According to US media reports, there has been a lot of controversy about the situation of Apple's iPhone business in the fourth quarter, which is the same as usual. But this time it's a bit urgent, because iPhone sales may be quickly approaching the turning point. Apple is entirely likely to report the first year-on-year decline in iPhone sales.
Market research firm IDC released a smartphone market forecast report. The company said that the growth rate of the smartphone market in 2015 is expected to drop to single digits for the first time, with total sales of about 1.4 billion units, up 9.8% year-on-year. For Apple, IDC expects iPhone shipments this year to be 226 million, accounting for 16% of the global market. Since Apple sold 156.8 million iPhones in the first three quarters, IDC expects sales in the fourth quarter to be 69.3 million units.
In fact, IDC raised its forecast for the fourth quarter by nearly 8% based on “continuing growth in consumer demand,†but it was down 7% from the 74.5 million in the fourth quarter of 2014. In the past month, many reports quoted supply chain data saying that the demand for iPhone6s and 6s Plus is not warm. In early November, Credit Suisse lowered its sales forecast, arguing that Apple reduced parts orders and iPhone production orders because of weak demand. This week, Credit Suisse once again expressed this concern.
IDC also said in the report that due to the weakness of the Chinese market (which accounts for 30% of the global market and is the largest market), “the market is basically a newer generationâ€, and this year’s shipment growth rate is expected to be in the low single digit. . In addition, IDC expects Android market share to grow from 81% to 81.2%, with sales of 1.161 billion. Windows Phone handset shipments were 31.3 million units with a market share of 2.2%.
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