Industry quickly integrates lighting real estate industry to work together


The future competition will be the competition of the platform, and the size of the platform determines the growth space of the enterprise. The influence of a country in the international arena, in addition to the comprehensive national strength, depends on the number of allies; whether a person can make a difference depends not only on his personal ability, but also on his background and social resources; a company must rely on its partners. To the next level, and the bigger the company, the more urgent the demand for partners. In fact, the ancestors of China have known the power of the platform thousands of years ago, and they have fully utilized this essence. In the middle and late period of the Warring States period, the seven males competed for hegemony, and there appeared a situation in which Qin and Qi were two countries. In order to win the war in mergers and acquisitions, both Qi and Qin have launched a struggle to fight for neighboring countries and isolate the enemy. The countries of Wei, Zhao, Han, and Chu are also divided into the Qin and Qin and the Qin and Qin. This intricate and varied contracting activity is called "combination" and "continuous cross". Geographically, the weak countries were mainly "Sanjin" (Han, Zhao, Wei), North Lianyan, and South Lianchu as "conjunction"; Donglian Qi or Xilian Qin as "Lianheng" . In the modern way, it is to unite all the people who can unite and use all the power that can be utilized.

In fact, leading companies in the lighting industry are striving to build their own platforms. In the first half of 2009, the home champion league, NVC can be described as infinite. In August and September of this year, there were two news that once again aroused great concern from the industry: First, Zhongshan Op Lighting Co., Ltd. and Vanke Enterprise Co., Ltd. officially signed the Vanke Centralized Strategic Partnership Agreement, according to both parties. Agreement, Vanke will use Op's home lighting products in its renovated real estate; Second, Honeywell Lang won the bid for the three major cities of Guangzhou Yuexiu Group Urban Construction Real Estate Co., Ltd., Cuicheng Garden, Lingnan Bay and Jiangnan Xinyuan The project became the sole supplier of lamps for Yuexiu Urban Construction Real Estate 2009-2010.

The two giants in the real estate industry have joined hands with the two leading companies in the lighting industry, which is the first time in the history of the Chinese lighting industry. According to relevant information, Vanke, as a well-known real estate developer in China, will fully transform the housing market by 2010; Guangzhou Yuexiu Group Urban Construction Real Estate Co., Ltd. is the earliest real estate development enterprise in Guangzhou, 2006-2010, Urban Construction Real Estate The company plans to develop and construct a real estate project with a total area of ​​5 million square meters. It has 400,000 square meters of Grade A commercial properties in the Tianhe Central Business District, the most important business district in Guangzhou, accounting for 1/3 of the total area. . This is a big cake that makes any lighting company covet.

At present, after years of development, the lighting industry has become increasingly prominent in the national industry: the country's policy resources are tilted, related supporting resources are constantly improving, and lighting companies are increasingly cooperating with other industries. NVC earned a lot of money in the home industry's championship league, Oupu teamed with Vanke, and Honeywell Langen took the Yuexiu Urban Construction Group, which means the expansion of the lighting industry's competitive platform and its influence. Upgrade.

It can be foreseen that with the continuous growth of domestic lighting companies, the “merger war” in the industry will also intensify, and terminal interception and deep distribution will be deeper. In order to gain more development space, the cooperation between the lighting industry and other industries and fields will continue to increase, and the level and scope of competition among lighting companies will continue to expand, and the combination of vertical and horizontal will become one of the most important ways of competition.

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