At the end of this month in Shandong, Henan, Sichuan, and Qingdao, the end of the home appliances to the countryside policy, the country's 28 provinces and cities yesterday launched a new round of bidding home appliances to the countryside, the effect of home appliances to the countryside will gradually show up in the next year.
Yesterday, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Industry and Information Technology jointly announced the announcement of the tender for the latest national home appliance product in the countryside in 2011, covering 12 categories of home appliances.
Areas that continue to implement home appliances to the countryside next year include Beijing, Tianjin, Hebei, Shandong, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Hubei, Hunan, Guangdong, Guangxi, Hainan and Chongqing. Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Ningxia, Xinjiang and Qinghai.
The implementation of regional farmers' purchase of successful home appliances to the countryside will be subsidized by the state's finances at a direct rate of 13% of the sales price of the products. The maximum amount of subsidies will be 260 yuan for washing machines, 450 yuan for color TVs, 325 yuan for refrigerators, 325 yuan for freezers, Phone 130 yuan, 78 yuan induction cooker, microwave oven 130 yuan, air conditioning 325 yuan, 455 yuan computer, solar water heater 520 yuan, 195 yuan water storage electric water heater, gas water heater 325 yuan.
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, told reporters that the terms of the tender are basically the same as in the past, so as to maintain the continuity of the policy.
The industry is concerned that with the gradual withdrawal of home appliances to the countryside, the growth of the tertiary market will enter the platform period. Xu Dongsheng believes that home appliances to the countryside does not cover all household electrical appliances, and that the population growth in the tertiary and tertiary markets is faster than that in the cities. Therefore, in the long run, the consumer potential in the tertiary and tertiary markets is still huge.
At present, in the structure of sales revenue of China's home appliance industry, the foreign market, China's primary and secondary markets, and China's third and fourth-tier markets each account for one third of the situation. Xu Dongsheng said that even if there is a short period of time after the exit of home appliances to the countryside in the tertiary market, enterprises can make up for it through the growth of the other two one-thirds of the market.
“The key now is to let the policies exit in an orderly manner.†Xu Dongsheng said that the development of the rural market will be driven by policies to become market-driven. The company’s focus is to develop targeted new products based on the characteristics of the rural market, and to improve the after-sales service system. "This is a weak link."
Liu Weizhi, Marketing General Manager of China Skyworth Group, told reporters that Skyworth will actively participate in the bid for a new round of home appliances to the countryside, but it will streamline the product models and gather them into best-selling models; at the same time, the proportion of increased upgrade products, such as 3D tablets, will exceed 60 %. He predicts that as rural consumers become more rational, and China’s economic growth is expected to grow steadily next year, there will be a wave of small consumer climaxes for home appliances to the countryside, but there will not be excessive ups and downs.
Yesterday, the Ministry of Finance, the Ministry of Commerce, and the Ministry of Industry and Information Technology jointly announced the announcement of the tender for the latest national home appliance product in the countryside in 2011, covering 12 categories of home appliances.
Areas that continue to implement home appliances to the countryside next year include Beijing, Tianjin, Hebei, Shandong, Inner Mongolia, Liaoning, Jilin, Heilongjiang, Shanghai, Jiangsu, Zhejiang, Anhui, Fujian, Jiangxi, Hubei, Hunan, Guangdong, Guangxi, Hainan and Chongqing. Guizhou, Yunnan, Tibet, Shaanxi, Gansu, Ningxia, Xinjiang and Qinghai.
The implementation of regional farmers' purchase of successful home appliances to the countryside will be subsidized by the state's finances at a direct rate of 13% of the sales price of the products. The maximum amount of subsidies will be 260 yuan for washing machines, 450 yuan for color TVs, 325 yuan for refrigerators, 325 yuan for freezers, Phone 130 yuan, 78 yuan induction cooker, microwave oven 130 yuan, air conditioning 325 yuan, 455 yuan computer, solar water heater 520 yuan, 195 yuan water storage electric water heater, gas water heater 325 yuan.
Xu Dongsheng, secretary-general of the China Household Electrical Appliances Association, told reporters that the terms of the tender are basically the same as in the past, so as to maintain the continuity of the policy.
The industry is concerned that with the gradual withdrawal of home appliances to the countryside, the growth of the tertiary market will enter the platform period. Xu Dongsheng believes that home appliances to the countryside does not cover all household electrical appliances, and that the population growth in the tertiary and tertiary markets is faster than that in the cities. Therefore, in the long run, the consumer potential in the tertiary and tertiary markets is still huge.
At present, in the structure of sales revenue of China's home appliance industry, the foreign market, China's primary and secondary markets, and China's third and fourth-tier markets each account for one third of the situation. Xu Dongsheng said that even if there is a short period of time after the exit of home appliances to the countryside in the tertiary market, enterprises can make up for it through the growth of the other two one-thirds of the market.
“The key now is to let the policies exit in an orderly manner.†Xu Dongsheng said that the development of the rural market will be driven by policies to become market-driven. The company’s focus is to develop targeted new products based on the characteristics of the rural market, and to improve the after-sales service system. "This is a weak link."
Liu Weizhi, Marketing General Manager of China Skyworth Group, told reporters that Skyworth will actively participate in the bid for a new round of home appliances to the countryside, but it will streamline the product models and gather them into best-selling models; at the same time, the proportion of increased upgrade products, such as 3D tablets, will exceed 60 %. He predicts that as rural consumers become more rational, and China’s economic growth is expected to grow steadily next year, there will be a wave of small consumer climaxes for home appliances to the countryside, but there will not be excessive ups and downs.
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