07 first-line city downlights and accessories survey (Figure 1)

——2007 first-tier city downlights and accessories survey

In this newspaper, we surveyed Shenzhen, Foshan, Xiamen, Guangzhou, Nanning, Beijing, Tianjin, Hohhot, Harbin, Shenyang, Dalian, Guiyang, Chengdu, Chongqing, Lanzhou, Xi'an, Yinchuan, Urumqi, Zhengzhou, Wuhan, Changsha, Jinan, Hangzhou. Among the 14,377 lighting (lighting) dealers in 28 cities including Hefei, Nanjing, Changzhou, Linyi and Ningbo, 5,356 operate downlights, accounting for 37.3%. Among them, there are 773 specialty stores, accounting for 14.43% of the downlight operators; 1510 shop-in-shops, accounting for 28.19% of the downlight operators; there are 3,068 integrated stores, accounting for 57.38% of the downlight operators.




According to the survey, the sales of downlights in first-tier cities increased by an average of 20.42% over the same period last year. However, the problem of not being strong in brand awareness, cruel price competition, serious counterfeiting of profit margins, slow product updates, and consumers paying attention to prices has become the biggest confusion for dealers.

All the surveyed merchants believe that the downlight will definitely exist in the market for a long time. Among the existing first-line brands, NVC downlights have the highest voice due to good quality, sound network, good after-sales service, good advertising and high consumer recognition. Sanxiong? Aurora, Pins, Sidon, Dongpu, Southeast, Sanli, Jiamei, Benbang, Delta and other brands have a good reputation. In addition, a number of outstanding enterprises and excellent distributors have emerged in the fields related to downlights and their accessories and in various markets.




Guiyang: Yongfa's sales volume increased by 20%

Among the 241 lighting (lighting) dealers in Guiyang, 69 are operating downlights, including 13 specialty stores, 9 shop-in-shops and 47 general stores. The main brands are: NVC, Sanxiong, Aurora, Pins, Sidon, Benbang, TCL, Langshi, Hyundai, Jiamei, Mingpai, Dongpu, Huayi, Delta, Meite, Southeast.

Guizhou Yongfa Trading Co., Ltd. mainly operates NVC downlights. Due to the outstanding brand effect, the project has made breakthroughs, and the sales volume has increased by 20% compared with the same period of last year. However, there are too many businesses that operate downlights, and the competition is fierce. Some merchants and consumers are not strong in brand awareness, the price is cruel, and the profit margin is greatly reduced, which has caused some difficulties in sales. However, they believe that the downlights will still be popular in the future.

More influential downlight merchants

Guizhou NVC Lighting Appliance Co., Ltd.

Guiyang Likun Trading Co., Ltd.

Guizhou Yongfa Trading Co., Ltd.

Guiyang Wangwang Trading Co., Ltd.

Guiyang Huaxinda Lighting Co., Ltd.

Guiyang Mingda Trading Co., Ltd.

Guiyang Zhengyuan Lighting Guiyang Guoguang Lighting


Guiyang Lingfeng Lighting Guiyang Mingpai Lighting
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