Smart home entrance fight is too early to rush to bet smart speaker

Smart speakers from the expensive to the current hundred dollars less, more and more grounded smart speaker quickly became popular market, many people think that the goal behind it in the smart home, and related field experts believe that smart speakers are still in early At this stage, it is still too early to tell the trend of smart speakers and even the entrance dispute.

Smart speakers have always been regarded as the entrance to smart homes, and even attracted all the giants to join, triggering a fierce "100 box war" situation. But after a fiery pause, think about it. From the high-end market that has been targeted to the current “price war”, is the smart speaker really the only entrance to a smart home? In the era of rapid development of the Internet of Things technology, smart homes may appear. With the new entrance, there is no need to rush to bet on a new category of smart speakers.

"Tmall Genie, open air conditioner" "Tmall Genie, set an alarm clock at 7:00 am" "Tmall Genie, play music"...

Not long ago, under the recommendation of a friend, Jiang Yikun bought the first smart speaker in life and spent a total of 89 yuan. To his surprise, this price is only a fraction of the smart phones of ordinary smartphones. It is not only fully functional but also very practical. He has therefore become a loyal user of smart speakers.

Consumers like Jiang Yikun are not alone. According to the latest data from the third-party research organization Canalis, global smart speaker shipments exceeded 30 million units in 2017, and this figure is expected to reach 56.3 million units by 2018, which is evident in its fiery level.

Can chat, understand shopping, and click songs. Smart speakers with artificial intelligence tags are popular with young people, but the price of falling and falling is not inconsistent with their size. What medicine is sold in the smart speaker's gourd?

From the expensive to the hundred dollars, smart speakers that are getting more and more grounded are rapidly becoming popular

The pursuit of new things is the label of many young people. Jiang Yikun, who is also working in the Internet industry in Hangzhou, is no exception. However, in the intelligent speaker product, Jiang Yikun is not the earliest early adopters.

“Wechat friends occasionally have smart speakers, but they haven’t paid attention because of price and other reasons.” Jiang Yikun is obviously very satisfied with the just-started Lynx. In his words, smart speakers do bring convenience to themselves, and the price is really cheap.

For those consumers who are very sensitive to product prices, the expansion of the smart speaker market is inextricably linked to its price.

Last July, when the smart speakers were still expensive, the 299 yuan millet AI speaker broke down at the bottom of the industry. In the recent May 9, Alibaba priced $ 199 new smart speakers Tmall Elf sugar launched a starting price of 89 yuan. Immediately afterwards, on May 10th, the Jingdong mini2 with a price of 299 yuan even pushed the starting price to 79 yuan. The promotion of the two giants officially brought smart speakers into the era of hundred-dollar.

According to official data released by Alibaba.com, as of March this year, eight months after its official launch, Tmall’s sales have exceeded 2 million units. In the first quarter of this year, Tmall Elf maintained China’s number one and global third position with 1.1 million shipments. According to the relevant person in charge of the Tmall Elf, the consumers who buy the Tmall Genie are mainly young and white-collar workers of the first and second tier, but the most used ones are the elderly and children.

"The meaning of drunkards" in the smart home, 2018 is a "decisive year" for smart speakers

Speaking of smart speakers, smart home seems to have become a topic that can't go around.

"Why do you buy smart speakers for young people, but do you use smart speakers for the elderly and children? Because young people work in the company during the day, and the elderly and children can use smart speakers to get shopping, information, entertainment, etc. The service," said the relevant person in charge of the Tmall Elf.

Occupying users' as much time and space as possible is the ultimate goal of every manufacturer. Therefore, some analysts believe that the various intelligent hardware placed in the home has become an important part of the enterprise's integration of users into its own ecological closed-loop, and smart speakers are logical It has become the smart family ecological entrance created by most enterprises.

This statement has been recognized by professionals.

"'Smart audio is a major entrance to smart homes', this proposition is established, can be carried out in layers, from the market demand, customer use frequency and stickiness, application scenarios and many other dimensions." As a smart home in the field of entrepreneurship Huang Weijian affirmed this analysis. And for the fast-growing smart home, the popularity of smart speakers can be said to be a matter of fact.

According to the 2016-2020 Sino-European Smart Home Market Investment Analysis and Forecast Report, the output value of smart home appliances in China has reached 100 billion yuan in 2013, and the value of terminal equipment will reach 800 billion yuan by 2020. At the same time, according to the latest data from the third-party research organization Canalis, the number of smart speaker shipments exceeded 30 million units in 2017, and global shipments of smart speakers in 2018 are expected to reach 56.3 million units. Therefore, 2018 will be a popular smart speaker. The "decisive year".

In such a large environment, as an important entrance to the current smart home, the smart speaker market has naturally become the focus of competition between Internet giants and smart home companies. The market's promoters have also become clear.

Sword refers to smart home too early, smart speakers are still in the early stages

A large number of demands and broad market prospects have attracted a large number of competitors and the smart speaker's price war is imminent. However, compared with the fierce competition, some experts in related fields have performed much more calmly.

“Smart speaker is a product of language interaction. When people are quiet in the night, will the use of smart speaker interaction not affect the rest of the family? In a noisy environment, will its interactive effect be compromised? The smart speaker as an entrance to the smart home needs to be explored. There are still a lot of problems.” According to Zhang Huanrong, deputy general manager of Hongyan Smart, there are many modes of interaction. Besides language, there are gestures, sensors, and so on. It is still too early to tell the trend of smart speakers and the entry into smart homes.

In early March of this year, overseas Amazon Echo smart speaker users discovered that Alexa, Amazon's smart voice assistant, had made a terrifying laugh when responding to certain orders. "The smart speaker is still in its early stages. There are still imaginative spaces in the future, such as the iteration of technology and changes in the product form," said the person in charge of the Tmall Elf.

However, there are also analyses from the field of smart homes that the entry dispute is the “legacy” left by the Internet industry. In the Internet of Things industry, whether the importance of the entrance is as important as the Internet industry is a question that needs reexamination.

"When display screens, sounds, lights, appliances, etc. are all entrances, it means that in the end, it can only be the contending and local separatism of the entry dispute. From the perspective of the past three years, no one will ever enter the entrance. The absolute advantage." Huang Weijian said.

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