According to the report, China is already the world's largest home digital TV market. It is experiencing a shift in ratings: the move from traditional media broadcasters to streaming websites has transformed the U.S. market.
The state-owned Shanghai Oriental Media Group Co., Ltd. has a very large influence in China, so that Hollywood giants including Walt Disney Company and DreamWorks Animation have chosen it as a partner.
According to the report of the Wall Street Journal website on June 1st, this influence is now facing pressure because of the increasing number of young Chinese who are far away from cable TV like Feng Boya.
Feng Boya does not watch the popular TV programs of Shanghai Oriental Media Group Co., Ltd., including the Chinese version of the American Master and American Idol. He prefers to watch other U.S. entertainment content such as card houses, power games, and Hollywood movies through streaming downloads on Chinese private download sites and tablets.
According to the report, China is already the world's largest home digital TV market. It is experiencing a shift in ratings: the move from traditional media broadcasters to streaming websites has transformed the U.S. market.
Faced with the competition of online streaming media services, the government is promoting state-owned broadcasters to adjust their own businesses.
According to the China Internet Network Information Center, the number of online video users reached 433 million in 2014. According to market research firm IResearch Group, the market size in 2014 was about RMB 24 billion.
Although the number of households with cable television continues to increase slowly, as companies begin to watch videos on the Internet, the growth of advertising revenues for state-owned broadcasters responsible for providing content has become slower and slower, leaving these companies extremely distressed. According to data from CCTV Market Research Co., Ltd., 31 advertising revenues for state-owned provincial-level satellite TV broadcasts from across the country, such as Shanghai Oriental Media Group Co., Ltd.'s Dragon TV, grew far lower than the increase in 2013. According to data from iResearch Consulting Group, the revenue generated by online streaming services provided by Tencent, Sohu, etc. soared in 2014.
The main strategy of state-owned media companies is to allow people to continue watching TV and direct viewers to the rapidly growing online streaming service market that provides content for the next generation of smart TVs and set-top boxes.
PricewaterhouseCoopers estimates that the number of users of such streaming Internet TV services will surpass the number of traditional cable TV users by 2018.
The report said that Shanghai Oriental Media Group Co., Ltd. is taking the lead in promoting the Internet TV business. The company hopes that after 3 years, its Internet TV service will reach 30 million active users each month.
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The state-owned Shanghai Oriental Media Group Co., Ltd. has a very large influence in China, so that Hollywood giants including Walt Disney Company and DreamWorks Animation have chosen it as a partner.
According to the report of the Wall Street Journal website on June 1st, this influence is now facing pressure because of the increasing number of young Chinese who are far away from cable TV like Feng Boya.
Chinese young people are getting away from cable TV
Feng Boya does not watch the popular TV programs of Shanghai Oriental Media Group Co., Ltd., including the Chinese version of the American Master and American Idol. He prefers to watch other U.S. entertainment content such as card houses, power games, and Hollywood movies through streaming downloads on Chinese private download sites and tablets.
According to the report, China is already the world's largest home digital TV market. It is experiencing a shift in ratings: the move from traditional media broadcasters to streaming websites has transformed the U.S. market.
Faced with the competition of online streaming media services, the government is promoting state-owned broadcasters to adjust their own businesses.
According to the China Internet Network Information Center, the number of online video users reached 433 million in 2014. According to market research firm IResearch Group, the market size in 2014 was about RMB 24 billion.
Although the number of households with cable television continues to increase slowly, as companies begin to watch videos on the Internet, the growth of advertising revenues for state-owned broadcasters responsible for providing content has become slower and slower, leaving these companies extremely distressed. According to data from CCTV Market Research Co., Ltd., 31 advertising revenues for state-owned provincial-level satellite TV broadcasts from across the country, such as Shanghai Oriental Media Group Co., Ltd.'s Dragon TV, grew far lower than the increase in 2013. According to data from iResearch Consulting Group, the revenue generated by online streaming services provided by Tencent, Sohu, etc. soared in 2014.
The main strategy of state-owned media companies is to allow people to continue watching TV and direct viewers to the rapidly growing online streaming service market that provides content for the next generation of smart TVs and set-top boxes.
PricewaterhouseCoopers estimates that the number of users of such streaming Internet TV services will surpass the number of traditional cable TV users by 2018.
The report said that Shanghai Oriental Media Group Co., Ltd. is taking the lead in promoting the Internet TV business. The company hopes that after 3 years, its Internet TV service will reach 30 million active users each month.
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