As an open year for the science and technology industry, the CES show every year is the stage for new products and new technologies. Following 2015, the next-generation display technology, OLED, will once again shine on 2016CES, not only promoting the popularity of OLED, but also stimulating consumers' desire to purchase. With the promotion peak brought about by the New Year's Day holiday, OLED has begun to lead the consumer trend of the 2016 yuan spring appliance market.
Color TV market starts to increase slightly in 2016
As we all know, the color TV market in 2015 has been operating at a low level, while the 2016 New Year's Day color TV industry achieved a slight increase, which also played a positive role in the industry trend of the whole year. According to data released by AVC, during 2016 New Year's Day promotion period, China's color TV market reached 4.44 million units, an increase of 1.1% year-on-year; during the three-week promotion period, New Year's Day became the highest sales in the week, reaching 2.12 million units. , to the peak of sales. OLED TVs performed well during the New Year's Day, and they doubled as compared to previous sales. Under the trend of increasing overall sales volume, users targeting high-end products have become more and more interested in OLED organic TVs. OLED organic television has become the primary choice for high-end users during the New Year.
The high price of OLEDs has always been a concern for the general public. The sharp price cuts during the New Year's Day have gained consumers' enthusiastic enthusiasm and led to a wave of sales. The increase in sales during the New Year's Day was mainly due to the substantial price cuts by merchants. The slightly higher price of OLED organic TVs is a constraint for most people to buy. However, after the gradual maturity and development of OLED technology, it has gradually approached consumer expectations in 2015. In 2015, 4K OLED began to be sold in the Chinese market, with 400,000 OLED TV display shipments, a four-fold increase from 2014. With the increase in shipments and the substantial increase in yield, the price of OLED TVs has been infinitely close to high-end LCD TVs. In products with nearly the same price, purchasing OLED TVs with greater advantages becomes a great choice for consumers and lays the foundation for the rapid adoption of OLEDs. The drop in the price of OLED TVs further increased its expectations for expansion in 2016.
Consumers who purchase OLED organic TVs are the pioneers who capture the pulse of future technology development. In the CES show, which is known as the scientific and technological trend, OLED is still the leader and is the next-generation display technology that replaces LCD. During the exhibition, manufacturers such as Skyworth, Changhong and LG Electronics also exhibited a variety of high-end TVs equipped with OLED technology. LG Electronics released the G6, E6, C6, and B6 series of OLED TVs as the focus of attention. Changhong's 4K HDR OLED smart TV Q2AEH and Skyworth's OLED S9300 series also attracted enough attention. Among them, Skyworth's S9300 series OLED TV won the "China Industrial Design Award 2015 Industrial Design Award," and is also the world's first mass-produced 4K OLED TV product. It is not difficult to see that in 2016 OLED is still the high-end choice for the color TV industry.
Obvious difference in the advantages of OLED innovation to stimulate consumer desire to buy
Differentiated and innovative technologies are the decisive factors that stimulate consumers' desire to buy. In the current TV market, various display technologies are constantly emerging, but most of them cannot be separated from the essence of "liquid crystal." Compared with LCD, OLED is the most revolutionary display technology today. Its biggest difference is that it does not need backlight source, and it relies on the characteristics of self-luminescence to realize many advantages in design and display, thus bringing unlimited future development space. At 2016CES, OLED curled display screens, double-sided display screens and other products were fully displayed. What is even more pleasant is that the double-sided display will be launched in the second half of 2016, and the “showing ubiquitous†future world will be one step closer to us.
In this era of pursuing differentiated consumption, what consumers are looking for is no longer the same, but different; consumption is no longer for flaunting, but for better matching. For consumers, OLED's differentiated innovation has broken through the traditional concept of “displayâ€. Under the drive of curiosity, consumers’ desire to purchase has been further expanded.
The TV market has achieved a good start in 2016. The trend of CES is leading and the direction of the wind is clear. I believe that the upcoming Spring Festival will be the next battleground for all parties to compete. By then, TV manufacturers will also have more substantial promotional offers. Thanks to the differentiated advantages of ultra-wide black, ultra-wide viewing angle, fast response, ultra-wide color gamut, and future display forms such as curling, folding, transparency, and double-sided display, OLED TVs have begun to lead consumer trends in the field of home appliances.
