Tablet PC beach beach gift channel is smooth sailing, its advantages and disadvantages where? Let us listen to experts.
Good and bad articles From the author's survey, there are roughly the following types of tablet PC channels: direct experience stores, traditional IT channels, IT chain, traditional mobile channels, mobile retail chains, digital channels, 3C stores, online channels, large commercial Super, gift channels, TV shopping, cross-border channels. What are the advantages and disadvantages of each channel? What are the most potential to become mainstream sales channels for tablet computers?
The direct Apple Store Apple Store Retail Store has always been a model in the industry. According to the understanding, 33% of iPads are sold through Apple’s direct stores and collection stores. This type of selling does not require channel partners. Accompanied by the payment of commissions, so compared with competitors, Apple has the advantage of structural distribution. Apple's direct-operated stores have maintained a relatively good dividend status, and sales profits have steadily increased. And Apple CFO Pete? Oppenheimer once said that Apple’s four retail stores in China are the company’s retail stores with the highest number of global traffic and revenues.
The distribution of Apple's direct-operated stores will be further expanded. Apple said it will open 25 Apple Apple Stores in China before the end of the fiscal year 2011, reaching the same scale as the LV in first and second-tier cities. Today, Apple's formal retail system in China consists of five separate components: First is the Apple Store retail store, the official flagship store, run by Apple, providing product experience, expert Q&A and other services; Apple's premium distributors are Apple products. "Local Central" can operate Apple's full range of products, supplementing each other with flagship stores in its services; AppleShop is a personal computer area located in the home appliance store. This is the Apple region of Gome and Suning; Apple authorized dealers and the Apple industry. Distributors are located at market terminals or focus on supply industry solutions.
Electronic store electronics store or computer city, due to the concentration of the traditional IT channels, traditional mobile channels, digital channels, formed an insurmountable scale effect, is the first choice of buying channels for consumers, but also any market will not miss a vendor . However, from the point of view of the group, PC makers have basically manipulated the gold store in the store and will be the biggest beneficiaries. Mobile phone channels and digital channels mostly appear on the counter, forming a positive image gap with PC stores.
Mobile phone channel Nowadays, the mobile phone channel can directly cover the six-level market, which is even larger than the size of the IT channel. However, the product positioning of the tablet computer determines that this advantage is to be discounted. This channel is subdivided by products and can be divided into 2G mobile channels and smart phone channels. Among them, 2G mobile phone channels are widely distributed in the 3rd to 6th markets. Due to more customary sales of high-integrity and after-sales products, the acceptance of tablet computers is poor. The smart phone channels are more distributed in the first-tier cities and second-tier cities, naturally having the advantage of selling tablet computers. For them, in addition to the advantages of selling products, some mature value-added service models on mobile phones can be transplanted to tablets. This channel is subdivided according to format, which can be divided into traditional mobile phone channels and mobile phone retail chains. In the traditional mobile phone channels, the appearance of counters in the e-shops is usually poor, and the manufacturer's experience terminal layout is also low. This is especially true for Huawei, the revival, which used to force foreign markets, and the operator customized market Manufacturers. In contrast, the mobile retail chain seems to be an intense channel for communication companies. But personally feel that should fully consider the Chinese people call the tablet "tablet PC" mourning customs, referring to the first impression of tablet PCs will think of IT stores instead of mobile phone stores, so the IT chain stores are the focus of mobile phone manufacturers Better choice for entry. The tablet PCs of mobile phone manufacturers are not listed on a large scale, and mobile phone dealers are mostly operating products of other camp vendors.
Digital era: The analysis of the advantages and disadvantages of China's flat-panel computer channels Different from the fact that home-appliance companies station their own marketing staff in stores, tablet computer manufacturers mostly rely on agents to realize their presence. The dealer who can win the 3C storefront resource resources, as usual, has a profound background in the local area. From the results of the author's interview, the friction is also not as large as the home appliance industry. The root cause behind the cause? You know!
