In 2013, the LED small-pitch TV market has just started, and the industry has begun to debate the “who is the originator of LED small-pitch TV.†The two listed companies, Liard and Chau Ming, are using cases to prove that they are small-pitch TVs. First, but the industry still believes that its products do not have an absolute technical advantage, purely to promote the concept of gross profit. To this day, LED small-pitch TV is still only in the gimmick of the concept of speculation? Can it replace the traditional LCD splicing technology? Can it finally enter the civilian use?
100 billion market commercial LED small spacing has broken out
In the 2013 semi-annual report, Liard clearly stated that the customized TV replaces the original DLP wall, PDP wall and LCD wall, and is widely used in command (such as combat command), dispatch (such as production, traffic dispatch), and monitoring. Display systems such as high-speed road monitoring; instead of projection and liquid crystal, plasma and other display devices, widely used in conference room display systems, such as government, military, school, enterprise and other large-scale conference systems; display systems for public places Such as airports, shopping malls, subways, exhibitions and other places. However, the reporter noted that most of the purchases for the Liard LED small-pitch TV in 2013 were government, and there was almost no commercial field. However, for the prospect of the commercial market, most companies have shown considerable confidence. I believe that with the rapid decline of the current price of lamp beads, LED small-pitch TV will gradually get rid of the high-end positioning, and open up a larger market for low-end and mid-end applications.
After several years of development, the current LED small-pitch TV has begun to be popular, in addition to the diversification of technology, in recent years, the breakthrough and deepening of small-pitch LED screen in the application field, the investor relations disclosed on May 11 In the activity record table, Liard made it clear that in the 100 billion market of LED small-pitch TV, the commercial outbreak period has already arrived, and the company will wait for the opportunity to enter the civilian market. At present, it has reached professional cooperation with the military, radio and television, Philips, and hotel brother.
In fact, in March, Liard Optoelectronics launched the TWA 54-inch high-definition LED energy-saving screen. The pixel pitch of this product is only 0.9mm, and the LED TV panel can achieve “building block†splicing. In addition, Liard has achieved the mass production of ultra-pitch LED panels with pitch P0.7mm before, achieving a small pitch tip technology coverage from P1.9-P1.6-P0.7.
TWA 54-inch high-definition LED energy-saving screen
In addition, as the leader of the domestic 55-inch LED small-pitch TV, Shenzhen Baco Optoelectronics, at the beginning of the opening year, then zoom in, Bacco 165 å‹ P1.9 LED small-pitch TV shocked each straight down 100,000 The current price of 299.99 million yuan / Taiwan breakdown industry bottom price; this also indicates that Baco photoelectric small-pitch LED products quickly enter the high-end application market, at the same time, Baco Optoelectronics will also break the price barrier of LED small-pitch TV, quickly open the LED display Replacing the channel of LCD and other splicing wall products also helps real LED TVs quickly enter the home market.
Obviously, with the continuous breakthrough of technology and the continuous reduction of cost in recent years, LED small-pitch commercial has now become a new blue ocean in the LED display industry.
Can you enter civilian use?
In recent years, relevant leaders such as Liard and Zhouming Technology have repeatedly revealed in an interview with the media: "We have never said that small-pitch LED TVs should enter the civilian field immediately. That is our ultimate goal, and we cannot Realized in the short term. In fact, after several years of development, the application of LED small-pitch TV sets in the civilian market is indeed "0".
However, if the small-pitch LED TV is to continue to develop, then opening the civilian market is the inevitable road. This is an indisputable fact. Although the LED small-pitch TV has just been launched, there may be many problems, but each manufacturer is making its own improvements. For example, Zhou Ming Technology has improved the brightness of the display screen, achieving low brightness, high gray level and the world's highest refresh rate of 6400HZ. At the same time, manufacturers are also making efforts to further reduce energy consumption.
In general, the bottleneck in the home small-pitch LED screen market is not in product performance. For example, 0.6-pitch products are enough to compete with mainstream LCD TVs, projection displays, etc. for resolution levels. However, the home market is a very demanding market, which is extremely sensitive to the price of products, requires a lot of product diversity, and has high requirements for product reliability. At the same time, TV manufacturers must solve the three-package and other after-sales services. Also face the problem of sales channels.
In addition, the industry has been not optimistic about the following reasons: First, the size. The second is the high price. The third is cost. The fourth is comfort. Small-pitch LED TVs will encounter different requirements both outdoors and indoors due to differences in lighting, viewing time and other factors. Unlike the relatively soft surface light source of the LCD, the point source of the LED is basically in a direct state, which is glaring. Especially in a dark room, if you watch it for a long time, the glasses will be uncomfortable.
In addition to product price and reliability, the consumer market is also playing a vital role in the commercialization of small-pitch LEDs. In the civilian display market, liquid crystal is the mainstream. Due to the price advantage of small-pitch LED screens in large-scale production, the market demand in the civilian field is extremely narrow, and the production cost of small size is extremely high. In the mode, the civilianization of small-pitch LED screens is still a problem.
Conclusion
In the smashing battle of the TV market, traditional home appliance companies and Internet companies are fighting smart, pressing prices, and busy, but do not want someone to move the outdoor LED screen into the living room. Several industry big coffees released their new small-pitch LED TVs and announced their entry into the civilian market. This door-to-door, led by LED display and integration, began to plot the scenery inside the door. LED small-pitch TVs may have to climb for a while after entering the civilian market. Before the cost and price drop, the market forecast is not very optimistic. The choice to enter the civilian sector is a good thing for the industry, but it may be difficult to open the market with just a few of them. Under high prices, purchases are naturally limited.
In any industry, as the technology matures and the producers' camp grows, there will be economies of scale, which will lead to cost reductions. In the small-pitch LED industry, it is no exception, but it requires a long-term process. It is not completed overnight. It is worth noting that in addition to breakthroughs in technology and cost, the reasons for success exclude propaganda factors, and the rest is the real word “brandâ€. For the in-depth understanding of household products, consider the specific requirements of individual users after refinement, the solutions for the integration of customer needs, and the establishment of product lines for diversified needs.
Therefore, for domestic small-pitch manufacturers, it is not a road to Tongtai to set foot in the direction of householdization and establish its own brand of reputation. However, considering the customary single-customized thinking of domestic manufacturers, the direction of household products is still better.
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