[Global Technology Reporter Wang Huan] According to "Nihon Keizai Shimbun" reported on August 2, US Apple's April-June financial report released on August 1 showed that net profit rose by 12% year-on-year to US$8.717 billion. The iPhone's large screen model with higher profit margins pushed up profits and ensured profit growth for two consecutive quarters. Sales increased by 7% to $45.408 billion. Despite the tendency of consumers to reduce purchases before the new iPhone, which is expected to be substantially updated in the fall of 2017, is listed, Apple has grasped the strong demand for the current large-screen models. In addition, the iPad has also successfully recovered.
iPhone sales increased by 2% to 41.02 million. Due to the large-screen iPhone, the unit price rose by about 2%, and sales increased by 3% to US$24.8 billion. Apple’s high-price strategy based on brand appeal is playing a role. Tablet PC iPad sales increased 15% to 11.22 million, regaining momentum. The introduction of new models with moderate prices contributed. Sales of personal computers "Mac" increased by 1% to 4.29 million units.
Sales of "others" including "Apple Watch" and "Apple TV" increased by 23%. The introduction of new wireless headphones has contributed. Sales of software and services increased by 22%, maintaining a strong momentum.
By region, sales in the Americas increased by 13%, Europe by 11%, and Japan by 3%. However, China’s sales fell by 10% and decreased for six consecutive quarters.
The actual income per share of Apple reached 1.67 US dollars (the same period in 2016 was 1.42 US dollars).
Taking into account the increase in the unit price of the iPhone's large screen and the strong increase in service revenue, Apple’s sales outlook for July-September is set at a maximum of approximately 11%. As sales and profits exceeded market expectations, in the pre-market trading of US stocks on August 1, Apple's stock price rose by about 6% compared with the closing price of the day.
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