The Shenzhen Municipal People's Government released the "Shenzhen LED Industry Development Plan (2009-2015)", "Shenzhen's Measures to Promote the Development of Semiconductor Lighting Industry" and "Shenzhen City's Promotion of Energy-Efficient Semiconductor Lighting (LED) Product Demonstration Project Implementation Plan †and other documents, the introduction of these documents, to provide policy support for the development of Shenzhen LED industry, and to guide the development direction of the entire Shenzhen LED industry. As a national high-tech enterprise encouraged by the Shenzhen Municipal Government, Shenzhen Lehman Optoelectronics Technology Co., Ltd. (hereinafter referred to as Lehman Optoelectronics) has rapidly developed into a leading professional and internationalized company in China in just five years. High-grade LED manufacturers are also one of the influential manufacturers in the Asia Pacific region and the international market.
Heavy-duty LED device packaging Lehman Optoelectronics CEO Li Man-Ti has always insisted that to do a product, simply earn some money, and operate an influential and well-known international brand, the two practices are completely different. Although the road to the beginning is difficult, the road behind it will become wider and wider, because this is an effective accumulation process, not only the technical and technological capabilities are getting stronger, the professional resources integration ability is getting stronger, and the products are Competitiveness will also increase.
Lehman Optoelectronics' predecessor is a successful communication company with more than 10 years of business history. In 2004, it entered the LED industry with a high starting point and high positioning. At that time, China's LED industry faced a huge problem, that is, there were many small and medium-sized enterprises, small scale, low level of technology, and the industry lacked a strong leading brand to drive the overall improvement of the industry, and there was a big gap with foreign counterparts. After a long period of prudent market research, Lehman Optoelectronics decided to enter and focus on the high-end display LED packaging field, and once it entered the market, it invested more than 20 million yuan to introduce fully automated advanced equipment in Europe, and The high requirements and high standards of color display, in the light distribution curve, anti-attenuation (especially control RGB synchronous attenuation), consistency, anti-static, etc., have made in-depth research and development, product performance and exceeds international advanced The level has won wide recognition and praise from the market. In addition, at the beginning of the company's establishment, Lehman Optoelectronics always insists on returning customers with integrity, quality, innovation and service, creating more value for customers, winning customer trust and loyalty, and insisting on the combination of quality and branding. The route, adhere to the high-end product positioning, and constantly improve the cost performance of the product.
After several years of continuous innovation and development, today's Lehman Optoelectronics owns 12 independent invention patents, masters the latest international and most advanced packaging technology, and breaks the LED market to seize the market commanding heights. The products are exported to more than 60 countries and The region has occupied an important place in the domestic and foreign markets. Its super-bright full-range, high-power multi-standard LED products cover three fields of full-color display, landscape lighting, traffic signals and information display, and continue to be in the middle and high-end fields. Develop your own blue ocean.
Leading the LED national brand in the domestic counterparts are in the price war to grab the market, Lehman Optoelectronics successfully carried out the branding practice, the flag is clearly put forward the international famous brand as the benchmark, to do LED international national brand, so that Lehman Optoelectronics not only It is only the LED brand in China, and the LED brand in the world. With its recognized quality, it has become the leader in the domestic LED packaging industry, with sales increasing by more than 50% annually. With only a small amount of investment, it has easily occupied the absolute position of China's LED high-end display packaging field. The LED device of the giant display screen of Tiananmen Square on the 60th anniversary of the National Day this year was led by the National Day Office and many experts in the industry unanimously agreed to designate Lehman Optoelectronics as the only domestic packaging brand. CEO Li Mantie commented that "As we all know, the quality level of LED devices largely determines the quality level of the whole LED display. Lehman Optoelectronics has become the first choice of this project, which not only reflects Lehman Optoelectronics in LED display. The leading position in the field of high-end device packaging also shows the elegance of the national LED optoelectronics enterprise."
In sharp contrast, some domestic LED packaging companies now have the ability to produce world-class products, but they do not have the concept of a world-class brand;
I want to strengthen the brand for a long time.
2009 is a year of rapid development of Lehman. After continuous expansion, there are now many automatic imported advanced packaging lines. The production capacity has been at the leading level in the industry. The domestic and overseas markets have developed simultaneously and become LED high-end packages. The leader in the field and broke the monopoly of foreign products in this field.
Lehman Optoelectronics will continue to maintain its leading position in the industry with its own national brand advantage to better meet market demand.
Five years of grinding a sword, expanding the product line When Lehman Optoelectronics will target the development of an international national brand, LED packaging alone is not enough to support the LED leading brand dream, expanding the product line is an inevitable choice, from "China LED The transformation of the leading brand of packaging into the "leading brand of LED applications in China" has become inevitable.
In recent years, with the rapid development of the LED industry, the application field of LED has been expanding, and higher and more special requirements have been put forward for the packaging form and performance of LED devices. In order to meet the different requirements of various LED application fields, LED packaging companies have introduced a variety of advanced and reliable LED devices to meet the requirements of the application side, and also promote the advancement of LED packaging technology. Lehman Optoelectronics established the Application Division, targeting foreign markets and relying on full-color displays for R&D, design and production of LED applications. With Lean for quality control and product performance, Lehman Optoelectronic display applications in North America, Europe, the Middle East and other more than 60 countries and regions jointly performed the dazzling chapter of "the world is bright and beautiful by Lehman". Lehman Opto's brand awareness has been further enhanced and expanded, and products have entered the world's top applications. For example, in the United States, Lehman Opto's LED display has been applied to the famous TV station CNN and the cable pay TV HBO headquarters building logo, in the Olympic Games and China Central Television, Russian National Television, etc. also have demonstrations. Now, in response to the growing demand for LED lighting products around the world, Lehman Optoelectronics has developed ultra-low attenuation, ultra-high brightness LED fluorescent lamps and bulbs, while maintaining the status of domestic LED packaging, while fully creating LED applications. The leading brand of products.
In the just-concluded 2009, Lehman Optoelectronics achieved remarkable achievements: it was awarded the title of “2008 China LED Excellent Enterpriseâ€, and was evaluated as “the leading domestic brand enterprise in the field of LED display application packaging devicesâ€; Enterprise certification; "wide color gamut SMD" for high-quality LCD backlight and "high-protection SMD" for outdoor full-color display passed the certification of high-tech products in Guangdong Province; towered in Tiananmen Square on the 60th anniversary of the National Day The LED large display on both sides of the Monument to the People's Heroes, designated Lehman Optoelectronics as the only domestic packaging brand for LED display devices.
Talking about the achievements of Lehman Optoelectronics today, CEO Li Mantie was very impressed. He said, "For emerging industries with good development prospects, enterprises are easy to fall into the blind short-term business behavior, and our goal is to make Lehman a famous LED brand not only in China, but also in the world. LED famous brands contribute to China's energy conservation and environmental protection, and realize the world's Lehman vision of Lehman. It is necessary for all Lehman people to make unremitting efforts around this goal."
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