"There are thousands of Baidu in the public, and when they look back, the Iraqis are in a dim light." Where are the Iraqis? Just as the reporter was eager to find Yi Shibang lighting in the maze-like exhibition hall, a tall and white lighting exhibition hall appeared in front of him. With the previous understanding of Ishibang, the reporter stubbornly determined that this is Ishibang. However, looking at it carefully, it is not surprisingly expected that the three powerful and free words of "Ishibang" are in the eye. Into the exhibition hall of Ishibang, one of the brightest in front, a new look of breath. I saw that the tall and wide exhibition hall was empty and generous, and it was laid out in a uniform and calm manner. Several European and American style weathered stone lamps are placed in just the right place, and they are free and easy. A few exotic pictures are dotted with brightly lit halls, which sway the swaying of Ishibang! Ishibang, an avant-garde name, what kind of business philosophy is it pursuing? The style of the exhibition hall is unique, and what kind of market plan is brewing in the Iraqi state? At the exhibition hall, the reporter conducted an exclusive interview with Hong Qiergy, the general manager of Yi Shibang Lighting. Our reporter (hereinafter referred to as the record): Hello, Mr. Hong, what preparations have you made to participate in the Expo? General Manager Hong Qieng (hereinafter referred to as Hong Zong): Our company has already started related preparatory work one month before the Light Expo. The exhibition hall has more than 100 square meters. The lighting and decoration of the lamps and the walls are also Well-designed, in order to provide customers with a more comprehensive understanding of Ishibang and its products, we also prepared three or four cars to pick up guests outside the exhibition. In addition, we have done a good job of preparing promotional materials, manpower and other preparations. Reporter: Can you briefly introduce the situation of Ishibang enterprises and products? Mr. Hong: Ishibang originated from Spanish ES-PASOLE, meaning "City of Sunshine". Zhongshan Yishibang Lighting Co., Ltd. is a mainland China sales company of ESPA-SOLE series of weathered stone products. The products are European and American styles as a whole, and the styles are all designed by Spain to ensure the authenticity of the product style. Up to now, Ishibang's products are second to none in China; the product is made of weathered stone, the main purpose is engineering lighting; Ishibang products have been sold abroad, and the sales strategy of mainland China began in August this year. Reporter: Ishibang entered the mainland market for more than a month. What is the current sales situation? What kind of sales strategy is Yi Shibang pursuing? Mr. Hong: Although the time for Ishibang's products to enter the domestic market is very short, the products have been favored by many dealers since the market went on. Now the sales momentum is good. We have developed the Northeast, North China, Central China, East China, Southwest China, etc. In the regional market, the products are sold very well especially in Tianjin, Shanghai, Hangzhou, Zhengzhou and Chongqing. In the future, we will further expand the market and build a sound marketing network to ensure that Ishibang products are moving faster and more toward the city's general sales ideas. Our Ishibang is accumulating and doing well, ensuring sufficient inventory. The reason for this is to reduce the dealer's business risks and to provide sufficient supply to customers. In the marketing channel, we are multi-pronged, multi-channel marketing, using agents to join, image stores and other forms of marketing to market expansion. Reporter: What effect does Yi Shibang want to achieve through this light fair? Mr. Hong: The main purpose of our exhibition is to improve the visibility of the company and lay the foundation for the formation of brand enterprises. In addition, we also want to use this exhibition to collect the information of the guests and obtain feedback from the market; Become a business partner and increase sales of Ishibang products. (Reporter Liu Gongwu)
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