Online Channels Nowadays, China's IT collection and retail channels have entered the platform competition stage. One pole is Taobao, and the other is Jingdong Mall. Behind the moisturizing Taobao is a complex number of dealers. However, only a certain number of shop shows that reach a certain level will be more impressive. Taobao's request for replacement of these large stores for 7 days due to 15 days return guarantees the benign promotion of all platforms objectively. Some limited power or non-manufactured dealers, because they can not deal with returned products, usually do not get involved in Taobao shop. Jingdong Mall, as China's largest B2C collection and retailer, has made several financings and plans to go to the United States in 2013 or launch its products in Hong Kong. Relying on standardized services, convenient distribution and other advantages, Jingdong Mall has firmly secured the online shopping market in the first and second tier cities. In order to further promote the core competitiveness, Jingdong Mall is actively promoting two strategies. One is an open platform strategy, and extensively absorbs IT agents to increase the exudation of the 3rd and 4th markets; one is to build the world's largest 3C product aftermarket The service platform has now achieved Acer's after-sales service authorization, established a service station, is responsible for the detection of notebooks, and continues to promote maintenance and other projects in the future.
However, due to the strangeness of the tablet's unfamiliar hardware setup and unfamiliar operating system, the consumers have higher requirements for the pre-sales experience and after-sales service of the products. They prefer the physical store to purchase, and only needlessly deep service is lost. Will be purchased online. It can be said that if there is no entity entity experience center to cooperate with the sale, online channels are difficult to replicate the legend of the past on the PC.
Large-scale retailers' super-channels are a constant channel for tablet computer sales. Many Apple dealers open stores in high-end department stores. Today, PC vendors, digital manufacturers, and communication vendors have also begun to expand this channel. Because it is necessary to cover high-end business people, here is an essential part. This will make the already scarce high-end beggars more hot, successful dealers will have become a target for many brand manufacturers.
Gift Channels During the Spring Festival of New Year's Day in 2011, the large-scale group purchases on the Internet repeatedly exposed the power of the Apple iPad.
However, the product limitations of the Apple iPad do not meet the needs of all people. Therefore, other brands in the morning were included in the sight of gift channel providers. However, the lack of a good user experience has caused the shipment of these products to fail to reach a certain level of accuracy. And the active and educational education of these brands in the development of gift channels will eventually be the next frontline product.
Good and bad articles From the author's survey, there are roughly the following types of tablet PC channels: direct experience stores, traditional IT channels, IT chain, traditional mobile channels, mobile retail chains, digital channels, 3C stores, online channels, large commercial Super, gift channels, TV shopping, cross-border channels. What are the advantages and disadvantages of each channel? What are the most potential to become mainstream sales channels for tablet computers?
The direct Apple Store Apple Store Retail Store has always been a model in the industry. According to the understanding, 33% of iPads are sold through Apple’s direct stores and collection stores. This type of selling does not require channel partners. Accompanied by the payment of commissions, so compared with competitors, Apple has the advantage of structural distribution. Apple's direct-operated stores have maintained a relatively good dividend status, and sales profits have steadily increased. And Apple CFO Pete? Oppenheimer once said that Apple’s four retail stores in China are the company’s retail stores with the highest number of global traffic and revenues.
The distribution of Apple's direct-operated stores will be further expanded. Apple said it will open 25 Apple Apple Stores in China before the end of the fiscal year 2011, reaching the same scale as the LV in first and second-tier cities. Today, Apple's formal retail system in China consists of five separate components: First is the Apple Store retail store, the official flagship store, run by Apple, providing product experience, expert Q&A and other services; Apple's premium distributors are Apple products. "Local Central" can operate Apple's full range of products, supplementing each other with flagship stores in its services; AppleShop is a personal computer area located in the home appliance store. This is the Apple region of Gome and Suning; Apple authorized dealers and the Apple industry. Distributors are located at market terminals or focus on supply industry solutions.
Electronic store electronics store or computer city, due to the concentration of the traditional IT channels, traditional mobile channels, digital channels, formed an insurmountable scale effect, is the first choice of buying channels for consumers, but also any market will not miss a vendor . However, from the point of view of the group, PC makers have basically manipulated the gold store in the store and will be the biggest beneficiaries. Mobile phone channels and digital channels mostly appear on the counter, forming a positive image gap with PC stores.
