Car refrigerator is a false proposition of consumption upgrade

Recently, I saw a large number of car refrigerators, so that the masses of people who eat melons still use such a stuff in the western society. It is estimated that they are a bit boring. Inexplicably, I have to bring a refrigerator when driving. Please, I still have a lot of food. Drink, the baby stroller to bring...

The driver wants to drink cold drinks, I stopped to buy it at the supermarket. What? No supermarket? I went to the canteen. You told me that there is no commissary in my country.

Yes, like foreign companies like Google, not all foreign companies can play here, and they are suitable for this soil.

Europe and the United States, especially the United States, are sparsely populated, infrastructure and targeted services are far less complete than I am in China. At the same time, labor costs and service costs are much higher than those of Greater China, so we will see them driving far away. The drivers will prepare a few full oil pots in the car and will carry the full set of equipment for the tires (of course I also think this is a must-have skill).

Do we need it? Really don't need it. Everywhere is a gas station. There should be very few black hearts. There must be multiple gas repair shops on the roadside of each attraction. The nails in the movie and then the auto repair boss waiting for the tires, the new era, must be just the movie plot.

Why are you so many, because our mass business is flexible, life needs, and we don’t want to be unemployed.

So, Xiao Bian believes that the car refrigerator looks very good, but there is really no consumer prospects. It’s like I think the Ford F-series big pickup is really domineering, but it’s not suitable for my big China. It’s not suitable. The road is narrow and the price is high. It’s hard to go out and park. The fire bought in Europe and America is also watching it can pull up, buy a piece of furniture and pull it home. But in my big China, it is really unnecessary, the same service price is lower.

At present, the consumer preferences of Chinese consumers are beginning to be related to quality of life, emotional factors, personalization and design. In this process, the fastest growing are consumption in catering, education, entertainment, culture, transportation, communications, healthcare, housing, and tourism. In particular, consumption associated with the IT industry, the automotive industry, and the real estate industry is growing most rapidly.

Through the new retail and consumption upgrades, and also the substantial increase in the income level of residents, our residents' consumption concept, consumption awareness, and consumption quality have improved significantly, but all the behaviors that can be related to consumption can be packaged through new ideas. With the upgrade of consumption, you can also receive the favor of capital.

The same can be related to the life service, after the concept conversion can also be related to consumption upgrades. Therefore, I think that a simple car refrigerator can not give us a significant improvement in the quality of life, nor can we talk about the so-called consumption upgrade.

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