Appliance stores have entered the double 11

In mid-November, the most popular keyword in the market is undoubtedly the "double 11 big promotion," which allows all suppliers to hear the "machine" dance.

All major e-commerce platforms have made every effort to attract customers. Today, Suning offline stores are also carrying out “Double 11” promotions for the first time.

Home Appliance Stores Market Promotion Promotion Beijing Suning announced today that its promotion was launched ahead of schedule on November 8th. From November 8th to November 12th, offline Beijing Suning Store, Tesco Shimen Store and Beijing Suning Express launched online and offline promotion of the same category. , together with the impact of 6 billion target. Gome is also celebrating the 8th Anniversary of the "Double 11" and has launched promotions for all categories of products.

The reporter learned that Beijing Suning’s “Double 11′′ Dahui War has an overall profit distribution of nearly RMB 100 million. It has for the first time promoted online and offline large-scale same-price promotions to all categories, covering color TVs, refrigerators, washing machines, air conditioners, communications, and computers. , digital, electrical appliances, department stores, etc.

As early as the "818" e-commerce war, Suning, Gome, Jingdong and other major e-commerce have jointly launched an e-commerce war.

Analysis of sales promotion is a comprehensive consideration of the business For all promotional campaigns, promotion price is only one of the means, but not the only one. Service satisfaction is still the key to attracting consumers.

For the first time for offline stores to participate in the "Double 11", Beijing Suning official said that from the perspective of consumer shopping experience, online shopping is convenient, offline store experience, consumer complete user experience must be through the online and offline, Including pre-sales, sales, after-sales service. With the development of the Internet and smart technologies, the demand for user experience is constantly escalating. A single storefront experience or a single Internet convenience cannot satisfy the increasing demand of consumers. Therefore, online and offline integration is an inevitable trend in the future development of the retail industry.

Industry economic observer Liang Zhenpeng said that “Double 11” promotion is on the surface of the test of merchants' promotion ability. It is actually a comprehensive consideration of the strength of merchants' capital, supply of goods, and logistics capabilities. In comparison, Suning’s dual-line linkage The advantages are particularly prominent. The two-way support of large procurement and large logistics platforms ensures Suning's advantages in sales and service in the “Double 11” big promotion.