Time can be overwhelming, especially when it spans a decade. Ten years is about one-tenth of a person's life, and for many, it represents a significant period of growth, change, and reflection. In the poetry of Su Shi, ten years symbolize life and death—“Ten years of life and death, not thinking about it, never forgetting it.†In Chen Yixun’s song, ten years mark the time to reunite with a friend: “A decade later, we meet again, and you can greet me once more.†And in the phrase “ten years of grinding a sword,†it refers to the long-term preparation required to achieve something great.
Forever Jobs
For Apple, its decade has always been defined by innovation. Over the past ten years, the company has consistently pushed boundaries, and this year was no different. On September 13th at 1:00 AM Beijing time, Apple unveiled three new iPhones at the Steve Jobs Theater in Apple Park, its new headquarters in California. Among them, the iPhone X, celebrating the 10th anniversary of the iPhone, was the star of the show.
The iPhone X features a full-screen design, facial recognition, AR capabilities, and a host of cutting-edge technologies. While the iPhone 8 and 8 Plus were more incremental upgrades, they still brought significant improvements in performance and design.
Starting from October 27th, customers could pre-order the iPhone X, which would go on sale on November 3rd. The 64GB version was priced at 8,388 yuan, while the 256GB model cost 9,688 yuan. The iPhone 8 and 8 Plus were available for pre-order starting September 15th, with sales beginning on September 22nd. The 64GB iPhone 8 was priced at 5,888 yuan, and the 256GB version at 7,188 yuan. The iPhone 8 Plus started at 6,688 yuan for the 64GB model and 7,988 yuan for the 256GB version.
Over the past decade, Apple has transitioned from the visionary leadership of Steve Jobs to Tim Cook. Under Cook’s guidance, the company has continued to thrive and innovate. With the launch of these new models, Apple is once again setting the pace for the smartphone industry. Will these devices change the world once again? Only time will tell.
iPhone X: The Ultimate Full Screen, Full of Black Technology
Despite the numerous leaks before the event, the iPhone X still managed to impress when it finally hit the stage. Its design closely resembled the renderings that had circulated online. It retained the classic dual-glass and metal frame look, but with a few key changes. The Touch ID button was removed, replaced by Face ID, a 3D facial recognition system. The front also featured an advanced dual camera with infrared sensors.
The screen size is 5.8 inches, using AMOLED technology with a resolution of 2436×1125. It supports True Tone display, HDR 10, and 3D Touch. Despite its larger size, the phone feels more comfortable in one hand than the iPhone 8 Plus. The back also features a glass finish, and the dual camera has been repositioned for better AR support.
The iPhone X comes in silver and deep space gray. In terms of performance, it is powered by the A11 Bionic chip, which uses TSMC’s 10nm process. It delivers 20% faster CPU performance and 30% faster GPU compared to the A10 Fusion. The A11 also provides strong support for AR applications and improves battery life by up to two hours compared to the iPhone 7.
The iPhone X also features a 12-megapixel rear dual camera with optical image stabilization and a 7-megapixel front-facing camera. Other notable features include Face ID, AR capabilities, and wireless charging.
iPhone 8/8 Plus: Looks Like a Regular Upgrade, But It’s Full of Highlights
While the iPhone X was revolutionary, the iPhone 8 and 8 Plus were more of a refined evolution. They kept the same design as the iPhone 7 series but introduced a glass back instead of metal. The iPhone 8 retains the single-lens camera, while the 8 Plus features a dual-lens setup. Both models come with the A11 processor, support for wireless charging, and improved cameras.
They also support True Tone display, 3D Touch, and are dust and water-resistant. The iPhone 8 and 8 Plus are available in silver, gold, and deep space gray. Their LCD screens offer the same resolution as their predecessors, but with enhanced performance thanks to the A11 chip and new sensors.
In Summary
Over the course of a decade, some companies rise and fall, while others reinvent themselves. Apple has remained steady, continuously pushing the envelope and leading the way in innovation. The impact of these advancements on consumers and competitors alike is profound.
Some may say that there’s no Apple without Jobs, but after his passing, Apple has continued to deliver groundbreaking products that reshape the tech industry. With Tim Cook at the helm, the company has become more approachable and commercially focused, which is a positive development for both users and investors.
The iPhone X is a strong indication that Apple under Cook is still capable of creating something truly remarkable.
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