The central air-conditioning and fresh air system market, long dominated by building material cities and specialized stores, is now facing a new challenge from home appliance chains. At the Central Air Conditioning/New Wind Trend Forum held yesterday, Hao Jin, deputy general manager of Beijing Suning, shared that Suning has integrated the sales of central air-conditioning with its household air conditioner division this year. Leveraging its strengths in household air conditioning sales, the company is now entering the central air-conditioning and fresh air system markets with a more comprehensive approach.
To strengthen its position, Suning recently partnered with major brands such as Whirlpool, Oaks, Haier, Midea, Gree, Hitachi, Daikin, and Mitsubishi Heavy Industries. Together, they have created a dedicated air-conditioning exhibition area in Suning’s offline stores nationwide. This space features professional design, installation, and after-sales service, aiming to build a transparent pricing and service system. The goal is to offer consumers a more standardized and trustworthy shopping experience in the HVAC market.
According to recent data, the domestic retail market for central air-conditioning reached 21.36 billion yuan in the first half of this year, reflecting a year-on-year growth of 37.8%. Meanwhile, sales of fresh air systems are also on the rise. Industry forecasts suggest that the domestic fresh air system market could reach 15 billion yuan next year, with the overall market capacity expected to double within the next three years. This rapid growth highlights the increasing demand for healthier and more efficient indoor environments, positioning the fresh air system sector as a key driver of future market expansion.
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