In the world of electronics, it's 8 o'clock. According to recent reports from foreign media, Gartner, a leading market research firm, revealed that global smartphone sales saw an increase in the second quarter compared to the same period last year. However, ongoing challenges with key components like flash memory may pose a threat to smartphone supply later this year.
Anshul Gupta, a research director at Gartner, explained that the decline in supply and rising prices for NAND flash and OLED displays could impact high-end smartphone sales throughout the rest of the year. He pointed out that Huawei’s P10 faced a shortage of flash memory, while smaller brands such as LG and Sony are struggling to compete in the premium segment. These companies are increasingly feeling the pressure from Chinese smartphone manufacturers, as Samsung and Apple continue to dominate the market.
Gartner also reported that global smartphone sales reached 366.2 million units in the second quarter, marking a 6.7% increase compared to the previous year. This growth is largely driven by the rising demand for 4G smartphones in emerging markets. These devices offer larger storage, faster processors, and better cameras, making them more appealing to consumers. As a result, there has been a notable rise in demand for mid-range smartphones priced between $150 and $200.
In terms of regional performance, Greater China and the Asia Pacific region accounted for nearly half of all smartphone sales, with 28% and 21% respectively. The Android operating system maintained a strong presence, capturing 88% of the market share, while Apple's iOS held just 12%.
These trends highlight the evolving landscape of the smartphone industry, where innovation, affordability, and supply chain stability will play crucial roles in shaping future growth.
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