On March 24th, an article titled “Multi-sectoral Combating Combating Illegal TV Network Receiving Equipment Checking and Payment of 830,000 Sets of Various Device Software†appeared on the news section of the official website of the Central People's Government and quickly received media such as Netease and Sohu. Forwarded and set off the OTT industry circle.
Reference reading: "Multi-sectoral joint efforts to crack down illegal television network receiving equipment check all kinds of equipment software 830,000 sets"
In the news, SARFT, together with departments such as public security, network messaging, industry information, industry and commerce, quality inspection, etc., disseminated pornographic, infringing and pirated programs on the market to illegal television network receiving equipment, from production, sales, software downloads, and platform settings. Completely cleaned up. Unlike the list of “81 illegal video client software†listed in 2015, in this joint cleanup operation, not only were illegal software seized and seized, but also some illegal enterprises were seized and hundreds of criminal suspects were captured.
So, what kind of far-reaching impact on the OTT industry has these clean-up operations? And read the sofa butler Xiaobian interpretation.
First, the rectification action shows determination
Judging from the news content, the target of this crackdown is not entirely focused on television hardware and software, and mobile phone applications are also involved. The rectification campaign itself is more directed at pornographic video and pirated programs, rather than indiscriminate attacks on television software. In addition, according to statistics appearing in the news, “130,000 people dispatched by various departments and 750 cases of investigation and handling of various types of casesâ€, this should not be a recent rectification action, but a summary of remediation actions in the past period of time. .
The summary itself is based on reorganization in the past few months, not a sudden change in policy. In other words, there is no sudden change for OTT practitioners. It is illegal or illegal, legal or legal. Legal The developers should be more fortunate to see this situation. This summary, on the one hand, shows the determination of the relevant departments in the supervision of the TV hardware and software industry. On the other hand, it also helps the growing OTT industry understand where the boundaries are and form the correct industry rules.
Second, the legalization will become a trend
Although the words “Thailand Video†have been investigated and dealt with in the news on the official website of the government, the actual situation is that Tage Video is still operating normally. After the company’s 2015 video appeared on the “81 list of illegal video client softwareâ€, Taijie’s video began its legalization process. In the past few months, Taijie Video has given up its TV broadcast function, abandoned pirated content, introduced external investment, renamed Tai Jie Video as “Cloud Audio and Tai Jie,†and fully used Tencent's video content.
The supervision and crackdown on illegal video from multiple departments has become increasingly stringent. It is foreseeable that in 2016, there will be more and more genuine video-related software such as “Taiwan Videoâ€. This will be a long-term development of the OTT industry. In fact, it is a good thing.
Third, OTT small business go from here
Xiao Bian noticed that a lot of companies or software that were seized were mentioned in the news, and even criminal suspects were arrested. Judging from the experience of Xiao Bian, the television software industry has rampant illegal piracy due to years of regulatory vacancies. Many of the "81 illegal video softwares" announced last year were actually individual developers or small businesses. These small-scale video software relies on infringement and piracy, which also makes a lot of money (as opposed to its own size). When legalization becomes a trend, small businesses themselves cannot have a smooth transition if they do not have very large user groups or they have strong capital support.
A greater possibility is that the "grey software" with a large volume will be transformed smoothly, while small-scale enterprises may be difficult to survive.
Fourth, how to protect consumer rights
Judging from the investigation and handling by the regulatory authorities, the situation of illegal video software is shocking. Infringement of video software infringes the interests of video copyright parties and ultimately infringes the interests of consumers. Some unscrupulous companies or individual developers exploit pornographic vulnerabilities to spread obscene pornographic videos and horror videos, seriously affecting the reputation of TV software in the Internet, and are completely discrediting the industry.
On the other hand, how to bring high-quality TV software to users is also a topic for sofa administrators to think about. As an influential television software in the field of smart TVs, sofa butlers are dedicated to improving the user experience. There are many television applications on the sofa butler application market, but each section has been carefully audited by the staff to ensure that users use legitimate, high-quality television software, is the commitment of the sofa butler.
