According to the Wall Street Journal, after many failures, Silicon Valley once again bet that it can make a dramatic change in the TV. This time it is through the use of a rich and colorful application that makes TV run like a smart phone application.
Google and Apple are urging software developers to demonstrate their creativity in the field of smartphones in the TV field. The centerpiece of this effort is the new set-top boxes and televisions, and technology companies are seeking to make set-top boxes and televisions a platform for interactive experiences, not just traditional television programming platforms.
It is expected that Google will present this new vision at the annual developer conference I/O held in San Francisco this week. The event was one year after the Internet giant launched the Android TV operating system and set-top box Player. Including Sony and Sharp, television makers have adopted Android TVs. In March this year, chip maker Nvidia announced plans for "shields" for Android TV devices, and in early May Razer began selling its own equipment.
It is expected that Apple will go further at the developer conference held on June 8th to announce plans for more application developers to open Apple TV set-top boxes. Industry executives said they think the company is developing an upgraded Apple TV that will have a more powerful processor. The chip will enable Apple TV to run games and pose potential challenges to Sony PlayStation and Microsoft Xbox game consoles.
Others expect that the launch of a series of new applications will turn television into a multi-function command center that can deliver functions such as meal delivery, video conferencing, dating, home automation and home security, as well as some unexpected application categories.
Brett Sappington, director of research at Parks Associates, which tracks TV-related products, said that Silicon Valley’s television vision still faces many obstacles, such as designing a large-screen user interface that can appeal to consumers and make it easy to use.
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