On December 22, LeTV announced the launch of its new fourth-generation super TV, which includes a Max65 Curved split-screen TV with a price of 6,999 yuan (Engineering Commemorative Edition) and a Max70 slim flat-panel TV.
In fact, the appearance of the curved surface TV in this new product has already been expected, but the price of 6,999 yuan still makes the on-site visitors quite pleasantly surprised. However, why did Hong Kong urgently release its fourth-generation product after Hong Kong had just released its third-generation super TV? After the meeting, we had the opportunity to interview LeJun Zhixin President Liang Jun, LeEco Chief Designer Huang Yi Huang, LeTV Super TV Chief Designer Wang Zhi, LeTV New Product Marketing and Communication General Manager as the Champion, and learn about LeTV's 4th Generation Super TV The purpose of research and development and industry background.
Why did we see "Split TVs" also saw "curved TVs" in this press conference, but they only lacked the OLED TVs that have gradually become popular this year, and why the "extreme performance" concept that LeTV has always pursued? Will there be such a new product plan?
On this issue, Liang Jun said, "LTV's sound design is not only independent, the advantage of independence is to make the TV thinner, so that the sound becomes better, in addition, the independent sound may become a home intelligence center, there is Many smart devices are available for connection, and we will reconstruct a new family smart living environment.On the other hand, OLED is the demand for screen color in the entire traditional TV industry, but now mass production is very low, and only LG can do it worldwide. I also saw several other major screen makers actively researching such technologies. When the scale of production reaches a certain level and the cost reaches a certain level, LeTV may start to follow suit.â€
Just mentioned that the fourth-generation super TV was released shortly after the release of the third-generation super TV. Why is this fast iteration speed?
Liang Jun said to the question, “Lokshi did research and development, not finished the second generation to do three generations, and completed three generations to do four generations. The R&D of this product started about a year or two ago. It's not that we are suddenly happy to send one. The fourth generation is a process of long-term R&D. Some of the new technologies behind today's fourth-generation products, what we are talking about as fifth-generation products, are already being researched. From another perspective, 2016 Coming soon, we need to tell the user where we are going next, so we release high-end products in the fourth generation.With further product launches in the first half of next year, we will speed up within a certain time frame. ."
At the same time, Liang Jun said, "Our design today can no longer be satisfied with just the screen. We have done a lot of other innovative designs on the basis of the screen, which makes us through the fast pace of the Android system through new technologies. The introduction of traditional slow-paced screens has transformed the integration of screens, Android, design, etc. This is a new concept of our current product design. To sum up, the entire industry has been accelerated to speed up and we have come Ecological models and eco-products, accelerating the user to replace the best tools and platforms to experience the ecology of LeTV."
Recently, some Internet companies have also released their own smart TVs, and the price is even lower than that of LeTV. However, the price of the fourth-generation super TVs released this time is higher than the prices of previous generations of TVs. Can people not help thinking that LeTV will no longer comply with the strategy of cost pricing?
Liang Jun explained to us, "What is Leche's ability to sell below cost? We don't break it down. We break the business model, or we change the pricing power. The BOM we publish is for The whole industry sees that if you think LeTV has problems, it will be pointed out, but I also believe that what we see now is a wave lower than the price, it brings the quality of processing, the screen is in the end What shape, configuration, brightness, these things are invisible to the user, 1.5G memory or 2G memory, what is the lower chip, they can make do with today, look after two years. We will find a time We can openly do a dismantling of the machine and let everyone know what the cost of the product is. You can look at selling low-priced products. Can you sell for six months to one year?"
In the end, we asked whether LeEco's pride in the EUI system would change or not, and asked LeJue EUI chief designer Huang Wei. Huang Xie responded by saying, “We chose Android to enter this market because of its openness. Android has come for us. Speaking of just a low-level OS, we have made a lot of changes on Android. For EUI, the bottom is Android, which is all Android, and it is an EUI system compatible with Android. As for OS, this is a large company. The strategic issue, I remember before the company also had discussions, but this is a problem that requires a lot of manpower and material resources for a long time, as to whether the company will invest, this is a big strategic issue of the company.From my personal technical point of view As an OS, we can completely control all aspects of the entire ecosystem, truly realize our own intellectual property rights, or open up my equipment, but this is a matter that requires a cycle."
Letv TV from the first generation of super TVs to the newly released fourth generation super TV, although compared to many traditional brands, the time to market is not long, but it has rapidly increased from 1.5 million units in the first year to 300 this year. Million sales, 20 16 even set a sales target of 6 million units. While the rapid increase in sales, it also brings a profit-based "post-service market" revenue model for the industry. It can be said that LeTV has led to a new round of competition in the domestic smart TV market, and of course, for the popularization of large-screen televisions. Made a big contribution.
