LED TV consumption only accounts for 5% of the market.


At the moment, LED TV is becoming the target of competition among major color TV manufacturers. According to the latest survey data of the China Electronics Chamber of Commerce, the LED consumption scale in 2009 was close to 1 million units, accounting for only 5% of color TV sales, and the market prospect is broad. According to optimistic estimates, domestic LED TV sales will increase by 4 times in 2010, reaching 4 million units.

According to recent data from the Consumer Electronics Research Office of the China Electronics Chamber of Commerce, LED TV consumer subjective evaluation data shows that 25% of consumers in the big city market who are planning to buy flat-panel TVs tend to buy LED TVs. In this regard, Lu Jianbo, deputy secretary-general of the China Electronics Chamber of Commerce, said that LED consumer groups have a lot of space to explore, and the future consumer market has broad prospects.

He further pointed out that at this stage, Chinese and foreign mainstream color TV brands have been involved in the manufacture and promotion of LED TV. At the beginning of the market launch, brand competition has roughly formed three camps. First, a few brands such as Hisense, Samsung and Sharp have established the strategic focus of LED TV. The products are fully entered into the market. TCL, Konka and other enterprises are still in the market. Looking at the state, just LED TV as one of the many selling points. Third, there are no enterprises involved in the manufacture of LED TVs, such as Philips and Hitachi.

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