According to relevant data, in the first half of 2015, the passenger vehicle market sold 9,537,617 vehicles, a year-on-year increase of 7.4%. In terms of types, SUVs with sustained and rapid growth increased by 48.0% year-on-year; MPV increased by 16.8% year-on-year; while cumulative sales of cars that still occupied the largest market share reached 5,785,712 units, down 6.0% year-on-year, and market share fell by 8.7 points year-on-year. The percentage point to 60.7% has become a factor limiting the growth of the entire passenger vehicle market.
In the first half of the year, auto companies have cut prices to become the biggest news in the auto market. First, Shanghai Volkswagen officially announced the price reduction of the main models, completely breaking the domestic auto market price dominoes, including most of FAW-Volkswagen, Changan Ford, Beijing Hyundai and Shanghai GM. Brands followed suit in various forms to join the trend of price cuts. As of the end of June, the official price cut was the Chevrolet Captitch, with a price cut of 53,900 yuan.
Luo Lei, deputy secretary-general of the China Automobile Dealers Association, analyzes the reasons for the price cuts of car companies: the price cut by car companies is a phenomenon of market regulation. Due to the contradiction between the supply and demand of the market, manufacturers have reduced the price to ensure the initial sales target. More car companies to join the price cuts is a kind of battle for the previous price cuts. Now the official price cut is actually the confirmation of the terminal sales price. The previous dealers have maintained a relatively low price. The manufacturers have reduced the price caused by the mid-price of the dealers through official price cuts.
New energy vehicles continue to be hot
In the face of the current grim situation, car companies are not only a way to cut prices, but also many car companies will shift their focus to the research and development of new energy vehicles. According to the China Association of Automobile Manufacturers, as of June this year, China's new energy vehicles produced 76,223 vehicles, with sales of 72,711 vehicles, up 2.5 times and 2.4 times respectively. Among them, the production and sales of pure electric vehicles were 49,092 and 46,219 respectively, up 3 times and 2.9 times respectively. The production and sales of plug-in hybrid vehicles were 27,181 and 26,492 respectively, up 1.9 times.
In the first half of this year, BYD's new energy vehicle sales reached 22,987 units, an increase of 203.8% year-on-year. Among them, new energy sales reached 4,041 units in May, winning the global new energy sales champion. BYD Qin also sold 16,477 units in the first half of this year, and it has also become the domestic new energy vehicle sales champion. Under the guidance of the dual-drive strategy, BYD has begun to make simultaneous efforts in the fields of new energy vehicles and fuel vehicles.
At the same time that new energy vehicles shine, BYD's “smart strategy†has also begun to exert its strength. Based on the IT enterprise genes, BYD has vertically integrated and integrated its industrial platforms, applied IT technology to automobiles, and began to try “Internet. +" Thinking to build a car, while actively expanding online sales channels. Benefiting from the "smart strategy" results, in the case of the overall sales boom of Chinese auto brands, BYD fuel vehicles achieved a year-on-year increase of 1.54% in the first six months of this year, and the monthly sales of key models remained stable at more than 10,000 vehicles.
Recently, Hou Yan, general manager of BYD's sales company, has taken the initiative to resign. The successor is Shu Weixing, general manager of the BYD Group's eighth business unit (including IT terminal product development, sales and automotive intelligent multimedia). The new "Head" Shu Weixing is from the "cross-border" in the IT field. After graduating from Tsinghua University in 1999, he directly joined BYD. He has served as the manager of the optoelectronics project department, the executive vice president of the Institute of Communication Electronics, and the Institute of Electronics Research. Long position. With BYD's IT gene and international background, this senior IT elite is in charge of BYD's car sales company, BYD's "Internet +" road or acceleration.
Dealer channel model innovation
In addition to the development of new energy vehicles, there are also many car companies focusing on integrating dealer channel resources, combined with the Internet, to develop new sales models.
According to the survey data of the National Association of Automobile Dealers (NADA) last year, 83% of car dealers have their own websites, 62% of the dealers with websites have already sold cars online, and 98% of trading websites are interactive. Consumers can send E-mail online orders, online cash transactions, and can be assembled according to consumer demand and delivered within a few days. It can be said that the business model of automotive e-commerce has been fully realized.
