When everyone talks about 8K technology, why does Sharp begin to talk about 8K creation?

In the Foxconn 30th Anniversary Forum on June 6th, Foxconn launched a special forum on the topic of “8K content creation future”. Sharp, who has performed well on the product side, started to talk about "content" with everyone at this time. Behind this, it hides the rich imagination of Foxconn and Sharp on the future 8K life.

Content can not be separated from the hardware support

Before talking about the content, Sharp actually had a deep foundation in hardware products. In 2017, Sharp launched the world’s first consumer-grade 8K TV, allowing 8K TVs to truly enter the homes of contemporary consumers. This 8K TV model LCD-70SX970A has an ultra-high resolution of 7680*4320, which faithfully restores every detail in the picture.

For an ordinary 4K TV, no matter how clear it is at a slightly longer distance, you can also see some subtle graininess when you watch at close range. This is precisely because of the lack of resolution, so that the pixels of the TV are displayed. But for Sharp 8K TV, even if you watch it at close range, you will not see any blur or pixel. With Sharp 8K TV, users can get closer to the screen at a closer distance without worrying about the screen being blurred. After adding new color technology and other quality adjustment technologies, the television is not only clear and true, but also closer to the natural world. Therefore, the TV will give people a "naked eye 3D" viewing experience when watching. Of course, the advantage of 8K is by no means limited to this. Based on the improvement of resolution, the parameters such as color, color depth, frame number, and sound quality will all be improved.

Sharp, on the other hand, has also solved the problem of 8K panel mass production under Foxconn's powerful energy. Previously Foxconn's 10.5-generation panel line in Guangzhou officially started construction and will be officially put into production this year, when the hardware barriers to 8K TV will be completely broken.

Why did you choose to promote 8K content at this time?

The reason for promoting 8K at this point in time is that the 5G technology continues to mature. In the recent period, many regions and suppliers have carried out pilot work on 5G networks. 8K TV can reach 4 times the resolution of 4K TV, and its memory is bound to increase significantly. Compared to the current network transmission, 5G transmission speed can reach tens of GB per second, just to meet the 8K short board in this area, so that 8K technology is really easy to use.

On the other hand, 8K content is constantly evolving. At the end of this year, NHK will broadcast 8K programs. In the 2020 Tokyo Olympics, NHK will also broadcast in 8K format. According to the latest news, in the 2022 Winter Olympics, China will also use 8K to broadcast. With the promotion of many content providers, the 8K system has begun to accelerate its dissemination, and it will play a powerful role in more scenarios in the future.

Two-line parallel Fuxia together to create a new era of 8K

In order to improve the overall 8K+5G strategy, Sharp starts with two vertical integrations and two horizontal integrations. Vertical integration includes both industrial chain and supply chain. In the industry chain, Foxconn and Sharp have accumulated years of experience in the entertainment and education industries. At the same time, Foxconn's accumulation in the manufacturing process has allowed its integration in the supply chain to be perfect. From the perspective of vertical integration, Foxconn and Sharp have an absolute advantage.

In terms of horizontal integration, Sharp has already launched mobile phones and televisions. After acquiring Toshiba’s personal computer business, it will also add PC-related products in the future. These hardwares form Sharp's carrier for image processing and will be used in a wider range of applications. At the same time, the use of 8K is increasing. It can be applied to cultural relics display, allowing more people to get a glimpse of the elegance of the “Ching Ming Riverside Map” through the screen; it can be used to record traditional Chinese culture. Whether it is the protection or restoration of cultural relics, it can be more refined through 8K. Care; it will also come to the entertainment industry, combined with today's AR / VR technology to create new forms of entertainment content; in the medical field, 8K images higher than the limits of the human eye can also allow doctors to perform more detailed practical operations, to complete the difficulty A higher coefficient of surgery...

In the future, what unknown areas 8K technology will enter will remain unknown. However, there is no doubt that the public will be fully enhanced in various aspects in the 8K era.

Sharp and Foxconn will implement 8K in the future

Foxconn and Sharp don't just “call slogans” or “make gimmicks.” In fact, they have already taken actions in the extension of 8K content. Prior to this, Sharp cooperated with Japanese manufacturer ASTRODESIGN to develop an 8K camera with a relatively affordable price, and hoped to promote 8K technological progress by accelerating the production of content.

Today, many cities advertise themselves in various ways. And an 8K city propaganda film - "Yes! Shanghai", also made people see the gorgeous 8K technology. In the future, more cities will use the 8K format to shoot urban videos. The public can also learn about the attractions and humanities of other cities on the screen.

On December 1 this year, Japan’s NHK is about to launch its first 8K channel, and after that, the 8K broadcast at the 2020 Tokyo Olympic Games will also really be used. For hardware, the rich content side will undoubtedly become the best help for development. Foxconn and Sharp will develop a better 8K life by adopting the parallel development strategy of hardware and content. With horizontal and vertical industrial and production chain integration, Foxconn and Sharp will create a better 8K life.