In the recent period of time, LeTV’s new super TV is a continuous stream. Following the launch of a 3.9mm ultra-thin TV at CES in Las Vegas, LeTV announced on the 12th that it will release a 65-inch new super TV X65, priced at 4,999 yuan.
This super TV starting with "X" and the third-generation fourth-generation super TV previously released is not a product of a class. For the pursuit of low prices, it gave up some components with high cost and high performance, but it did In the price to achieve the current industry minimum.
LeTV said that this 65-inch 4K TV with a price of less than 5,000 yuan is of great significance to the market: this is the first new 4K smart TV product in the market with a price of less than 5,000 yuan, and will run in the large-size market. The amount of responsibility.
In addition, LeTV also announced that the BOM cost of this 65-inch TV is 5,428.67 yuan. Losses incurred between costs and selling prices are subsidized by the LeTV ecosystem. In addition, LeTV members can still enjoy a 300-yuan hardware price reduction every year they purchase.
It can be said that since the second half of 2015, the new rhythm of LeTV has become very fast. Launched six Hong Kong 3rd Generation Super TVs (Super 3 Max65, Super 3 X55 Pro, Ultra 3 X55, Ultra 3 X50, Ultra 3 X40, Ultra 3 X43) from Hong Kong in September 2015 and released the price on October 27. 50W 120å‹uMax120, and then in December to launch the global surface ultra-thin split TV 4 Max65 Curved and Super 4 Max70, and last week just launched in Las Vegas CES 4 Max65 Blade, just 4 months Almost every month there are new product releases, a very, very rare practice in the television industry.
Behind the launch of the intensive new product listing is the embodiment of LeTV’s huge sales pressure of 6 million units in 2016. LeTV completed annual sales of 1.5 million units and 3 million units in 2014 and 2015 respectively. In 2016, if we want to successfully complete 100% growth in performance again, establishing a rich product line will be the basis for all strategies, taking into account the previously launched third The large-size fourth-generation super TVs are generally sold at a relatively high price. This low-cost, large-size model may become one of the major sources of power for Levision’s achievements in 2016.
The specific configuration of the X65 is: 65-inch 4K screen, Mstar 6A928 processor, including 4-core 1.4GHz CPU and 4-core Mali T760 GPU, 3GB memory + 16GB high-speed flash memory, support for 60 frames H.265/HEVC format 4K video hard solution. This configuration has indeed been somewhat backward compared with several previously released fourth-generation super TVs, but it is basically the same as the third-generation super TVs released in September last year. Overall, it is also the mid-to-high-end hardware of current Internet brand smart TVs. Configuration.
This super TV starting with "X" and the third-generation fourth-generation super TV previously released is not a product of a class. For the pursuit of low prices, it gave up some components with high cost and high performance, but it did In the price to achieve the current industry minimum.
LeTV said that this 65-inch 4K TV with a price of less than 5,000 yuan is of great significance to the market: this is the first new 4K smart TV product in the market with a price of less than 5,000 yuan, and will run in the large-size market. The amount of responsibility.
In addition, LeTV also announced that the BOM cost of this 65-inch TV is 5,428.67 yuan. Losses incurred between costs and selling prices are subsidized by the LeTV ecosystem. In addition, LeTV members can still enjoy a 300-yuan hardware price reduction every year they purchase.
(With LeTV replacing the new LOGO, LeTV's LOGO is also changed to the style on the picture)
It can be said that since the second half of 2015, the new rhythm of LeTV has become very fast. Launched six Hong Kong 3rd Generation Super TVs (Super 3 Max65, Super 3 X55 Pro, Ultra 3 X55, Ultra 3 X50, Ultra 3 X40, Ultra 3 X43) from Hong Kong in September 2015 and released the price on October 27. 50W 120å‹uMax120, and then in December to launch the global surface ultra-thin split TV 4 Max65 Curved and Super 4 Max70, and last week just launched in Las Vegas CES 4 Max65 Blade, just 4 months Almost every month there are new product releases, a very, very rare practice in the television industry.
Behind the launch of the intensive new product listing is the embodiment of LeTV’s huge sales pressure of 6 million units in 2016. LeTV completed annual sales of 1.5 million units and 3 million units in 2014 and 2015 respectively. In 2016, if we want to successfully complete 100% growth in performance again, establishing a rich product line will be the basis for all strategies, taking into account the previously launched third The large-size fourth-generation super TVs are generally sold at a relatively high price. This low-cost, large-size model may become one of the major sources of power for Levision’s achievements in 2016.