As the country's largest dealer group, the general manager of the huge group, Pang Qinghua once mentioned in an interview with the media that in the past two years, he has been exploring and experimenting with car e-commerce. "We have established a 'large car mall'. Through the combination of online and offline, the company sold 10,000 cars in one and a half years. The online trade fair will give gifts that are not available under the line, but after all, it will be realized through dealers. The e-commerce platform does not override Above the dealer." In the face of the general trend, each dealer group and every store will constantly try new models.
On July 16, GAC Fiat Chrysler Automobile Sales Co., Ltd. ("Guangzhou Fick Sales Company") was officially announced, and GAC Fick Sales Company opened a new joint venture model between China and Europe. In terms of future production models, GAC Fick will produce Jeep free-light models in 2015, and will realize the production of two new Jeep models by the end of 2016. By then, GAC Fick will have 10 models with competitive products.
It is reported that the engines of the Jeep brand localized products are produced by the Changsha plant, and the free-light models will also be produced in Changsha, while the free-spirit and compact SUVs are produced in Guangzhou. By 2018, the Jeep brand will cover domestic and imported products from small SUVs to full-size SUVs in China. At the same time, Chrysler brand sedan models will also be introduced.
Jeep Freeman will become the second domestically produced model of GAC Fick. The time to market for the new car may be February 2016. The domestic model will not be much different from the overseas imported version.
According to the GAC Fick capacity planning, the Guangzhou plant will be put into operation in the first half of 2016, and it is expected that by the end of 2020, the overall planning capacity of Changsha and Guangzhou will reach 700,000 units.
In terms of channels, after the establishment of the new GAC Fick sales company, about 400 dealers in the original two sales networks (Guangzhou-Fiat network and Chrysler imported car network) will be under the new sales company structure. The dealers will sell Fiat, Chrysler imports and domestic models.
Zheng Jie, general manager of GAC Fiat Chrysler Automobile Sales Co., Ltd. said: "The dealer sales channel will be expanded to 500 by 2018, when all dealers will sell multi-brand models."
The distributors of all the brands of GAC Fick Sales Company will jointly build a sales system of the whole brand and the whole product line, further improve the sales ability and service level of the channel. In the future, the dealers of GAC Fick Sales Company will present multiple formats. Modular development model.
Internet giants flock to the automotive industry
In the eyes of Internet giants, smart cars are clearly the next investment. Ma Huateng once said that the next step in the Internet out of the new economy itself and the integration of all industries is a very big slogan.
As early as during the two sessions, another Internet giant Baidu CEO Li Yanhong also revealed that the company is developing smart cars, which may be launched as soon as possible this year. Li Yanhong said that Baidu is definitely working with third-party automakers and will not do hardware by itself. As for the problems of the cooperative car manufacturers, "I will know when I launch."
On March 12th, Alibaba and SAIC Group entered into a substantial cooperation, and will jointly establish a 1 billion yuan Internet car fund to jointly promote the construction of an Internet vehicle development and operation platform, create an open capital platform, and absorb more Internet car participants. The first Internet car that the two parties will cooperate with will be listed next year.
LeTV is also developing smart cars. Following the release of the smart car UI system, LeEco Holdings has signed a strategic cooperation agreement with Beijing Automotive to jointly build a new generation of Internet smart cars.
This is not the first time that LeTV Holdings and BAIC have joined hands. As early as last summer, LeTV and BAIC invested in American electric vehicle design company ATIeva. In the view of Zhang Xiyong, general manager of BAIC Group, the signing of the strategic cooperation agreement means that the two sides will further develop in-depth cooperation in the field of Internet smart cars.
LeTV will provide Beijing Automotive with intelligent systems, EUI operating systems and car networking systems for Internet smart cars. BAIC will mainly contribute its experience and capabilities in automotive R&D and manufacturing. The two sides will fully develop the full-scale R&D and design of Internet smart cars. Vehicle production, parts matching, after-sales, leasing and other services. It is reported that LeTV and BAIC will establish a light asset brand, and the first products of cooperation between the two parties will also be officially unveiled during this year's Shanghai Auto Show.
"The power of subversion will not be in the industry, it must come from outside the industry. A closed industry can certainly subvert it as long as someone wants to go inside. Existing people may spend some time building some thresholds and barriers, but this is not "Decisive," he said. "We believe that some resistance may delay the pace of history, but it has no way to block history. No one can stop the development of history." Rao Hong, the CTO of the LeTV network, told reporters.
Miao Wei, Minister of China's Ministry of Industry and Information Technology, also made it clear during the two sessions that China will encourage Internet companies to develop electric vehicles because they have the potential to create new production models for the automotive industry.
