According to market research data, the global total of LCD TV market in 2017 was 217 million units. In 2018, this data will increase to 226 million units, of which LED LCD TVs still account for 99%, and 1% are OLED TVs.
At the same time, 4K and higher HD displays have become mainstream TV technologies. In 2018, in the distribution forecast of LCD TVs with different resolution products, the proportion of 4K increased to 44%, HD dropped slightly to 30%, FHD fell to 26%, 8K increased slightly, but the ratio was still 0. %.
In addition, it is noted that the 32-55 inch is developed into the mainstream size of the TV. In 2018, LCD TV sales forecast data showed that 32-inch, 43-inch, and 55-inch mainstream, accounting for 27%, 16%, and 17%, respectively. In the future, TV sets will further develop into larger sizes.
In 2018, the development trend and technology trend of TV backlight will develop towards high color gamut, ultra-thin curved surface, eye protection, Local dimming, 4K & 8K, OLED, Mini & Micro LED.
Based on the accurate research and development of the TV market, combined with the global development trend of TV backlight, Zhaochi Energy released the global TV backlight strategy in 2018, and deployed all aspects from technology and patents to seize market opportunities.
First of all, in terms of technology. Zhaochi Energy uses different solutions to meet different product needs.
Among them, for high color gamut products, solutions are provided through Blue chip+KSF+G; for 4K & 8K products, solutions are provided through high power and high efficacy products; for ultra-thin curved products, solutions are provided through 4010 & 4012; Eye protection products provide solutions through anti-blue light technology; to meet local dimming requirements, solutions are provided through low current and high voltage products.
Of course, for the emerging technology Mini & Micro LED, Zhaochi Energy closely tracks the development trend, deeply researches its development difficulties, and makes technical reserves for the next generation display technology.
Second, in terms of patents. Zhaochi Energy has made a patent layout on a global scale. As we all know, in the process of domestic LED manufacturers going out to sea, patent infringement and patent protection have become a circumstance. At the end of March, U.S. Ultravision Technologies launched a 337 survey of 11 domestic LED companies.
Zhaochi Energy Co., Ltd. cooperates with international manufacturers such as Japan's Enplus and Samsung to provide the company's customers with unimpeded patent protection.
As a leading LED TV backlight manufacturer in China, Zhaochi Energy has a profound technology precipitation in TV backlighting. Its products, manufacturing, process, quality and patents are in line with international standards, and always focus on the strategy of large customers and concentrate resources on strategic customers. With pragmatic and rigorous attitude, we are committed to providing customers with high quality products and better service.
Since its establishment in 2011, Zhaochi Energy has been deeply involved in the LED packaging industry, and has always adhered to the "artisan spirit" known as "special" and "fine".
In terms of product layout, the company refuses to be large and complete, focusing only on the lighting and backlight areas with the highest proportion of LED applications, and covering all its product specifications and series, focusing on products that they are good at;
In terms of product performance, focusing on the final details, each performance difference is carefully analyzed from the theoretical basis and actual verification, and is committed to providing each customer with the most suitable extreme gold combination solution;
In terms of quality control, Zhaochi Energy has a complete quality control system, and at the same time, through advanced quality control equipment, it can achieve no dead angle monitoring of product quality;
In terms of production intelligence, Zhaochi Energy-saving improves production efficiency through fully automated equipment. At the same time, it uses the four leading intelligent systems in China to monitor the whole process of product quality. As an ingenuity, the continuous pursuit of quality continues to deepen the wisdom of craftsmanship. Ability, solid process foundation to achieve customer satisfaction with the product and quality.
After eight years of development, Zhaochi Energy has achieved certain results. In the next three years, with the advantage of the entire industry chain of Zhaochi Group, we will continue to invest in innovation and research and development, and combine our own quality advantages and global customer layout to continue to develop into the world's leading LED packaging company. At the same time, Zhaochi Energy has begun to lay out Mini and Micro LED, and continue to increase investment, in addition to synergy with Zhaochi Semiconductor, leading the display technology in the future.
At present, the production capacity of Zhaochi energy-saving lighting TV backlight has reached 10 million light bars per month, which can meet the demand of 2.5 million TV sets. In 2018, Zhaochi Energy will combine its own product advantages and global customer layout to expand capacity in advance. It is planned to double the capacity in 2018.
With the continuous expansion of its own advantages and the layout and implementation of the global TV backlight strategy, looking forward to the future, Zhaochi Energy-saving TV backlight business will achieve international leadership in the next two years with its global strategy. At the same time, it will lead the future through the layout of Mini/Micro LED technology. Display technology. In short, in the next three years, Zhaochi Energy is expected to develop into the world's leading LED packaging company.
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