Recently, Skyworth held the spring 2011 new product launch conference and released the world's lowest price smart 3D TV. After the conference, Skyworth President Yang Weidong said in an interview with the media that he is optimistic about the prospects of 3D TV. With the maturity of LCD 3D technology, 2011 will be the year when 3D TV becomes standard. He said that Skyworth will The focus of production is shifted to 3D products.
Yang Dongwen said that the price ratio of 3D TV and ordinary TV entered the era of 1.5, indicating that 3D TV has entered the popularization stage, but it is understood that domestic consumers did not pay for 3D products last year. The reason is mainly because the price of 3D products has passed. High, limited source, health problems and other aspects have restricted the popularity of 3D TV.
In response to the above problems, Skyworth launched a 3D TV with a price comparable to that of a normal 2D product at the press conference, which solved the problem of excessive price of 3D TV. At the same time, Skyworth does not flash smart 3D TV, which has advantages in health, glasses are more fashionable and light, and cost-effective. Regarding the source of the film, Yang Dongwen introduced that in the future brand promotion, he would seek some content and boldly predict that the content of 3D will become more and more abundant. All provinces, countries, countries and countries are pushing 3D TV. The more 3D TV will be The more abundant it is.
The same type of 3D TV, 42-inch is often in the price range of 10,000 yuan, Skyworth can make the price close to 2D products. For this reason, Yang Dongwen explained that the reason why the price can be achieved at ordinary level is because Skyworth has 3 Big elements: First, the result of long-term R&D investment, Skyworth can design and produce modules, modules and complete machines can be integrated design; second, resistance has long-term research and development investment; third, there are 50% LCD TVs on the market. On this basis, Skyworth has carried out the 3D module upgrade and the application of the resistance research and development, which can realize 3D on the LCD, and the performance and LED are almost the same. Yang Dongwen firmly believes that in the future market, 3D LCD will become the first choice for consumers.
If new energy consumption standards are implemented, products that do not reach the third-level energy consumption will be withdrawn from the market. Will these LCD products be higher in energy consumption than LED products? "CCFL technology is also improving, CCFL's circuit, module, design have been upgraded to another higher level, so now all products are in line with national energy consumption standards, including CCFL screen." Yang Dongwen explained this .
In the supply of panels, Yang Dongwen believes that the market is now globalized, the status of supply and demand is equal, and there is no view that the panel restricts the development of enterprises. At the same time, Skyworth's participation in the LGD module factory in South Korea guarantees the supply of important components and has an advantage in the integrated manufacturing of the whole machine.
At the same time, Yang Dongwen said that in 2011, Skyworth's brand strategy will not change. Skyworth is a consumer electronics group. The most important task is to invest resources in the video industry and become a domestic leading color TV brand. At the same time, Skyworth He will not give up the opportunity of overseas market development and will strive to become a global brand of display industry products. He is full of hope for this.
Yang Dongwen said that the price ratio of 3D TV and ordinary TV entered the era of 1.5, indicating that 3D TV has entered the popularization stage, but it is understood that domestic consumers did not pay for 3D products last year. The reason is mainly because the price of 3D products has passed. High, limited source, health problems and other aspects have restricted the popularity of 3D TV.
In response to the above problems, Skyworth launched a 3D TV with a price comparable to that of a normal 2D product at the press conference, which solved the problem of excessive price of 3D TV. At the same time, Skyworth does not flash smart 3D TV, which has advantages in health, glasses are more fashionable and light, and cost-effective. Regarding the source of the film, Yang Dongwen introduced that in the future brand promotion, he would seek some content and boldly predict that the content of 3D will become more and more abundant. All provinces, countries, countries and countries are pushing 3D TV. The more 3D TV will be The more abundant it is.
The same type of 3D TV, 42-inch is often in the price range of 10,000 yuan, Skyworth can make the price close to 2D products. For this reason, Yang Dongwen explained that the reason why the price can be achieved at ordinary level is because Skyworth has 3 Big elements: First, the result of long-term R&D investment, Skyworth can design and produce modules, modules and complete machines can be integrated design; second, resistance has long-term research and development investment; third, there are 50% LCD TVs on the market. On this basis, Skyworth has carried out the 3D module upgrade and the application of the resistance research and development, which can realize 3D on the LCD, and the performance and LED are almost the same. Yang Dongwen firmly believes that in the future market, 3D LCD will become the first choice for consumers.
If new energy consumption standards are implemented, products that do not reach the third-level energy consumption will be withdrawn from the market. Will these LCD products be higher in energy consumption than LED products? "CCFL technology is also improving, CCFL's circuit, module, design have been upgraded to another higher level, so now all products are in line with national energy consumption standards, including CCFL screen." Yang Dongwen explained this .
In the supply of panels, Yang Dongwen believes that the market is now globalized, the status of supply and demand is equal, and there is no view that the panel restricts the development of enterprises. At the same time, Skyworth's participation in the LGD module factory in South Korea guarantees the supply of important components and has an advantage in the integrated manufacturing of the whole machine.
At the same time, Yang Dongwen said that in 2011, Skyworth's brand strategy will not change. Skyworth is a consumer electronics group. The most important task is to invest resources in the video industry and become a domestic leading color TV brand. At the same time, Skyworth He will not give up the opportunity of overseas market development and will strive to become a global brand of display industry products. He is full of hope for this.
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