Time has always been a powerful force, and over the past decade, it has shaped our lives in countless ways. A decade is roughly one-tenth of a person's life, and for many, it represents a significant period of growth, change, and reflection. In the poetry of Su Shi, ten years symbolize life and death, while in the songs of Chen Yixun, it marks the return of old friends. Ten years also signify preparation, like the saying “ten years to sharpen a sword,†highlighting the patience and effort required to achieve something great.
Forever Jobs
For Apple, the past decade has been defined by innovation and reinvention. As the company approached its 10th anniversary, it felt the need to celebrate its journey. On September 13th at 1:00 AM Beijing time, Apple held an event at the Steve Jobs Theater in its new California headquarters, unveiling three new iPhones: the iPhone X, iPhone 8, and iPhone 8 Plus. The iPhone X, marking the 10th anniversary, was the highlight of the event.
The iPhone X introduced groundbreaking features such as a full-screen design, facial recognition (Face ID), AR capabilities, and a dual camera system. While the iPhone 8 and 8 Plus were more incremental upgrades, they still brought notable improvements in performance, design, and functionality.
Starting from October 27th, customers could place pre-orders for the iPhone X, which would be available on November 3rd. The 64GB version of the iPhone X was priced at 8,388 yuan, while the 256GB version cost 9,688 yuan. Meanwhile, the iPhone 8 and 8 Plus began accepting pre-orders on September 15th and went on sale on September 22nd. Prices ranged from 5,888 yuan for the 64GB iPhone 8 to 7,988 yuan for the 256GB iPhone 8 Plus.
Over the past decade, Apple transitioned from being led by Steve Jobs to Tim Cook. Under Cook’s leadership, the company has continued to innovate and maintain its position at the forefront of technology. Now, the question remains: can these new models once again reshape the future of smartphones?
iPhone X: The Ultimate Full Screen with Cutting-Edge Tech
Despite the numerous leaks and rumors before the event, the iPhone X still managed to impress when it finally hit the stage. Its design closely matched the previous renderings—featuring a classic glass and metal build. However, one major change was the removal of the Touch ID sensor, replaced by Face ID for secure authentication.
The iPhone X boasts a stunning 5.8-inch Super Retina OLED display with a resolution of 2436×1125 pixels, True Tone technology, HDR 10 support, and 3D Touch. It also features a front-facing dual camera with infrared sensors, enabling advanced AR applications. The rear camera setup has been repositioned vertically for better AR performance, making it more versatile than ever before.
The iPhone X comes in two color options: silver and space gray. The design feels more compact than the iPhone 8 Plus, making it easier to handle with one hand.
Configuration Highlights
The iPhone X is powered by Apple’s latest A11 Bionic chip, built on TSMC’s 10nm FinFET process. This chip offers up to 20% faster CPU performance and 30% faster GPU performance compared to the A10 Fusion. It also provides powerful support for AR applications. The phone also features improved battery life, lasting two hours longer than the iPhone 7.
In terms of photography, the iPhone X features a 12MP dual rear camera with optical image stabilization and a 7MP front-facing camera. It also supports wireless charging and includes Face ID for secure unlocking.
iPhone 8/8 Plus: A Regular Look with Big Upgrades
While the iPhone X made a bold statement, the iPhone 8 and 8 Plus are more refined versions of their predecessors. They feature a glass back instead of metal, supporting wireless charging. Both models come with the A11 chip, improved cameras, and enhanced performance.
The iPhone 8 retains the single-lens camera, while the iPhone 8 Plus features a dual-lens camera with improved depth-of-field effects. Both models have similar screen sizes and resolutions to the iPhone 7 series, but with support for True Tone display and AR applications.
Summary
Over the past decade, some companies have risen and fallen, while others have transformed themselves. Apple has remained steady, continuously pushing the boundaries of what is possible. These innovations have had a huge impact on consumers and competitors alike.
Some say that without Jobs, there is no Apple. But after his passing, Apple has continued to bring revolutionary products to market, shaping the tech industry in new ways. With Tim Cook at the helm, Apple has become more approachable, yet still driven by a deep commitment to quality and innovation.
The iPhone X is a strong indication that the Cook team is delivering on Apple’s vision. It may not be perfect, but it is a step forward in the ongoing story of one of the world’s most influential technology companies.
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