According to foreign media reports on July 5, due to lower sales and the establishment of new luxury brands, Hyundai announced that it will eliminate the Yazun luxury sedan in the US market.
After Hyundai shifted its focus to the newly-launched Jeans luxury car brand, as a former high-end model, Yazun is no longer favored. A more deadly blow may come from a development direction. With lower gasoline prices and changing design preferences, the entire automotive industry has shifted from cars to crossovers and SUVs.
Hyundai acknowledges that Yazun’s consumers are not very concerned. The 2017 Yazun will be the end of the model in the US market.
From the point of view of sales performance, the ending of Yazun is inevitable. In the first half of 2017, Yazun’s sales volume was only 1,792 units, down 30.4% year-on-year.
Hyundai says: “With its style, comfort, configuration and price advantages, the Yazun luxury sedan has been a successful example of Hyundai for many years. However, in the past few years, the appeal of Hyundai’s models has increased. Hyundai is also gradually guiding consumers to the Jahn series such as the G80 or G90. At the same time, modern medium-sized Sotana is also attracting the attention of Yazun buyers.
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