the Disney vision. Natural play needs no need to say it. It is not only fast forward and backward, but it is also smooth and smooth. This is enough to prove that if the user chooses to connect 4K TV and play 4K ultra-high-definition video, the Disney vision can also be fully qualified.
Jing Chen chip has always been low power consumption, Disney's horizon power consumption, fever performance? We also conducted actual tests.
In terms of power consumption, data in the following three environments were measured: standby, playback of Disney movies, and 4K video playback:
Standby power consumption
Play Disney Vision comes with video
Play 4K video
From the test results, under the three circumstances, Disney's horizon power consumption is only 2.8 watts, 3.9 watts, 4.1 watts, and outstanding performance, even if it is not shut down at ordinary times, it will not waste too much power.
In addition, at room temperature 18 °C under the circumstances, after playing 4K video for half an hour, Disney's horizon temperature is only 38 °C, close to the human body temperature, touch with hands is not the slightest hot feeling.
Summarized in one sentence: This is a very refined, well-crafted, beautiful appearance of Disney's customized version of "Tmall Box."
There is no doubt that Ali's cooperation with Disney this time is to differentiate. At present, although there are many box brands on the market, most of them are based on hardware configuration and license party content. Basically, there is no design, and the exclusive content for children is extremely rare. So this market segment became the entry point for Disney. And it has achieved a superior design, exclusive content, and hardware performance.
The first is the design, Disney classic Mickey head, even without any introduction, the children are also familiar. Therefore, Disney's vision has not gone too fancy in appearance, and only three ball shapes are enough to attract. And the workmanship is extremely meticulous, and the general box has obviously opened up the grade, the remote control is unique in shape, the host double injection molding process is warm, the built-in LED awakening starlight lamp is the finishing touch. It's hard to say that this is a box, more like a living room decoration.
The exclusive content relies on Disney's powerful animated video library. Its popular animation and movies are covered, including thousands of exclusive animated episodes, and hundreds of classic animated films containing award-winning Oscars and other award-winning works. Bilingual subtitling + bilingual dubbing is its absolute advantage. On this point, there is no box on the market to compare. It is helpful for children to learn English independently. In addition, the Disney vision also provides parents with Ali area, after entry is basically a complete Lynx box, to make up for the audience too narrow a disadvantage.
The only slot may be that third-party APPs cannot be installed. Naturally, if you look at it with a previous look, you may find it unqualified. This situation is limited on the one hand by the current “squeezing spell†of radio and television policy, and on the other hand, it is also related to Disney's visual interface audience. For parents and children, installing APP is not a hard requirement, and its application center itself provides APP has been able to meet daily use. After all, its flagship is Disney's exclusive audio and video content. If you are looking for playable and expandable, Disney's vision is not yours.
Hardware configuration, Ali did not focus on propaganda, but in fact it is not weak, Jing Chen S812 quad-core A9 processing, eight-core Mali-450 GPU, 2GB memory + 8GB flash memory combination is not the top, but also considered the upper reaches of the standard. Play 4K video completely without pressure, power consumption and heat performance is quite decent.
The price of 799 yuan is indeed not cheap for a TV box, whether it is for personal use or gifts, but in turn think about it, Chinese parents have always been investing in children, even today's children even worse. Of course, this is only theoretically speaking, how genuine consumer acceptance of this product, really have the market to test.
There is nothing wrong with the renewals. After all, the Disney IP content (including genuine movies, animated episodes, picture books, etc.) is provided here. There are copyright agreements and the new content will naturally cost money to watch. Therefore, you must make a good choice when purchasing a box. However, how much new content can be paid for the 480 yuan in the second year, and there is a question mark here. In addition, if you can use Taobao, Tmall points to exchange time, is it better?
So, in general, Disney's horizon is for users who have children at home or have children with gift goals. From product strength, it can give 90 points. The price and renewals do not give too much judgment. After all, everyone's acceptance is different. Is it worth buying? My suggestion is: There is no problem if the price is acceptable.