The domestic electric paper book industry is facing an unanticipated "cold stream" - under the impact of the iPad 1's price cuts, the sales of electronic paper books have turned sharply, and the prices of various brands have dived.
Statistics from the Zero2IPO Research Center show that in the first quarter of this year, the sales volume of China's electronic paper books reached 282,500 units, a drop of 7.41 percentage points from the previous quarter. Last month, a new order to clear the way for the listing of the iPad 2, Apple will cut prices on the iPad 1 thousand dollars, the direct impact of electronic paper book industry.
Hanwang Technology, a leading company in the electronic paper book, said recently that it expects to lose 45 million yuan in the first quarter of this year. Liu Yingjian, chairman of Hanwang Technology, said that the main reason for Hanwang's technology loss was that the electric paper book business was affected by the iPad's selling, but after an emergency price adjustment, the current situation has rebounded. "The iPad suddenly cut prices. This makes us more embarrassed and has a very short-term impact." It is understood that most of the Hanwang’s electronic paper books have recently cut prices, and several high-end products have fallen by five or six hundred yuan. Tao Tao, general manager of Universal Electronics Technology, another home appliance paper-book maker, also admitted that the impact of the iPad is indeed great. The sales of electronic paper books have been greatly reduced, and everyone is in the process of exploration and transformation.
How to solve profit problems? Some electronic paper book operators have changed to tablet computers. According to Liu Yingjian, electronic paper books are by no means transitional products. The company is accelerating its transformation, changing its profit model, and selling content to sell terminals.
According to Liu Yingjian, tablet computers and electronic paper books have different positioning. After the impact of the iPad, Liu Yingjian thought of one thing. "It is not relying on the terminal, but on the platform, selling the terminal to sell content, and making the Hanwang Book City do a good job." In his plan, the goal of "Hanwang Book City" is to create the largest download platform in the field of domestic newspapers and magazines. The next step in the bookstore is to conduct pre-reading, listening to books, and reviewing books. As for the length of this transition period, Liu Yingjian is expected to take about 1 year. He believes that the direction of investment in electronic paper books is very correct, but the transition will always have to pay a price. It is understood that Hanwang will jointly develop e-reader and HPad in the future. The high price problem plaguing electric paper books is expected to achieve a breakthrough by the end of this year.
Statistics from the Zero2IPO Research Center show that in the first quarter of this year, the sales volume of China's electronic paper books reached 282,500 units, a drop of 7.41 percentage points from the previous quarter. Last month, a new order to clear the way for the listing of the iPad 2, Apple will cut prices on the iPad 1 thousand dollars, the direct impact of electronic paper book industry.
Hanwang Technology, a leading company in the electronic paper book, said recently that it expects to lose 45 million yuan in the first quarter of this year. Liu Yingjian, chairman of Hanwang Technology, said that the main reason for Hanwang's technology loss was that the electric paper book business was affected by the iPad's selling, but after an emergency price adjustment, the current situation has rebounded. "The iPad suddenly cut prices. This makes us more embarrassed and has a very short-term impact." It is understood that most of the Hanwang’s electronic paper books have recently cut prices, and several high-end products have fallen by five or six hundred yuan. Tao Tao, general manager of Universal Electronics Technology, another home appliance paper-book maker, also admitted that the impact of the iPad is indeed great. The sales of electronic paper books have been greatly reduced, and everyone is in the process of exploration and transformation.
How to solve profit problems? Some electronic paper book operators have changed to tablet computers. According to Liu Yingjian, electronic paper books are by no means transitional products. The company is accelerating its transformation, changing its profit model, and selling content to sell terminals.
According to Liu Yingjian, tablet computers and electronic paper books have different positioning. After the impact of the iPad, Liu Yingjian thought of one thing. "It is not relying on the terminal, but on the platform, selling the terminal to sell content, and making the Hanwang Book City do a good job." In his plan, the goal of "Hanwang Book City" is to create the largest download platform in the field of domestic newspapers and magazines. The next step in the bookstore is to conduct pre-reading, listening to books, and reviewing books. As for the length of this transition period, Liu Yingjian is expected to take about 1 year. He believes that the direction of investment in electronic paper books is very correct, but the transition will always have to pay a price. It is understood that Hanwang will jointly develop e-reader and HPad in the future. The high price problem plaguing electric paper books is expected to achieve a breakthrough by the end of this year.
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