Japanese consumer electronics companies such as Sharp, Sony and Toshiba have long occupied the leading position in the TV market. However, in the era of smart TV, Japanese companies with inferior software and content began to lag behind their Korean counterparts and experienced long-term losses. Relying on Google's Android system to become a smart TV era, it has become the choice of most Japanese manufacturers.
Recently, Sharp Corporation of Japan announced that the first Ultra HD smart TVs equipped with "Android TV" platform have been on sale.
Sharp said that the first batch of Android TVs has five models ranging in size from 60 inches to 80 inches and prices range from $2,100 to $6,300.
In addition, Sharp also launched ultra high-definition televisions without Android. For example, a new 43-inch model is priced at $599.
As we all know, the TV market is fiercely competitive and prices have been declining, causing long-term losses for Japanese manufacturers. From Sharp's new product layout, it can be seen that Japanese companies are expecting to use Android's additional features and content system to obtain higher premiums and profits.
"Android TV" is a smart TV platform developed by Google based on the Android operating system. Previously, Google has been promoting the smart TV platform is "Google TV", but at the 2014 Google I / O development conference, Android TV replaced Google TV.
"Android TV" is not only a quasi-"operating system" for smart TVs, Google also has a rich video content system, users can download and watch videos from Google online stores, and can also install TV clients of companies such as Hulu and Netflix. Watch paid video.
In addition to Sharp, another Japanese company that supports Android is Sony. In the first quarter of this year, Sony has launched an Android Ultra HDTV. In addition, Philips is also expected to launch Android TVs this year.
It is worth mentioning that Android TV can not only be used in smart TVs, but also in set-top boxes. Google has released set-top box hardware Nexus player, and ASUS and other companies will also launch Android players and set-top boxes that focus on game functions.
Interestingly, Japanese TV makers began to form an alliance with Google Android, and Samsung Electronics and LG Electronics, two South Korean TV giants, are preparing to get rid of Google’s reliance on Samsung’s planned Tizen operating system developed by Intel and Intel. Extend to the TV. And LG Electronics has already acquired the webOS smartphone operating system, which serves as the TV operating system.
Relying on the Android ecosystem, whether Japanese TV makers can achieve market reversal of Korean manufacturers deserves attention.
According to another report, Panasonic, which is Japan’s leading TV maker, did not adopt Android, but chose the “Firefox OS†that suffered a fiasco in the smartphone operating system market.
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