Jobs died, Nokia or Jedi counterattack

Steve Jobs, the founder and former CEO of Apple Inc., was undoubtedly the most explosive news in the IT world in October.

In 2007, Jobs launched the iPhone and claimed that "We reinvented the phone." This move triggered the wave of smart phones, really opened the curtain of mobile Internet. Before the iPhone, nobody thought that they could access the Internet anytime, anywhere with their fingers, and share photos, videos, and life segments.

Nokia was once subverted

The emergence of iPhones has also made Nokia, which has dominated the monopoly of the mobile phone market for 20 years, have lost ground in smart phones. Finally, in the second quarter of this year, Finland’s Lao Jianghu gave way to a rising star in the United States. Nokia's second-quarter financial report showed that the company’s net loss was 492 million euros in the quarter, and its market share further declined. Worse still, Apple is rapidly occupying the Chinese market, which makes the situation of Nokia more worrying. Although it is still the world's largest mobile phone manufacturer in terms of shipments, it has been unable to do anything in the smart phone market. The remark that "Nokia is dead" is even more so.

Prior to this, Nokia's mobile Internet strategy was a Wap protocol under small data traffic, but Nokia did not attach importance to it, and its smartphone system Symbian is not enough to carry the latest needs of developers. The launch of the iPhone subverted Nokia's plans for the mobile phone industry. More importantly, the iPhone grabbed Nokia's high-end mobile phones, disrupted the latter's development, and eventually led Nokia to abandon the Symbian system, with Microsoft on the WP system. Expand Cooperation.

Today, large-screen, touch-operated, and powerful networking capabilities have become the standard for smartphones, and even Nokia itself has introduced a full-screen smartphone series, claiming to launch a $50 handset. Steve Jobs is not polite about this during his lifetime: "Nokia claims to make a $50 cell phone, but we don't know how to make a good smart phone for $50."

Jobs Dies, IT Helps Lost

The departure of Jobs marked the end of a great era. He led Apple from the edge of bankruptcy to the pinnacle of the industry. As a born leader, Steve Jobs’s position is irreplaceable. Therefore, Jobs’s personal aura has long enveloped Apple. However, with the death of the legendary leader, will Apple be affected by the joint venture? What is the future trend of the global smart phone operating system market?

In IT rivers and lakes, every company has its own brand of founder. Without Jobs's apple, without Jobs's rivers and lakes, they are full of variables.

Some people say that "Jobs is alive to change the world," and there is no "leadership" in the "post-Jobs era." Accompanied by the decline in Apple's ability to innovate products, the experience of using competitor products is getting closer to Apple, and low-priced smartphones are With temptation and other factors, it is difficult to predict whether the "fruit powder" will seek refuge in other hills after the "Qiao Bangzhu" left.

Jobs's innovative spirit is closely related to Apple's fate. His death at the age of 56 was puzzling and wondered whether Apple still had the ability to launch epoch-making products as quickly as he did before.

Collaborate with Microsoft or counterattack

The death of Jobs made Apple's future complicated, and many of its competitors will undoubtedly use this opportunity to seize new opportunities and accelerate the development of new products. Where is Nokia's road? It is imperative to cure "giant disease" as soon as possible and transform and innovate under the new thinking of "win-win and win-win" in the new industries "biosphere" and "ecological chain".

Despite the slower pace of action and the lack of time advantage, Nokia and Microsoft still have a geographical advantage. The popularity and penetration of smart phones will take time, which has given time to Nokia's transition to Windows Phone. At the same time, Nokia's alliance with Microsoft, if successful, will promote the smart phone industry to reproduce the hegemony of the three countries, and it is hopeful that operators will regain the initiative in negotiating with mobile phone manufacturers.

The marriage between Nokia and Microsoft has been favored by the world and it is believed that a win-win situation will be achieved: First, Microsoft can leverage Nokia's large customer base and brand influence to promote the Windows 7 system from PC to mobile in both “soft and hard” aspects. The transformation of end-to-end services; and Windows Phone 7 and Microsoft's rich accumulation in the Windows area have the opportunity to reverse Nokia's difficulties in the mid-to-high-end market due to the lack of Symbian, making it expected to return to leadership.

The cooperation between Nokia and Microsoft is not necessarily the best combination, but it must be a timeless choice.

As long as the "giant" does not lose its ability to correct itself, the determination of the brave man to break his wrist, and always has the heart to look up at the starry sky, who knows that it won't be born out of a "killer" technology or business model in the future?