Smart TV's good and fast development of application services is the key

China's smart TV market has experienced the 2011 concept of speculation, smart TV standards disputes, the concept of a single network function to promote, and ultimately upgrade to the concept of smart cloud TV build. Domestic brands' competition on smart cloud TV will become the focus of 2012.

The so-called smart cloud television refers to intelligent cloud devices that use cloud computing, cloud storage, and other technologies to upgrade existing applications on the basis of smart TVs. Enterprises use the “cloud platform” to control background data and software platforms. Connect the TV to the Internet to instantly share the latest applications and massive resources.

Smart cloud television is gradually changing people's lifestyles, and has already changed color TV products from the most basic viewing function to an entertainment function dominated by operation applications. Internet surfing, interactive games, video chat, etc., which we previously achieved through personal entertainment devices such as computers, pads, and mobile phones, can now become home entertainment centers through the unique properties of high-definition TV screens.

According to Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and famous home appliance expert, the unique entertainment attributes of smart cloud televisions determine the core of their products will be transformed from traditional hardware upgrades to software technology revolutions, through back office construction, network experience, cloud platform, etc. The improvement of the level of soft services provided will become the future direction of smart cloud TV, and the identity of color TV companies in the smart era will gradually change, and the ability to cooperate with content providers and soft services will be put into practice. It will become the core task of the "Smart Cloud" era of color TV manufacturers.

Looking at the support of smart cloud television soft services, Chinese and foreign color TV companies are presenting technological innovations. It is understood that in 2012 Konka's smart cloud TV will be applied system from the industry's common Android2.0 to Android4.0 system, the ultimate use of soft power, to achieve a more rich and smooth interactive experience. TCL cooperates with Android to specifically customize the Android+ system for smart TVs and jointly create 15G ultra-large cloud storage space with cool disks, which perfectly illustrates the interactive experience of Super Smart Cloud TV. At CES, Samsung, which has been watching TV for cloud TV, said that it will break through the bottleneck and create intelligent cloud storage space. With the help of smart cloud TV soft services, it will satisfy consumers' needs for sharing communication and expectation of convenient family services. .

The construction of soft services will inevitably require a complete industrial chain to promote smooth human-computer interaction experience. Personalized customized services require powerful third-party content service support. For example, Konka's fully self-built Ruizukan app store can be used by users. Download rich applications through the Ruizu Pavilion to meet individual needs. The unique TV micro-blog function and network security payment function of Konka's smart cloud TV products have enabled the intelligent cloud TV's perfect interactive experience and network information security platform to create and provide soft services. Through these soft services, smart TVs will infiltrate all aspects of life. It is the consumer's demand for experience that results in Konka's high starting point technology positioning in the development of every popular function.

Lu Jiebo, deputy secretary-general of the China Electronic Chamber of Commerce and a well-known household electrical appliance expert, said: As a consumer hotspot in 2012, smart cloud TV sets, human-computer interaction, and a rich and diverse platform serve as consumer demand goals. Its transformation does not lie in the way of operation and browsing content. The change lies in the transformation of the overall smart cloud industry chain hidden behind the "soft" element. Although the current hype of smart cloud TV concept helps consumers to recognize and accept the “viewing revolution” brought by smart TVs, only down-to-earth business transformation and transformation into the high value-added sectors of the industry reinforces corporate management and independent brands. To build and enhance market competitiveness, we can give full play to the "wisdom" effect of smart cloud TV and "sit in the clouds." Konka's market positioning comes from the vision and insight of the core tasks of the smart era. Today's "cloud" may not be invisible, and Konka Smart TV can provide consumers with convenience, happiness, and sensory experience. The person can really feel it. (Author: China Electronic Chamber of Commerce Ding Jing)