The purpose of the exhibition is not clear. Defining the final purpose of the exhibition will help the completion of other work. Generally speaking, the purpose of the exhibition should be to promote the company's products and help them go to the market.
Ignore the exhibitor's manual. The handbook provides exhibitors with guides to exhibit and save money. The content is concise and easy to understand and contains all the information about the show.
The form of the documents required for the exhibition was too late. Produce an exhibition document form as early as possible to avoid mistakes caused by time constraints.
Do not pay attention to the role of exhibitors. In fact, the employees who participate in the exhibition organization preparation are the special envoys of the company. They should inform them in advance of the purpose, content and expectations of the exhibition. Training the exhibitors is also conducive to the display of the corporate image.
In the exhibition
Ignore the needs of visitors. Don't ignore the real needs when providing information to visitors. Some important information is often hidden in some less skillful questions.
Issue unplanned prints and boutiques. Participants may send out prints or boutiques that should have been retained. To avoid this, first of all, exhibitors are welcome to talk and understand the needs of strangers.
Not familiar with product demonstrations. It is necessary to communicate with employees before the show to ensure that they are familiar with the exhibition hall and exhibits.
Set up too many representative offices. In fact, strict control of the number of exhibitors and the provision of less than working hours without the presence of exhibitors is beneficial to the exhibitors, but should be assigned specific tasks.
After the exhibition
Ignore the follow-up of post-show work. Post-show work is not easy to follow up for a long time. Exhibitors should establish a timetable before the exhibition to facilitate daily follow-up, and it is more meaningful to urge the sales representative to follow up in time.
Ignore the evaluation of the exhibition effect. The more clearly exhibitors understand their performance at the show, the more they will contribute to future work improvement. Effective evaluation should be carried out immediately after each exhibition to continuously improve itself.
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