Xu Gang, Director of Commercial Department of German Style Technology Industrial Group Co., Ltd. Since the promotion of the brand of Lightness, we have been actively working to penetrate the aesthetic concept into every step of the product. In the end, with its unique business philosophy, it opened up a smooth road to enter the market. The prosperity of the cause has also ignited new highlights for his life. "If it's not a cold, and you have a plum blossom," Xu Gang's story is like the tide of the sea. When there is a tide, there is also a time to jump again.
Good man wants to be a soldier
In Xu Gang’s hometown, there is such a saying that a good man should be a soldier. The passion and fieryness of youth made him fascinated by this special career. In 1985, Xu Gang responded to the call of the state and actively participated in the ranks of the People's Liberation Army. He smiled at the moment he put on the military uniform. The army is a big family, and the sincere affection of his comrades-in-arms has made him still fresh in his memory. Talking about the hard years, Xu Gang’s face was filled with a happy expression. That is a happy day! During his tenure as a squad leader of the communications guard class, Xu Gang deeply felt the warmth of the big family. The warmth of the brothers from all corners of the world is unmatched by any other feeling. Thanks to the support of these brothers, Xu Gang worked very well. In just four years, he was surrounded by various honors and won several awards. In the military speech contest, he won the fourth place and won the third class. In addition, he also obtained a university degree through his own efforts. Flowers and applause came together at that moment.
First taste
The four-year military life in Xu Gang’s eyes is like a fleeting meteor in the sky, beautiful but short-lived. In 1989, Xu Gang returned to his hometown, Huanggang, Hubei, with the distribution certificate of the troops. With his good performance in the army assigned to the Pacific Insurance Company. At that time, the Pacific Insurance Company was a place of water and water in the eyes of many people, and it was also a job hunting paradise that many people dreamed of. However, just before he took office, he got a message: Someone who was demobilized with him at that time replaced his position with the power of his father. The golden rice bowl that I got to the hand was lost, and I got a cold bench from the township enterprise management bureau. Their own family members are ordinary teachers of the education front, and they are ignorant of the officialdom. Based on the officialdom, in order not to be squeezed out, many people are desperately trying to tie the leadership, flattering, drinking and giving gifts, almost all of them can be used. Looking at the smoky environment in front of him, he lost. After meditation, a bold idea emerged in his mind: that is, working south, leaving this chaotic environment and starting a new life. The moment when I pulled back, the big stone that was suppressed in my heart quietly landed.
Working for a job
In 1995, Qisheng Electronics was a large enterprise with thousands of people, where Xu Gang worked as a production employee for five years. Recalling that period of time, Xu Gang remembered that the company's products were mainly VCD. The whole inspection process was like enjoying a concert. The workshop was far away from the dull air. Like the entertainment venue, it was very lively. He fell in love with this harmonious and pleasant working environment. From the time he took over responsibility for production management, he tried to infiltrate his management philosophy into the company management process. On the line he was responsible for, the previous 85 people completed 400 units of production per day. The result of the pilot day was that the daily output reached 800 units in the case of 46 people. With the success of various reforms, he began to attract strong attention from company leaders. It was not until later that the leader transferred him to the company's business department, who was in charge of the southwest market, and he came out of that pleasant atmosphere.
Business is not going well
Through the hard work of Qi Sheng, Xu Gang has dig the first bucket of gold in life. With more than 200,000 yuan in cash, he started his first business. Through the experience accumulated in previous work, he knows that the VCD market, which is still in an opaque state, has a very room for development. A VCD costing only 350 yuan can be sold at a price of 600-1000 yuan. According to the market situation at the time, although there are well-known brands such as Xianke and BBK, there is still room for domestic demand. So he and his wife came to Huadu, Guangzhou, where they opened their own small factory. For Xu Gang, this entrepreneurial experience has fulfilled his long-cherished wish to start a business, but the company's overall management has become a major headache. In the years when he was in business, many merchants also saw market opportunities and vigorously expanded production. Finally, the products could not be sold, and vicious competition followed. All this has pushed this small factory to a dead end. Even in order to save this small factory that is dying, he did not hesitate to borrow money, but still did not receive any results. At this time he had to sway everywhere. As a result, in recent years, in order to avoid the debtor, he did not dare to return to the home that made him day and night.
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