With the continuous growth and expansion of Mobike, the popular bike-sharing company has started to explore new business opportunities beyond its core service. One of its latest initiatives is the "City Walk" project, which began with the launch of raincoat-themed bikes and later expanded to include co-branded credit cards with China Merchants Bank. In addition, Mobike partnered with Ant Short Rental to introduce a "Maibai Theme B&B" on the platform. As the Mid-Autumn Festival approaches, Mobike has once again surprised users with a unique product: the Mooncake Music Box.
The Mobike Mooncake Music Box is more than just a traditional mooncake container. It comes with regular mooncakes, but also features a special function that allows users to unlock it using the Mobike app. Once opened, the box plays a melody associated with the brand, adding a fun and interactive twist to the festival tradition. This creative approach not only enhances user engagement but also strengthens the brand’s connection with customers during a culturally significant time.
In terms of flavor, the mooncakes were carefully selected after five rounds of tasting and screening, with 13 flavors ultimately eliminated. The final version, called "Meimei," offers a balanced and delicious taste experience. After enjoying the mooncakes, users can still use the box as a decorative storage container, making it both practical and memorable.
Moreover, this year, Mobike has also collaborated with Luoyang Andreas Food Co., Ltd. to release a special line of themed mooncakes. These mooncakes are designed with images of Mobike bicycles printed on them, creating a fun and eye-catching visual appeal. The collaboration highlights Mobike's growing presence in the consumer goods market and shows how the brand is adapting to seasonal trends in a creative way.
This innovative approach not only brings a fresh perspective to traditional festivals but also demonstrates Mobike's ability to think outside the box—literally and figuratively. Whether you're a long-time user or just curious about the brand, the Mooncake Music Box and themed mooncakes offer a delightful and unique way to celebrate the Mid-Autumn Festival.
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