4G license issuance for half a year is forming a benign ecosystem

Half a year for 4G licenses, how many 4G users are there in China? At the Asia Mobile Communications Expo held recently, China Mobile CEO Li Yue announced the latest data on China Mobile's 4G development: In the past six months, China Mobile's 4G subscribers exceeded 6.5 million. However, if calculated according to the total number of 700 million users of “Tu Hao”, 4G users account for less than 1%. Although the current proportion of 4G users is very low, the 4G prospects are very good and powerful. Ericsson's latest "Mobile Market Report" predicts that by the end of 2019, the number of LTE users in China will exceed 700 million - one out of every four LTE users in the world is Chinese. Erxin China's C MO Changgang revealed to South China that at the end of last year, the monthly average usage of mobile phones by domestic active users was around 150MB, and South Korea has already reached the amazing data of 2G B. Chang Gang predicts that by 2019, China's per capita mobile data traffic will increase by 15 times. In other words, in the future, everyone's ordinary monthly traffic will be in "G".

4G users

After 5 years, 95% of LTE penetration rate

By 2015, the number of mobile users will exceed the total population of the world. In the first quarter of this year, the number of mobile users increased by 7% year-on-year, a net increase of 120 million. Global mobile broadband users will also continue to grow, reaching 7.6 billion by the end of 2019, accounting for more than 80% of the total number of mobile users.

Although the domestic 4G penetration rate is currently at a low level, it is expected that by 2019, the domestic LTE population coverage rate will reach 95%. China will become the world's largest 4G market.

Ericsson's "Mobile Market Report" shows that the extensive and sustained rapid deployment of LTE networks in mainland China will enable the number of users of this technology to exceed 700 million by the end of 2019. In other words, five years later, China will account for more than 25% of the total number of LTE users worldwide, and one out of every four LTE users in the world is Chinese.

Play 4G

South Korea takes the lead in clearing the road, Japan stabilizes the network, and China achieves scale

Northeast Asia, with a population of 1.6 billion, accounts for 22% of the world's population. Japan and China are currently the second and third largest consumer markets in the world, second only to the United States. The region is highly regarded for its rapidly rising middle class and tech-savvy consumer groups.

According to L ucaO rsini, Ericsson's Customer Solutions and Communications Director, “Korea is the first to open the way, Japan has a stable network, and China has achieved scale”. Specifically, South Korea's innovation and technology in LTE is leading, and the penetration rate of LTE users is as high as 53%, ranking first in the world. The outstanding feature of Japan's 4G is its 4G network's ability to cope with extreme environments is extremely powerful. It is important to know that Tokyo Rail Transit transports 20 million people a day, and these people use mobile phones and tablets to access the Internet anytime and anywhere, which is extremely demanding on network quality.

4G ecology

From mobile phones to prices, a benign ecosystem is emerging

China's commitment is to grow the entire ecosystem and achieve economies of scale so that everyone can enjoy 4G services. --- Recently China Mobile's main attack on 4G mobile phones within 1,000 yuan can be regarded as an important signal for 4G acceleration. China Mobile also announced that it will significantly reduce the unit price of data traffic, increase the minimum gear package, and try a new mode of monthly traffic unclearing in the form of “seasonal package” and “six-year package”. More favorable traffic packages can attract a large number of consumers in low-income markets, which is of great significance for further increasing the total number of LT E users in the Chinese market.

4G traffic

China Mobile's data traffic will grow more than 15 times in 2013-2019

By 2019, smartphone users are expected to triple their current data, driving rapid growth in data traffic. From 2013 to 2019, the total monthly traffic of smartphones will increase by about 10 times.

China's traffic growth may be even more alarming. In the past few decades, China has experienced rapid urbanization and the migration of rural population to cities. 2011 is a milestone for China. The number of urban population exceeds the rural population for the first time. The use of data-centric mobile devices has led to rapid growth of mobile network data, while locally developed social networks and instant messaging applications have grown rapidly and become Chinese consumers. An important trend.

By the end of 2013, the average monthly data usage of each active user in China is about 150MB (including all technical standards); from 2013 to 2019, the total mobile data growth in China will exceed 15 times, and the global increase Only about 10 times. In the long run, the total traffic generated by China's LTE in 2019 will be approximately equal to the global mobile traffic in 2013.

4G future

Most data traffic is still generated by a small number of users

There are huge differences in usage patterns for different networks, markets, and user types. A large portion of data traffic is generated by a small number of users. The data flow limit of the operator, the tariff plan, the screen size and resolution of the user terminal, etc. all affect the data traffic of each user.

However, the iPhone 6 has begun to take the big screen route, and the “big screen” storm of smart mobile terminals may push the growth of global mobile data traffic from the side. End-equipment devices are evolving, screens are getting bigger, and higher video resolutions such as Ultra HD are emerging. All these changes have led to an increase in video consumption.

Luca Orsini, director of customer solutions and communications at Ericsson, points out that video traffic is the number one driver of data traffic growth. The largest and fastest growing segment of mobile data traffic is video, and video traffic is expected to increase 13 times by 2019, when it will account for more than 50% of global mobile traffic.

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