Color TV market starts to increase slightly in 2016
As we all know, the color TV market in 2015 has been operating at a low level, while the 2016 New Year's Day color TV industry achieved a slight increase, which also played a positive role in the industry trend of the whole year. According to data released by AVC, during 2016 New Year's Day promotion period, China's color TV market reached 4.44 million units, an increase of 1.1% year-on-year; during the three-week promotion period, New Year's Day became the highest sales in the week, reaching 2.12 million units. , to the peak of sales. OLED TVs performed well during the New Year's Day, and they doubled as compared to previous sales. Under the trend of increasing overall sales volume, users targeting high-end products have become more and more interested in OLED organic TVs. OLED organic television has become the primary choice for high-end users during the New Year.
The latest 2.57mm OLED 4K TV at CES 2016 at CES
The high price of OLEDs has always been a concern for the general public. The sharp price cuts during the New Year's Day have gained consumers' enthusiastic enthusiasm and led to a wave of sales. The increase in sales during the New Year's Day was mainly due to the substantial price cuts by merchants. The slightly higher price of OLED organic TVs is a constraint for most people to buy. However, after the gradual maturity and development of OLED technology, it has gradually approached consumer expectations in 2015. In 2015, 4K OLED began to be sold in the Chinese market, with 400,000 OLED TV display shipments, a four-fold increase from 2014. With the increase in shipments and the substantial increase in yield, the price of OLED TVs has been infinitely close to high-end LCD TVs. In products with nearly the same price, purchasing OLED TVs with greater advantages becomes a great choice for consumers and lays the foundation for the rapid adoption of OLEDs. The drop in the price of OLED TVs further increased its expectations for expansion in 2016.
Consumers who purchase OLED organic TVs are the pioneers who capture the pulse of future technology development. In the CES show, which is known as the scientific and technological trend, OLED is still the leader and is the next-generation display technology that replaces LCD. During the exhibition, manufacturers such as Skyworth, Changhong and LG Electronics also exhibited a variety of high-end TVs equipped with OLED technology. LG Electronics released the G6, E6, C6, and B6 series of OLED TVs as the focus of attention. Changhong's 4K HDR OLED smart TV Q2AEH and Skyworth's OLED S9300 series also attracted enough attention. Among them, Skyworth's S9300 series OLED TV won the "China Industrial Design Award 2015 Industrial Design Award," and is also the world's first mass-produced 4K OLED TV product. It is not difficult to see that in 2016 OLED is still the high-end choice for the color TV industry.
Obvious difference in the advantages of OLED innovation to stimulate consumer desire to buy
Differentiated and innovative technologies are the decisive factors that stimulate consumers' desire to buy. In the current TV market, various display technologies are constantly emerging, but most of them cannot be separated from the essence of "liquid crystal." Compared with LCD, OLED is the most revolutionary display technology today. Its biggest difference is that it does not need backlight source, and it relies on the characteristics of self-luminescence to realize many advantages in design and display, thus bringing unlimited future development space. At 2016CES, OLED curled display screens, double-sided display screens and other products were fully displayed. What is even more pleasant is that the double-sided display will be launched in the second half of 2016, and the “showing ubiquitous†future world will be one step closer to us.
Flexible OLED screen demonstrated at 2016CES
In this era of pursuing differentiated consumption, what consumers are looking for is no longer the same, but different; consumption is no longer for flaunting, but for better matching. For consumers, OLED's differentiated innovation has broken through the traditional concept of “displayâ€. Under the drive of curiosity, consumers’ desire to purchase has been further expanded.
The TV market has achieved a good start in 2016. The trend of CES is leading and the direction of the wind is clear. I believe that the upcoming Spring Festival will be the next battleground for all parties to compete. By then, TV manufacturers will also have more substantial promotional offers. Thanks to the differentiated advantages of ultra-wide black, ultra-wide viewing angle, fast response, ultra-wide color gamut, and future display forms such as curling, folding, transparency, and double-sided display, OLED TVs have begun to lead consumer trends in the field of home appliances.