Recently, domestic color TV enterprise Skyworth announced that it will be equipped with 3D technology on the lower-end CCFL backlight LCD TV. The price is nearly half lower than that of LED-backlit 3D TV. The price is almost equal to that of ordinary LCD TV. 3D TV".
"In the case of 42-inch, the current average price of LED-backlit 3D TVs is around 9,000 yuan, and Skyworth's CCFL-backlit 3D TVs are priced at a price of more than 5,000 yuan, which is equivalent to the price of ordinary CCFL LCD TVs." Skyworth Group Liu Weizhi, general manager of China's regional marketing headquarters, said.
Samsung and LG once again staged a "martial battle"
Gaogong LED reporter learned that as early as December 15 last year, Korean panel maker LG Display released the latest product - "No Flash 3D Hard Screen", its CEO Quan Yingshou said at the press conference, shutter-type 3D TV It will soon exit the market, and non-flash 3D will account for 70%-80% of the market. This statement immediately led to extensive discussions in the industry on the future direction of 3D TV. The camp was also divided into "polarizers" and "shutters".
At the 2011 CES show in the United States one month later, Samsung officially released its latest smart TV products, which will include LED and plasma TV products, namely 3D LED TV D8000, D7000 series and plasma D6500 series. At the press conference, the person in charge of Samsung also revealed to the media that, unlike the LG's flicker-free 3D TV, Samsung's TV uses a new 3D active shutter, which minimizes the dizziness of wearing glasses. And the fatigue of the eyes.
Samsung's smart TV products
For the dispute between the two factions, LG Display insists that the polarized type solves the problem of the unhealthy, angle-limited, cumbersome glasses and high cost of the previous "shutter-type" 3D TV. With these advantages, the polarized 3D TV Will be in the next year, to occupy the 3D TV market.
The "shutter-style" thinks that "polarized" 3D TV is just a primary 3D technology. Although it seems to be more acceptable to consumers on the surface, it is basically based on the premise of sacrificing clarity and reducing 3D display. Can only be counted as a "pseudo 3D" technology.
Samsung Electronics, which has been standing on the side of the "Shutter Pie" camp, believes that LG has chosen the wrong path of development. Yoon Boo-keun, head of Samsung's TV division, said recently that LG said that cheap 3D technology will be the next generation of the main technology in the three-dimensional world, but its thin-film polarized 3D technology can only have some advantages in cost.
Whether the domestic TV factory is once again caught in the trap of Japan and South Korea
Skyworth has drastically lowered the price of 3D TVs because of its passive 3D technology from Korean company LG. Although active 3D technology can deliver better stereo images, the price of the active 3D glasses with $200 is prohibitive for many consumers. For this reason, LG and other manufacturers are gradually turning to cheaper passive 3D technology.
Luo Qingqi, director of Paler Consulting Resources, said that the factors that will determine the competitiveness of color TV companies in the future will be panel-based display technology and "soft power" based on content, software and chips. "Samsung and LG are all looking to the next generation of display technology OLED, Sony has mastered the control of global film content after the acquisition of Colombia and MGM," Luo Qingqi said, "The rapid rise of 3D display mode is likely to be Japan and South Korea. When the enterprise set up the 'eye-blocking method', when the Chinese color TV industry vigorously developed 3D, the Japanese and Korean color TV companies built a new industrial competitive advantage in terms of display technology and soft power."
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