Reference reading: "Multi-sectoral joint efforts to crack down illegal television network receiving equipment check all kinds of equipment software 830,000 sets"
In the news, SARFT, together with departments such as public security, network messaging, industry information, industry and commerce, quality inspection, etc., disseminated pornographic, infringing and pirated programs on the market to illegal television network receiving equipment, from production, sales, software downloads, and platform settings. Completely cleaned up. Unlike the list of “81 illegal video client software†listed in 2015, in this joint cleanup operation, not only were illegal software seized and seized, but also some illegal enterprises were seized and hundreds of criminal suspects were captured.
So, what kind of far-reaching impact on the OTT industry has these clean-up operations? And read the sofa butler Xiaobian interpretation.
First, the rectification action shows determination
Judging from the news content, the target of this crackdown is not entirely focused on television hardware and software, and mobile phone applications are also involved. The rectification campaign itself is more directed at pornographic video and pirated programs, rather than indiscriminate attacks on television software. In addition, according to statistics appearing in the news, “130,000 people dispatched by various departments and 750 cases of investigation and handling of various types of casesâ€, this should not be a recent rectification action, but a summary of remediation actions in the past period of time. .
The summary itself is based on reorganization in the past few months, not a sudden change in policy. In other words, there is no sudden change for OTT practitioners. It is illegal or illegal, legal or legal. Legal The developers should be more fortunate to see this situation. This summary, on the one hand, shows the determination of the relevant departments in the supervision of the TV hardware and software industry. On the other hand, it also helps the growing OTT industry understand where the boundaries are and form the correct industry rules.
Second, the legalization will become a trend
Although the words “Thailand Video†have been investigated and dealt with in the news on the official website of the government, the actual situation is that Tage Video is still operating normally. After the company’s 2015 video appeared on the “81 list of illegal video client softwareâ€, Taijie’s video began its legalization process. In the past few months, Taijie Video has given up its TV broadcast function, abandoned pirated content, introduced external investment, renamed Tai Jie Video as “Cloud Audio and Tai Jie,†and fully used Tencent's video content.
The supervision and crackdown on illegal video from multiple departments has become increasingly stringent. It is foreseeable that in 2016, there will be more and more genuine video-related software such as “Taiwan Videoâ€. This will be a long-term development of the OTT industry. In fact, it is a good thing.
Third, OTT small business go from here
Xiao Bian noticed that a lot of companies or software that were seized were mentioned in the news, and even criminal suspects were arrested. Judging from the experience of Xiao Bian, the television software industry has rampant illegal piracy due to years of regulatory vacancies. Many of the "81 illegal video softwares" announced last year were actually individual developers or small businesses. These small-scale video software relies on infringement and piracy, which also makes a lot of money (as opposed to its own size). When legalization becomes a trend, small businesses themselves cannot have a smooth transition if they do not have very large user groups or they have strong capital support.
A greater possibility is that the "grey software" with a large volume will be transformed smoothly, while small-scale enterprises may be difficult to survive.
Fourth, how to protect consumer rights
Judging from the investigation and handling by the regulatory authorities, the situation of illegal video software is shocking. Infringement of video software infringes the interests of video copyright parties and ultimately infringes the interests of consumers. Some unscrupulous companies or individual developers exploit pornographic vulnerabilities to spread obscene pornographic videos and horror videos, seriously affecting the reputation of TV software in the Internet, and are completely discrediting the industry.
On the other hand, how to bring high-quality TV software to users is also a topic for sofa administrators to think about. As an influential television software in the field of smart TVs, sofa butlers are dedicated to improving the user experience. There are many television applications on the sofa butler application market, but each section has been carefully audited by the staff to ensure that users use legitimate, high-quality television software, is the commitment of the sofa butler.
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