Recently, OVC Cloud (AVC) announced the 2016 New Year's Day TV Big Data. From this set of big data, we can understand the trends and changes in the 2016 New Year's Day TV market. Not much to say, this week's 28th issue of household appliances big data, we will take a look at the Big Data TV big data.
According to big data, during the 2016 New Year's Day promotion period, that is, from the 51st week of 2015 to the 2016 New Year's week, the total TV sales reached 444 in the omni-channel, online and offline market. Million units, compared with the same period in 2015, this figure increased by 1.1% year-on-year. In terms of sales, it reached 16.5 billion yuan, with a growth rate of 0.5%. In the online market, sales volume was 870,000 units, accounting for 19.5% of the total.
For now, there is a lot of room for users to choose the size of the TV. From small to 32 inches to 65 inches or more, the corresponding products can be found. In general, users will also choose different sizes based on the size of their living room or bedroom. So, what size segment of the product is best to sell, become the hegemony of New Year's Day?
55 occupies dominant position, accounting for over 20% of the total
According to big data, during the 2016 New Year's Day, TVs in all segments accounted for the following sales. The proportion of 32-inch TVs was 16.4%, that of 40-inch was 13.2%, that of 42-inch and 43-inch TVs was 13.5%, 46 inches, and 48. The ratio of inches to 8.0%, 47 inches to 49 inches is 8.6%, 50 inches to 6.9%, 55 inches to 23.6%, 58 inches to 2.6%, and 60 inches to 2.2%. The 65 inches account for 4.0%.
From the above set of data, we can easily see. During the New Year's Day of 2016, the highest-selling TV was the 55-inch TV, which accounted for 23.6% of the total sales, ranking first. In the second place, 32-inch TVs accounted for 16.4% of the total. The third-place finishers were 42-inch and 43-inch TVs, accounting for 13.5%.
55-inch TVs have always been the main product in the market. They are called gold sizes and are more suitable for users with larger living rooms. Relatively speaking, 32-inch TVs are suitable for use in the bedroom environment or in the small living room space. Therefore, it is not surprising that 32-inch TVs appear on the hot list. It is worth noting that the 55-inch is also a watershed for big-screen TVs. In other words, 55-inch or larger size TVs do not account for a large proportion of sales, such as 58-inch, 60-inch, and 65-inch TVs. The overall ratio is only 8.8%. From this, it can be seen that for a user, a large screen of 55 inches or more is difficult to become a mainstream product in the market in a short time.
42/58 plunging 4K TV penetration rate more than half
Compared with the period of 2015 New Year's Day, how the average price of TVs in each size segment has changed is believed to be a matter of great concern to everyone. According to big data, in the offline market, from the 32-inch to 65-inch size segment, the average sales price has decreased to varying degrees compared to the same period of last year. Among them, the average price of 32-inch TVs dropped by 16%, the average price of 40-inch TVs dropped by 12%, the average price of 42-inch TVs dropped by 28%, the average price of 43-inch TVs dropped by 12%, and the average price of 48-inch TVs dropped by 20%. The average price of 50-inch TVs decreased by 18%, the average price of 55-inch TVs dropped by 21%, the average price of 58-inch TVs dropped by 28%, the average price of 60-inch TVs dropped by 12%, and the average price of 65-inch TVs dropped by 27%.
Of all the products, the most significant reductions were 42-inch and 58-inch TVs, which all fell by more than 28%, meaning that there was a nearly 30% drop. However, it is worth noting that although the average price of 58-inch TVs has dropped significantly, it can be seen from the previous data that the market share of 58-inch TVs is not high, at only 2.6%. Analyze its reason, and the size of the 58-inch TV is too large, too high for the living room space also has a very big reason. Relatively speaking, the reduction in the average price of 42-inch TVs has increased its market share, which can be described as a price change.
2016 New Year's Day TV Market Keyword
2016 New Year's Day TV market there are several major popular keywords, which is worth noting that compared to the same period last year, 4K ultra high-definition television attention increased to 52%, smart TV attention increased to 80%, surface TV attention increased to 6%, the attention of ultra-light TV increased to 3%. It can be seen that the user's attention to 4K ultra-high definition television is gradually increasing. Taking 2016 New Year's Day as an example, the percentage is more than half of the share, which means that half of the families begin to purchase 4K ultra high definition television. Curved screen TVs have also begun to emerge, accounting for a slight increase to 6%. Overall, during the New Year's Day of 2016, the domestic TV market ushered in a good start, with both product sales and sales rising. As for the follow-up market trend, we still need to wait and see.