Following Baidu and Ali, Tencent in BAT is also entering the field of smart cars. Yesterday, Foxconn Technology Group signed a “Strategic Cooperation Framework Agreement on 'Internet + Intelligent Electric Vehicles' with Tencent and Harmony Automobile.†The three parties will launch cooperation in the field of “Internet + Intelligent Electric Vehicles†in Zhengzhou City, Henan Province. Harmony Motor owns the distribution rights of 13 luxury car brands such as Rolls-Royce. However, due to policy reasons, the luxury car market has narrowed recently. The revenue of Harbin Automobile’s revenue has fallen, and Harmony Automobile has begun to consider the electric vehicle business. Feng Changge, Chairman of Harmony Motors, also stated that “the Subscription has established a foundation for the strategic cooperation between the Group, the investors and Hon Hai, enabling the Group to consolidate its vast distribution network and expertise in the luxury and ultra-luxury car business in China while expanding the electric vehicles. business."
The three parties will form a joint professional work team: Tencent is responsible for providing an open platform for the Internet. Foxconn focuses on the design and manufacturing technology of high-tech mobile terminals and smart electric vehicles. At the same time, it is based on the accumulation of harmonious cars in the field of high-end automobile marketing and services. The business model of "Internet + smart electric car". It is understood that the "Internet + Smart Electric Vehicle" project is part of the strategic cooperation between Tencent and the Henan Provincial Government.
Guo Taiming, Ma Huateng, and Feng Changge met in Zhengzhou to jointly manufacture "Internet + Intelligent Electric Vehicles". Foxconn, Tencent and Harmony Automobile established a tripartite joint venture company in Zhengzhou and signed an agreement to establish an investment cooperative company with an initial scale of 1 billion yuan in Zhengzhou. As an investment platform for joint investment in smart electric vehicles and related Internet projects. Soon after, electric vehicles built by Henan natives with their own "genes" of the Internet are expected to meet the world.
The proportions of Foxconn, Tencent and Harmony Auto were 30%, 30% and 40% respectively, and each director was appointed. The chairman of the board was appointed by Foxconn and the general manager was appointed by Harmony Automobile. The special team consisting of Foxconn, Harmony, Tencent, BMW, Tesla, Maserati, Toyota, etc., has rich experience in car making and car sales.
Yang Lei, chief operating officer of Harmony Motors, said that the battery-driven "Internet + smart electric car" will have a battery life of more than 300 kilometers, 0-100 kilometers accelerated within 5.5 seconds, and battery life of more than 6 years. In addition, the intelligence level of this car will initially be set at 30% or more, and finally achieve full intelligence.
Foxconn's goal is to build the Chinese version of Tesla. Its main advantages are in battery and motor technology, supplemented by the sales channels of harmonious cars. The network giant Tencent has a leading position in the field of car networking. Foxconn also has strong R&D and technical strength in new energy vehicles and precision manufacturing. In terms of battery technology, as an old rival of BYD, Foxconn acquired Taiwan's Antai Electric 10 years ago and started the technology and manufacturing research and development of automotive lithium battery power systems. Last year, Foxconn found an important partner - BAIC. The two companies jointly invested in research and development, manufacturing a new generation of power batteries and electric systems. Foxconn has key electric vehicle technology and core component technology, and already has the core technology foundation of the Internet intelligent electric vehicle.
However, the pioneers of Internet companies entering the automotive industry still have to look at Google and Apple. As early as a few years ago, Google began the development of driverless cars. Google has said that it will launch autonomous vehicles within five years.
Apple is also secretly developing a car production plan. In the past few months, Apple has begun to recruit more people to find technical experts in batteries and robotics.
Another notable smart car product is the Volvo's new XC90, powered by Volvo's self-developed Sensus intelligent in-vehicle interactive system. In the just-concluded “2015 Automotive Human-Computer Interaction System Expo†in Germany, the Sensus system won the “World's Most Innovative Human-Computer Interaction System†award. The system is a technology sub-brand based on a deep understanding of future interconnection trends and consumer needs, including in-vehicle interconnection functions such as interconnection, service, entertainment, navigation, control, etc., aimed at building Internet-based, Internet of Things and big data. Smart urban transportation ecosystem.
Future car hotspots undoubtedly include smart interconnection and autonomous driving. With the increasing diversification of car market participants, car companies have each explored their way out, but which one is Kangzhuang Avenue, we can only wait for time to reveal.
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