Rapid increase in market share Qi Cheng: domestic color TV brand

It is reported that early this year, affected by the overall economic environment, color TV sales decreased year-on-year, but with the introduction of policies such as national energy subsidies and smart TVs, China's color TV market consumption gradually recovered in the second half. According to data from the China Electronic Chamber of Commerce, in 2012, the overall sales volume of flat panel TVs in China is expected to reach 42 million units. Chinese brands such as TCL, Skyworth, and Changhong are growing rapidly, and the overall market share has exceeded 70%.

Smart TV sales have grown rapidly this year. Hisense Application Platform has more than 8,000 applications, and Changhong has achieved 70% of smart TV sales. In addition, in the recent three years, the growth rate of flat-panel TVs in the 3rd and 4th markets has clearly surpassed that of the primary and secondary markets. The Consumer Electronics Survey Office of the China Electronics Commerce Association expects that the proportion of the tertiary and tertiary markets in 2013 will reach 55%.