In the heart of Shenzhen, where innovation thrives, Gree Electric's Chairman Dong Mingzhu shared her insights on the evolving landscape of "Made in China." Her interview with Xinhua News Agency delved into the challenges and triumphs of China's manufacturing sector, painting a vivid picture of the journey from imitation to innovation.
Dong Mingzhu reflected on the pivotal moments in Gree's history, highlighting the shift in 1995 when the company embraced genuine marketing strategies and the subsequent breakthrough in 2005 when it ventured into core technology development, particularly in compressors and motors. By 2012, Gree's R&D efforts led to groundbreaking designs, contributing to the company's robust growth. Today, Gree boasts a team of nearly 10,000 researchers, symbolizing the evolution of "Made in China."
Despite challenges, China's economy is gradually recovering, with increased private investments and steady inflows of foreign capital. Dong emphasized that the market has seen a reversal in the "bad money drives out good money" phenomenon, thanks to heightened brand awareness and a focus on quality. She noted how Chinese brands have evolved, transitioning from simple commodities like toys and clothes to advanced products such as home appliances, mobile phones, and aerospace equipment.
However, Dong pointed out several hurdles facing the industry. First, there is a pressing need for skilled talent and a nurturing environment. Entrepreneurs must also uphold integrity and social responsibility, steering clear of opportunistic ventures that prioritize quick gains over sustainable development. Technological advancement remains crucial, with Dong advocating forè‡ªä¸»ç ”å‘ (self-reliance) rather than blind reliance on imports.
On innovation, Dong stressed that it should stem from consumer needs, not subsidies. Gree's pioneering efforts, such as developing energy-efficient photovoltaic air conditioners, exemplify this approach. She also dismissed the notion that the internet alone could replace physical products, emphasizing that it serves as a tool rather than a standalone solution.
Looking ahead, Dong envisions two key directions for "Made in China": intelligence and integration. Intelligence involves supply chain collaboration and flexible production, while integration focuses on merging processes like marketing, R&D, and production. Gree's investment in Yinlong reflects this vision, as it positions itself at the forefront of smart home solutions.
For Dong, the spirit of craftsmanship remains paramount. Achieving excellence demands attention to detail and perseverance, qualities often overlooked in the race for immediate profits. She believes that a collective commitment to quality and innovation will propel China to global leadership.
As Dong concluded, the road ahead is fraught with challenges, yet the potential for transformation is immense. China needs more artisans dedicated to creating exceptional products that resonate with consumers globally. This relentless pursuit, she insists, is the essence of progress and the key to realizing the dream of a stronger nation.
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