Berlin Consumer Electronics Show Enters China for the First Time

At noon on December 22, 2015, IFA Berlin Germany International Exhibition Co., Ltd. and IDG American International Data Group jointly held the second media exchange meeting after the first IFA exhibition in Germany. The first media exchange meeting was successfully held in Shenzhen on December 17, 2015. IFA Germany is one of the world's largest and most influential international audio-visual and consumer electronics products exhibitions. CE China China Shenzhen Electronics Consumer Electronics & Household Appliances Brand Show will be the unique exhibition brand of IFA in China on April 20, 2016. - It was held at the Shenzhen Convention and Exhibition Center on the 22nd. The exhibition was strongly supported by the Shenzhen Municipal Government.

IFA, the Consumer Electronics Show in Berlin, Germany, enters China for the first time

IFA and IDG first landed in Shenzhen, China

The IFA exhibition in Germany started at the beginning of the 20th century and has a history of more than 90 years. It is one of the largest and most influential consumer electronics products exhibitions in the world. It is also a European consumer electronic product buyer and wholesaler. Businesses and retailers understand and purchase the preferred products in this field.

IFA, the Consumer Electronics Show in Berlin, Germany, enters China for the first time

The International Data Group (IDG) is the world's largest information technology publishing, research, exhibition and venture capital company. Ms. Xu Zhou, Vice President of IDG Asia, and Mr. Zhu Dongfang, Vice President of IDG China, attended the media exchange meeting. Mr. Zhu Dongfang, Vice President of IDG China, attended the meeting and stated that IDG, as IFA's global strategic partner, is cooperating with IFA. CE China will create a professional platform for China to showcase cutting-edge innovation and technology products by bringing together many internationally renowned branded companies and consumer electronics cutting-edge products.

At the same time, the exhibition has been fully supported by the Shenzhen Municipal Government. The exhibition area of ​​the Shenzhen Convention and Exhibition Center of 30,000 square meters will also make the exhibition the focus of attention in the industry.

As a major highlight of this CE China event, Hall 3, which features the theme “Intelligent World,” will cover smart hardware, smart accessories, semiconductors, and APP World. The smart hardware section will bring audiences with hot smart wearable devices, intelligent robots, drones, smart cars, and smart car networking devices. The smart accessories section will be relevant to consumers' daily use of mobile phones and computers. Products such as headphones, mobile power, etc. have undergone “smart upgrades” and will show people a whole new look. Semiconductor-related products are an integral part of many smart hardware and smart accessories. The forum will focus on displaying liquid crystals, projections, and batteries. The latest technological achievements in the field, and the shape of the hardware, the need for software support in order to truly bring the intelligence around the consumer, APP World Forum will be displayed through the application of intelligent software to complete the last puzzle of the smart world.

In addition, exhibition halls 2 and 4 will showcase cutting-edge products in consumer electronics including robotics, home entertainment, audio entertainment, personal and business media, communications electronics, component technology, and home appliances. Become a feast for electronic consumer products and home appliances brands.

Channel buyers gather for industry event

The establishment of CE China has benefited from the tremendous achievements in IFA's business concept of the Berlin International Consumer Electronics and Consumer Electronics Show and its close relationship with China's consumer electronics, appliance industry and channel partners over the years.

IFA, the Consumer Electronics Show in Berlin, Germany, enters China for the first time

According to IFA Executive Director and Messe Berlin Vice President Mr. According to Jens Heitiecker, the first time the exhibition landed in Shenzhen, China, it received the full support of numerous retail groups including Alibaba and Gome. Global channel buyers from these companies and retail groups will all come to CE China, which will undoubtedly increase the professionalism of the show and allow exhibitors to have deeper access to their global retail network.

Global Top Media Coverage

While having channel buyer support, media communication is also the focus of CE China. More than 300 journalists from more than 50 countries and related industries and retails will attend. The media including daily newspapers, weekly newspapers, online media, business magazines, television and radio broadcast will be broadcast to ensure that product core information becomes the focus of the public and the media. . At the same time, the IFA Global Media Conference held in Hong Kong and Shenzhen from April 17th to 20th will further promote the exhibition. With the attention of the global strong media, exhibitors will greatly benefit from strong marketing efforts and broad coverage, and their products will also shine in the spotlight.

In September 2015, Guo Limin, Director of the Shenzhen Economic and Trade and Information Technology Commission, and Christian G?, CEO of the Berlin International Exhibition Center Dr Ke signed a memorandum of understanding. This document shows that CE China will become China's "best" consumer electronics and home appliance trade show. Both Chinese and global brands will display the latest products.

It is foreseeable that CE China in 2016 will continue IFA's consistently high standards, fully understand the special needs of exhibitors, and provide exhibitors with an open and transparent international professional exhibition with world-class customer service level architecture. At the same time, CE China will also endeavor to demonstrate the latest technological frontiers of the consumer electronics industry, allowing CE China to truly become a professional platform for channel buyers, consumers, and industry companies to mutually benefit and win together, further boosting the industry's growth. Let us look forward to 2016 together and look forward to the Shenzhen Convention and Exhibition Center on April 20-22 to witness this moment.