According to big data, during the 2016 New Year's Day promotion period, that is, from the 51st week of 2015 to the 2016 New Year's week, the total TV sales reached 444 in the omni-channel, online and offline market. Million units, compared with the same period in 2015, this figure increased by 1.1% year-on-year. In terms of sales, it reached 16.5 billion yuan, with a growth rate of 0.5%. In the online market, sales volume was 870,000 units, accounting for 19.5% of the total.
For now, there is a lot of room for users to choose the size of the TV. From small to 32 inches to 65 inches or more, the corresponding products can be found. In general, users will also choose different sizes based on the size of their living room or bedroom. So, what size segment of the product is best to sell, become the hegemony of New Year's Day?
55 occupies dominant position, accounting for over 20% of the total
According to big data, during the 2016 New Year's Day, TVs in all segments accounted for the following sales. The proportion of 32-inch TVs was 16.4%, that of 40-inch was 13.2%, that of 42-inch and 43-inch TVs was 13.5%, 46 inches, and 48. The ratio of inches to 8.0%, 47 inches to 49 inches is 8.6%, 50 inches to 6.9%, 55 inches to 23.6%, 58 inches to 2.6%, and 60 inches to 2.2%. The 65 inches account for 4.0%.
55-inch TV is Undoubtedly the Biggest Winner
From the above set of data, we can easily see. During the New Year's Day of 2016, the highest-selling TV was the 55-inch TV, which accounted for 23.6% of the total sales, ranking first. In the second place, 32-inch TVs accounted for 16.4% of the total. The third-place finishers were 42-inch and 43-inch TVs, accounting for 13.5%.
55-inch TV market share
55-inch TVs have always been the main product in the market. They are called gold sizes and are more suitable for users with larger living rooms. Relatively speaking, 32-inch TVs are suitable for use in the bedroom environment or in the small living room space. Therefore, it is not surprising that 32-inch TVs appear on the hot list. It is worth noting that the 55-inch is also a watershed for big-screen TVs. In other words, 55-inch or larger size TVs do not account for a large proportion of sales, such as 58-inch, 60-inch, and 65-inch TVs. The overall ratio is only 8.8%. From this, it can be seen that for a user, a large screen of 55 inches or more is difficult to become a mainstream product in the market in a short time.
42/58 plunging 4K TV penetration rate more than half
Compared with the period of 2015 New Year's Day, how the average price of TVs in each size segment has changed is believed to be a matter of great concern to everyone. According to big data, in the offline market, from the 32-inch to 65-inch size segment, the average sales price has decreased to varying degrees compared to the same period of last year. Among them, the average price of 32-inch TVs dropped by 16%, the average price of 40-inch TVs dropped by 12%, the average price of 42-inch TVs dropped by 28%, the average price of 43-inch TVs dropped by 12%, and the average price of 48-inch TVs dropped by 20%. The average price of 50-inch TVs decreased by 18%, the average price of 55-inch TVs dropped by 21%, the average price of 58-inch TVs dropped by 28%, the average price of 60-inch TVs dropped by 12%, and the average price of 65-inch TVs dropped by 27%.
42-inch and 58-inch TVs have the most noticeable reductions
Of all the products, the most significant reductions were 42-inch and 58-inch TVs, which all fell by more than 28%, meaning that there was a nearly 30% drop. However, it is worth noting that although the average price of 58-inch TVs has dropped significantly, it can be seen from the previous data that the market share of 58-inch TVs is not high, at only 2.6%. Analyze its reason, and the size of the 58-inch TV is too large, too high for the living room space also has a very big reason. Relatively speaking, the reduction in the average price of 42-inch TVs has increased its market share, which can be described as a price change.
2016 New Year's Day TV Market Keyword
2016 New Year's Day TV Market Four Keyword
2016 New Year's Day TV market there are several major popular keywords, which is worth noting that compared to the same period last year, 4K ultra high-definition television attention increased to 52%, smart TV attention increased to 80%, surface TV attention increased to 6%, the attention of ultra-light TV increased to 3%. It can be seen that the user's attention to 4K ultra-high definition television is gradually increasing. Taking 2016 New Year's Day as an example, the percentage is more than half of the share, which means that half of the families begin to purchase 4K ultra high definition television. Curved screen TVs have also begun to emerge, accounting for a slight increase to 6%. Overall, during the New Year's Day of 2016, the domestic TV market ushered in a good start, with both product sales and sales rising. As for the follow-up market trend, we still need to wait and see.