In fact, the appearance of the curved surface TV in this new product has already been expected, but the price of 6,999 yuan still makes the on-site visitors quite pleasantly surprised. However, why did Hong Kong urgently release its fourth-generation product after Hong Kong had just released its third-generation super TV? After the meeting, we had the opportunity to interview LeJun Zhixin President Liang Jun, LeEco Chief Designer Huang Yi Huang, LeTV Super TV Chief Designer Wang Zhi, LeTV New Product Marketing and Communication General Manager as the Champion, and learn about LeTV's 4th Generation Super TV The purpose of research and development and industry background.
Why did we see "Split TVs" also saw "curved TVs" in this press conference, but they only lacked the OLED TVs that have gradually become popular this year, and why the "extreme performance" concept that LeTV has always pursued? Will there be such a new product plan?
On this issue, Liang Jun said, "LTV's sound design is not only independent, the advantage of independence is to make the TV thinner, so that the sound becomes better, in addition, the independent sound may become a home intelligence center, there is Many smart devices are available for connection, and we will reconstruct a new family smart living environment.On the other hand, OLED is the demand for screen color in the entire traditional TV industry, but now mass production is very low, and only LG can do it worldwide. I also saw several other major screen makers actively researching such technologies. When the scale of production reaches a certain level and the cost reaches a certain level, LeTV may start to follow suit.â€
Just mentioned that the fourth-generation super TV was released shortly after the release of the third-generation super TV. Why is this fast iteration speed?
Liang Jun said to the question, “Lokshi did research and development, not finished the second generation to do three generations, and completed three generations to do four generations. The R&D of this product started about a year or two ago. It's not that we are suddenly happy to send one. The fourth generation is a process of long-term R&D. Some of the new technologies behind today's fourth-generation products, what we are talking about as fifth-generation products, are already being researched. From another perspective, 2016 Coming soon, we need to tell the user where we are going next, so we release high-end products in the fourth generation.With further product launches in the first half of next year, we will speed up within a certain time frame. ."
At the same time, Liang Jun said, "Our design today can no longer be satisfied with just the screen. We have done a lot of other innovative designs on the basis of the screen, which makes us through the fast pace of the Android system through new technologies. The introduction of traditional slow-paced screens has transformed the integration of screens, Android, design, etc. This is a new concept of our current product design. To sum up, the entire industry has been accelerated to speed up and we have come Ecological models and eco-products, accelerating the user to replace the best tools and platforms to experience the ecology of LeTV."
Recently, some Internet companies have also released their own smart TVs, and the price is even lower than that of LeTV. However, the price of the fourth-generation super TVs released this time is higher than the prices of previous generations of TVs. Can people not help thinking that LeTV will no longer comply with the strategy of cost pricing?
Liang Jun explained to us, "What is Leche's ability to sell below cost? We don't break it down. We break the business model, or we change the pricing power. The BOM we publish is for The whole industry sees that if you think LeTV has problems, it will be pointed out, but I also believe that what we see now is a wave lower than the price, it brings the quality of processing, the screen is in the end What shape, configuration, brightness, these things are invisible to the user, 1.5G memory or 2G memory, what is the lower chip, they can make do with today, look after two years. We will find a time We can openly do a dismantling of the machine and let everyone know what the cost of the product is. You can look at selling low-priced products. Can you sell for six months to one year?"
In the end, we asked whether LeEco's pride in the EUI system would change or not, and asked LeJue EUI chief designer Huang Wei. Huang Xie responded by saying, “We chose Android to enter this market because of its openness. Android has come for us. Speaking of just a low-level OS, we have made a lot of changes on Android. For EUI, the bottom is Android, which is all Android, and it is an EUI system compatible with Android. As for OS, this is a large company. The strategic issue, I remember before the company also had discussions, but this is a problem that requires a lot of manpower and material resources for a long time, as to whether the company will invest, this is a big strategic issue of the company.From my personal technical point of view As an OS, we can completely control all aspects of the entire ecosystem, truly realize our own intellectual property rights, or open up my equipment, but this is a matter that requires a cycle."
Letv TV from the first generation of super TVs to the newly released fourth generation super TV, although compared to many traditional brands, the time to market is not long, but it has rapidly increased from 1.5 million units in the first year to 300 this year. Million sales, 20 16 even set a sales target of 6 million units. While the rapid increase in sales, it also brings a profit-based "post-service market" revenue model for the industry. It can be said that LeTV has led to a new round of competition in the domestic smart TV market, and of course, for the popularization of large-screen televisions. Made a big contribution.