Internet TV open price war

Internet companies such as Xiaomi, Alibaba and Iqiyi have entered the field of smart TV this year. Although the emphasis is always on the ecosystem, the viewing mode, and the sales method, the most attractive to consumers is the “cheap to near-unbelievable” price.

Following Xiaomi’s previous launch of a 47-inch smart TV to hit a new low of 2,999 yuan, LeTV once again penetrated the bottom line of the price, the 50-inch smart TV, and sold only 2,499 yuan.

Internet TV prices are dead

LeTV recently released the new 50-inch super TV S50, using dual-core CPU, 8G flash memory configuration, the screen is imported LG IPS hard screen, and equipped with LetvUI2.3 system, 2D version pricing 2499 yuan, 3D version pricing 2999 yuan. When LeTV released its first super TV in May this year, the 60-inch price was 4999 yuan. In comparison, the price was a lot lower than the previous time.

Let's consider this 2499 yuan price to be forced out by several other companies. In the past September, the Internet TV industry was a storm. Iqiyi and Xiaomi successively released killer TV products. Together with TCL's iQIYI, the launch of TV +, 48-inch, high profile version of the Grand Mercure to sell 4567 yuan, the classic configuration of the classic version sells 2999 yuan; millet TV, 47 inches, quad-core, 3D version, priced at 2999 yuan. Even Alibaba has joined hands with Skyworth to launch CoolTV. The minimum price of the 42-inch Youth Edition is only RMB 1999.

Compared with traditional television manufacturers' products, the price advantage of these Internet TVs is very obvious. Taking Suning's TV on sale as an example, the current price of a 48-inch, domestically produced TV with a domestically produced smart TV is 4,398 yuan, which is much higher than that of several Internet companies.

Young people are obviously buying more of these low-priced, high-profile products on the Internet. When LeTV released the first batch of super TVs, 10,000 sets of 39-inch TVs that were priced at 1999 yuan were snatched off in 82 minutes; iQiyi TV+ has now sold 22,000 units, and it is expected that by the end of October, there will be more than 40,000 units. Millet TV has not yet been sold, but there are already a lot of “rice flour” eager to try and start preparing for the first time on October 15th.

However, despite the low prices, people in Hangzhou, a retail store, said that it appears that the impact of Internet companies pushing TV on traditional brands is not great, because the two TVs face two different consumer groups. Since televisions promoted by Internet companies are mostly sold online, and the number is small, many people simply cannot buy them. On the other hand, Internet companies have insufficient experience in TV products, and after-sale services do not necessarily keep up, so ordinary consumers are more used to buying traditional TVs in physical stores.

Even the Internet companies themselves admit that although the industry is very fierce, playing very lively, but the overall Internet TV is still not scale. Iqiyi’s related sources said that it is expected that it will wait until next year to become a climate that will have a significant impact on traditional television.

TV may be sent in the future

It can be expected that LeTV's 2,499 yuan will not be the price bottom line, and future big brothers are bound to die between the price and go further on the low-cost road.

Insiders commented that this is a precursor to the change in the business model! In the future, TV may be given away, or like a $0 handset contract machine. TV will also sell the contract machine. After a certain monthly consumption, the TV can be brought home. At present, LeTV's super TV has bundled TV service fee, 490 yuan a year.

However, iQiyi is not optimistic about the content fees. Relevant persons said that because we have not yet achieved a great climate, we are still not thinking about the profit model of Internet TV. We only think that this piece of the market has huge potential. We must first occupy a piece of land and we must not fall behind. Adjustment. For iQIYI, the current attempt is to use the same method as the web version, that is, SMD ads. When users watch video programs, they first look at advertisements ranging from ten seconds to one minute, and then find advertisers to collect advertising fees. .