Mobile phone channel Nowadays, the mobile phone channel can directly cover the six-level market, which is even larger than the size of the IT channel. However, the product positioning of the tablet computer determines that this advantage is to be discounted. This channel is subdivided by products and can be divided into 2G mobile channels and smart phone channels. Among them, 2G mobile phone channels are widely distributed in the 3rd to 6th markets. Due to more customary sales of high-integrity and after-sales products, the acceptance of tablet computers is poor. The smart phone channels are more distributed in the first-tier cities and second-tier cities, naturally having the advantage of selling tablet computers. For them, in addition to the advantages of selling products, some mature value-added service models on mobile phones can be transplanted to tablets. This channel is subdivided according to format, which can be divided into traditional mobile phone channels and mobile phone retail chains. In the traditional mobile phone channels, the appearance of counters in the e-shops is usually poor, and the manufacturer's experience terminal layout is also low. This is especially true for Huawei, the revival, which used to force foreign markets, and the operator customized market Manufacturers. In contrast, the mobile retail chain seems to be an intense channel for communication companies. But personally feel that should fully consider the Chinese people call the tablet "tablet PC" mourning customs, referring to the first impression of tablet PCs will think of IT stores instead of mobile phone stores, so the IT chain stores are the focus of mobile phone manufacturers Better choice for entry. The tablet PCs of mobile phone manufacturers are not listed on a large scale, and mobile phone dealers are mostly operating products of other camp vendors.
Digital era: The analysis of the advantages and disadvantages of China's flat-panel computer channels Different from the fact that home-appliance companies station their own marketing staff in stores, tablet computer manufacturers mostly rely on agents to realize their presence. The dealer who can win the 3C storefront resource resources, as usual, has a profound background in the local area. From the results of the author's interview, the friction is also not as large as the home appliance industry. The root cause behind the cause? You know!
Online Channels Nowadays, China's IT collection and retail channels have entered the platform competition stage. One pole is Taobao, and the other is Jingdong Mall. Behind the moisturizing Taobao is a complex number of dealers. However, only a certain number of shop shows that reach a certain level will be more impressive. Taobao's request for replacement of these large stores for 7 days due to 15 days return guarantees the benign promotion of all platforms objectively. Some limited power or non-manufactured dealers, because they can not deal with returned products, usually do not get involved in Taobao shop. Jingdong Mall, as China's largest B2C collection and retailer, has made several financings and plans to go to the United States in 2013 or launch its products in Hong Kong. Relying on standardized services, convenient distribution and other advantages, Jingdong Mall has firmly secured the online shopping market in the first and second tier cities. In order to further promote the core competitiveness, Jingdong Mall is actively promoting two strategies. One is an open platform strategy, and extensively absorbs IT agents to increase the exudation of the 3rd and 4th markets; one is to build the world's largest 3C product aftermarket The service platform has now achieved Acer's after-sales service authorization, established a service station, is responsible for the detection of notebooks, and continues to promote maintenance and other projects in the future.
However, due to the strangeness of the tablet's unfamiliar hardware setup and unfamiliar operating system, the consumers have higher requirements for the pre-sales experience and after-sales service of the products. They prefer the physical store to purchase, and only needlessly deep service is lost. Will be purchased online. It can be said that if there is no entity entity experience center to cooperate with the sale, online channels are difficult to replicate the legend of the past on the PC.
Large-scale retailers' super-channels are a constant channel for tablet computer sales. Many Apple dealers open stores in high-end department stores. Today, PC vendors, digital manufacturers, and communication vendors have also begun to expand this channel. Because it is necessary to cover high-end business people, here is an essential part. This will make the already scarce high-end beggars more hot, successful dealers will have become a target for many brand manufacturers.
Gift Channels During the Spring Festival of New Year's Day in 2011, the large-scale group purchases on the Internet repeatedly exposed the power of the Apple iPad.
However, the product limitations of the Apple iPad do not meet the needs of all people. Therefore, other brands in the morning were included in the sight of gift channel providers. However, the lack of a good user experience has caused the shipment of these products to fail to reach a certain level of accuracy. And the active and educational education of these brands in the development of gift channels will eventually be the next frontline product.
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